IroiroPremium Natural Semi-Permanent Hair Color 240 Pastel Rose Gold (4oz)

Some people who are inexperienced with hair coloring panic when they see the first few moments of a color, and they rinse it out before the color has a chance to develop. Iroiro's Pastel Rose Gold is exactly the color it promises to be. It looks like a peach tone when it squeezes out of the container and it appears to be orange for the first minute after application. Stay with it. Don't leave it on only 1/2 an hour...leave it on for one to two hours. The color will turn out a deeper tone and it might last a bit longer. There are no non-damaging vegan dyes that I've ever met that last very long - especially not at that original bright color. All in all, though, I've been please with Iroiro's colors and the Pastel Rose Gold is no exception. The scent is pleasant, too.

Super beautiful color. I got so many compliments! My only complaint would be that it washed out so quickly. Three washes and it was completely gone. However this was the same with the last pinkish dye I used, so I assume this is true for most.

Nice color, but I didn’t completely bleach my hair before I used it, I just used a Wella Beauty toner that lifted my hair a little bit. The color didn’t show up super well and washed out within a week, but it likely would have lasted longer if my hair was lightened more since it’s a pastel shade.

More orange than pink.

I’m very disappointed this has been opened. The color is on the outside and the seal has been broken.