Clairol Bold & Bright Permanent Hair Dye, BR4 Fruits of the Forest Hair Color, Pack of 1

This is the easiest to use and the color was perfect for me. No damage to my hair even tho I went lighter. Yeah!!!

I have tried multiple other red hair dye brands and by far this is the best one. Much brighter and bolder color for sure. As advertised. My hair is a natural dark brown color and it dyed very evenly and bright. I do have to say that you have to be careful with your skin, it does stain your skin. Make sure you wipe any residue off your skin quickly.

i got this to cancel out the orange/red tones left by other “black” dyes and it works perfectly i have the perfect black now!

So, I just got the dye today, although I love the color, it did burn and I've never had anything other than bleach dyes burn my scalp, also it is messy and stains, I've used plenty of other dark pinks and burgundies and I've always been able to get the dye off everything, I'm still trying to get it off my wall, will probably have to paint over it...so, overall I will not be using this color again...

It was recommended that use 2 boxes but that 1 box was great

After trying 6 different hair dyes I finally found the best one. It's this one. Even better than the $30 igk salon brand. The color is absolutely stunning- vibrant- perfect. Impressed. I use this with Redken hair products & im loving the results.

This will bleed all over your pillowcases and towels forever no matter how much you rinse. It wouldn't be so bad if it was my own pillowcases and towels but I travel constantly for my job.. there have been a few hotels that have kept portions of my deposit because of it which I think is Petty to an extent but at the same time I am ruining stuff that belongs to the hotel. Right now have to lug around my own towels washcloths and pillow cases until my next dye job in a few weeks. This is after my third wash that it is still staining everything. There Are much better brands like got to be metallics or dark and lovely and for roughly the same price. I am a Caucasian woman but I have dark hair so the dark and lovely covers my hair well and still gives a fairly bright outcome if I'm going for a bright pink or magenta so keep that in mind It it's super gentle on the hair and it never bleeds onto anything. Got to be metallics is also an excellent brand It doesn't bleed after the first rinse as long as you do well with it and it keeps a good color for a long time. I have never had a permanent hair color bleed like this in my life onto my stuff. Splat is semi-permanent and doesn't bleed like this permanent color it does

OMG! I have had white hair for such a long long time. I had breast cancer and underwent chemo and my hair grew back white, that was in 2013. I decided since I turned 60 last week, I wanted a change. I chose caramel color, I absolutely love it!