L'Oreal ParisSuperior Preference Fade-Defying + Shine Permanent Hair Color, 5CB Medium Chestnut Brown, Pack of 1, Hair Dye

It's gorgeous! The color is absolutely amazing too. My hair is brown with beautiful redish highlights all over. Believe it or not, my husband did my hair and it looks beautiful. It's not dry either, it's very shiny, smooth and soft. My hair length is about shoulder length and we used 1 bottle but he also used a brush as well to brush it all over the roots. Especially where I was grey. It's a beautiful color. I highly recommend this product and color. I will continue with this color from now on. I love the mahogany color with the brown. It turned out better than going to the hairdresser and spending over $100. He did the same job, and it turned out amazing!

Long lasting color. Covers well even gray hair. Smell is overwhelming but smells like hair color when dying it. The conditioner that comes with it to maintain hair color works well and smells great

El tinte L’Oréal Paris Superior Preference en tono 9.5A rubio ceniza más claro es una maravilla. La aplicación es sencilla, el color queda uniforme y natural, y lo mejor: no se desvanece fácilmente. Deja el cabello con un brillo saludable y sin maltratarlo. Perfecto si buscas un rubio frío elegante y duradero. ¡Una excelente elección en coloración casera!

Have been using Preference 7.5A Medium Ash Blonde for years but it got darker so I changed to another brand new product but they discontinued it. Went back to Preference but it looked different, lighter & reviews were not as good. Just tried it and I'm very happy with the lighter color but still not covering all my resistant gray on my very short nape & sideburns Pixie cut, even with adding 1 No Gray. I'll try 2 No Gray next time & leave it on 5 mins longer. Careful it's very runny which is messy. No itching though! Smells the same not bad though. But I still trust it better than other brands!

7.5A = The best color for growing out ones glitter while keeping it all looking natural no matter what the root color is in my opinion. Would never use any other color nor go back to my monthly 5 hr hair appointments. Highly recommend. 10/10 Enjoy!

Came a day earlier which is great! And I love the color it’s a perfect match

Great price for this product that I didn't have to go from store to store to find. Arrived quickly and packaged well.

Your "new" version of 6AM - Light Amber, IS NOT the same as the previous shade. It is more orange and sits on the scalp after 3 washes. I am very disappointed that I don't have access to the previous one, which I got many compliments on, and was a little darker than the current shade. My hair is also not as shiny as with the previous. The 2 shades of 6AM ARE NOT THE SAME!