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B**N
Straight to the point, simple and easy to understand
The author walks the talk to the point, simple and easy to unserstand, everyone in sales should read this book.
K**.
Smart and effective tools you can use immediately!
The Neuroscience of Selling offers a simplified version of how neuroscience directly correlates to executing the sales process. From prospecting to closing, John Asher describes in plain English how salespeople can wake-up a buyer’s brain to get their attention, build instant rapport and close deals faster. The activators that grab attention are essential in today’s world where we are overloaded with information. The Cognitive Biases directly relate to each selling skill giving readers specific tactics they can implement immediately. This book makes a complex topic simple to understand and easy to execute in any selling environment.
L**G
Techniques are useful in all areas of life.
I enjoyed this very much. If you have studied selling there is not much "new" here but it is presented in a concise, clear way. It makes the ideas easy to visualize and explains why something you can visualize is easier to remember. It also shares how to connect with buyers and gives a wonderful resource selection to back up the date.I acccepted this book from Netgalley because I feel these techniques deserve reviewing and are useful in all areas of life.
A**C
See your “Blindspots” in selling and Buyers will reward you!
A quick read that generates enthusiasm and action to rethink your sales approach or fine tune it for more success during any stage of the sales process. Keep this book close at hand in preparing for customer interaction on the phone, via email, or face to face. It’s a personal sales coach in the palm of your hand NOT a sales course binder collecting dust on the shelf.This book provokes the reader into refreshing their approach through a better understanding of themselves, and the buyers behaviors.
M**K
Great book - I definitely recommend
The author definitely did his research. This is a must read for anyone in sales which is really everyone. We are all selling something
D**S
Quick yet informative read. It gives you what you need in direct steps
This book has direct bullet points on techniques to be followed, procedural steps and single sentence examples. It isn't like other sales books which have long winded "I'm the greatest salesman " examples. Definitely worth reading if you are a moderately experienced salesperson.
S**L
It’s ok
It’s really not as informative as I had been told, but still a good read
V**O
Great Read
Another insightful book with tons of useful information. Gives you new insight into the mind of the buyer and how to best position yourself for success. Highly recommend.
Trustpilot
1 day ago
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