Chemical GuysAIR_101_16 New Car Smell Premium Air Freshener and Odor Eliminator, Long-Lasting Scent, Great for Cars, Trucks, SUVs, RVs & More, 16 fl oz

Let it settle and don't react as soon as you spray it. Once it dries and settles on your carpet (pref under the seat or on mats), it does resemble a new car or leather like smell. It's strong so a little goes a long way. After a season of wet car mats and that wet towel smell in my $100k Mercedes, this did the trick. Not sure how healthy it is to be smelling this stuff but it really works! Great product.

Not all Chemical Guy products live up to their marketing hypes but this product surely does. Finally my BMW has a rich, true expensive leather scent. Much better than those little cards that hook to your rear view mirror that don't last more than a couple days.

I would probably mimic what others have said on this product. First, let me say that I am very meticulous with my vehicles. I always keep them extremely clean inside and out. I really don’t have a need for an air freshener. I use a leather cleaner and conditioning product and a lot of people will get in my ~4 year old vehicle and wonder how it still “smells new”. I don’t think it smells new, but what they are smelling is that conditioner. Anyway, I love the smell of a new car. If I found a product, even an air freshener product (which I otherwise don’t use) that would give me that, I’d be all over it. I will say this and get it out of the way right now… if you are in the same position as me, this product DOES NOT give your car a new car smell as it advertises. The smell is clean… somewhat reminiscent of a new plastic smell. New car smell is much more than new plastic, however. I mean, the smell isn’t bad. It’s just not new car. I like it. It’s growing on me. I just bought a new to me used vehicle. It didn’t smell bad inside, but I’ve been using this product religiously to try and get the “new car smell”. I am spraying it directly onto the carpets and floor mats as well as putting the AC on max and spraying under the dash to let it take it up into the vents. I find that you do need to refresh daily or every other day to keep the smell prominent. It doesn’t last as long as I’d expect. It also takes quite a number of sprays. I bought a 16oz bottle to try and it’s lasted me about 2 weeks. I did like it enough that I just bought the 20oz bottle and will continue to use the product and see how it does. Whether I continue it after that’s or not remains to be seen. So all in all, I like the product. The scent is good. It is not a new car scent. If that’s what you’re hoping for, you may be disappointed.

Product is excellent. BUT, the covers came off during shipping causing leakage all inside shipping package and product bag.

Great smell and we use it every weekend during our wash and wax. Great product and will purchase again.

Such a great product! Took the smoke smell out quickly!

The cherry sent was bold, Unfortunately the cherry sent I was after was what auto detailers used like 25 yrs ago. It came in a gallon size concentrate, which you would use 1or2 capfuls per quart size water spray bottle. After cleaning and vacuuming the interior of the car a couple of spray mists with the sent would leave a long lasting clean fresh cherry sent. This sent was different.

This is just my personal preference of course. I really like the new car scent and it lasts an amazingly long time. Wasn’t a fan of the leather scent. Doesn’t smell like leather and the scent doesn’t hang around as well. You don’t know until you try the 2 scents so the dual pack was cool at that part, so now I know.