

365 daily design mantras from four leading industry experts, providing you with valuable design dos and don'ts for every day of year. Packed with practical advice presented in a fun, lighthearted fashion, this is the perfect book for the ever-growing group of non-designers who want some graphic design guidance. And for more experienced designers, individual entries will either bring forth knowing nods of agreement or hoots of derision, depending on whether or not the reader loves or hates hyphenation, has a pathological fear of beige, or thinks that baseline grids are boring. In the style of a classical almanac, 365 entries combine a specific rule with a commentary from a variety of experienced designers from all fields of the graphic design industry. Covering topics such as typography, colour, layout, imagery, production, and creative thinking, you can either dip in at random or use the book as the source of a daily lesson in how to produce great graphic design. Review: As per product specification - Nice Review: Essential reading for many folk these days - I bought this book as much out of curiosity as anything else, to see if the rules were the same as I remembered them to be :-) It's proven to be not only a good source of amusement (the writers have taken a witty approach to the subject at times) but also a handy reference and reminder as to the numerous pitfalls in graphic design. The description says the reader can either dip in at random or use the book as a source of a daily lesson - there are 365 Essential Design Dos and Don'ts after all ;-) But I would find it difficult to stop reading after just one `lesson'. It's the type of book which draws you in to the extent you can spend quite a while flitting from one page to the next. Though if anyone takes one rule from the book it should be rule 001 Thou shall not use Comic Sans. Although I said the book was wittily written (try saying that fast after a few drinks) that does not detract from the fact that the book is full of accurate and informative rules, and I'd say there are many folk out there today that would benefit from owning a copy.


| Best Sellers Rank | #282,580 in Books ( See Top 100 in Books ) #331 in Design & Fashion (Books) |
| Customer Reviews | 4.7 out of 5 stars 422 Reviews |
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