The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue Paperback – August 16, 2016

Are you just getting started with social media or have you been using it for a while? Have you thought about how social media tools like Twitter and Facebook can help attract new customers to your business? Are you looking for ways to help tie your website efforts to your social media efforts? These are just a few of the questions Shama Hyder Kabani answers in her book, "The Zen of Social Media Marketing" (amazon affiliate link).Regardless of your experience level, "Zen" is an amazing resource that can help you get the most out of your entire Internet marketing effort.Rating: '''''Damn Simple Summary"The Zen of Social Media Marketing" is by far the best social media book on the market. Not only is a talented writer and teacher, she provides a number of details that are often missed in many social media efforts. Shama takes you on a journey from defining your reasons for using social media to providing a wide range of case studies that any business owner can learn from. Regardless of the size of your business or category, you must read this book if you want to be successful in today's marketplace.Who Should Read ThisMarketers, entrepreneurs, small/large business owners, social media beginners/experts, and bloggers will all find value in Shama's excellent book.The Damn DetailsShama's brilliance shines through within the very first chapters of the book. The reason for this is simple - she doesn't start her social media book by talking about social media. Instead, she starts at the hub of all your Internet marketing efforts, you website or blog.Shama's observations about website development are worth the price of the book by themselves. From that point on, everything else is just a treasure. So why start at your website/blog? Image ordering the world's most delicious hamburger only to discover that the meat is missing (of veggie pattie if you prefer). Everything starts and ends at your website.Next on the list of Shama insights is her ACT model. ACT stands for Attention (gain someone's attention), Convert (draw her interest and turn her into a consumer), Transform (move her along the buying cycle from an interested consumer to a loyal customer). This is an incredibly simple model that, if applied right, can help you streamline your web efforts and get the most out of them.Speaking of getting the most out of your Web marketing efforts, Shama then cuts through all the hype surrounding the dozens of social media services that are available today and provides clarity on the issue. I won't give away Shama's secret here - you will have to pick up the book to learn more.My personal favorite was the section on using video. I have always been a big fan of YouTube and Vimeo, but after reading "Zen" I will be taking my video blogging efforts in a whole new direction (you will have to wait until later this year for this).ConclusionSocial Media is quickly becoming a must-have tool in any marketer or small business person's arsenal. It's ease of use and low barriers to entry make it a perfect platform to tell your story. But before you jump into social media, make sure you have a clear understanding of how to best use these powerful tools. run out and buy your own copy of "The Zen of Social Media Marketing" today and start building your own online business empire.

So I just got done reading an amazing book. The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue by Shama Hyder Kabani. Now I was anxiously awaiting the release of this book for quite a while now since I came across Shama in Business Week's Top 25 Entrepreneurs Under 25.Shama is the president of The Marketing Zen Group and from the get go I was extremely enthralled by her story and was immediately drawn to her love of Social Media and the power of Social Media in the future of business on a whole. After being rejected by corporate America, she saw through the corporate fears that social media marketing was just a `fad' that would go away in no time. I think we all know that that's certainly not the case.She is a wonderful example of an entrepreneur for all of us. Taking a "No" and turning it into a "New Opportunity" and building her vision into a fruitful business while branding herself into a got to person for Social Media. She herself is an interesting individual with a self proclaimed "Book a Day" reading habit. I don't know about you but that's pretty interesting in my book.The Zen of Social Media Marketing is Shama's first book and it is a fine one at that. She brands the book as the last Social Media guide that you will ever need and truly delivers on that promise as you are able to find the book itself online at [...] where you enter the code you receive after purchasing the book and you have instant access to a piece of literature that will be updated as the Social Media climate changes and new tactics come into play. This alone is priceless.The book itself offers great content and covers everything from Online Marketing Basics, Blogs, SEO, Facebook, Twitter, Video Marketing. It turns out to be a perfect guide to taking the leap into marketing online. The tactics provided will be useful to those just starting out as well as to more seasoned marketers.One of the most powerful Chapters in the book is probably the one on video, where Shama (despite having her own video blog at [...]) hands the reigns to Dave Kaminski of Web Video University, she clearly believes that Dave will provide more value to her readers being the expert and he surely delivers. He covers in great detail the use of video and offers up some great pointers that we can all learn from.All in all the book is an easy read, is affordable (Amazon has it cheapest), and offers up great value given the fact that you will have access to an updated version online on a continuous basis.This one comes highly recommended.