AvedaBlue Malva Shampoo | Purple Shampoo for Gray and Blonde Hair | Neutralizes Brassiness and Yellow Tones | Liter Size | 33.8 Fl Oz

Have been using this shampoo for 20 yrs. Great product. Nice smell. Leaves my hair bright, shiny and clean.

I love this shampoo. I have gray hair and it always leaves my hair soft and shiny. It’s a bit experience expensive but it’s worth it and it lasts a long time.

This shampoo is great for white hair, keeping the brassiness out. The bottle of this size is expensive but it lasts a long time.

Keeps my grey yair from turning yellow

this .is expensive but it helps with split ends, have been using it for over 35 years, it has kept my hair healthy

Very good shampoo for colored hair.

This is a standard Aveda product. Price too high, however the type of shampoo keeps my hair white.

I love this shampoo. I've read that some people tend to find it drying (which is true of most toning shampoos), but this hasn't been the case for me. (But I only wash my hair once or twice a week, to protect my curls from drying out). It cleanses very gently, and I've always loved the floral smell - which isn't overpowering. A little bit of this product goes a long way, and doesn't make my hair darker or dull, it always brightens and makes it more shiny.