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M**D
"WEB COPY THAT SELLS" > "Must-Read & Use" Guide!!!...
>>>..."WEB COPY THAT SELLS", Circa 03.2013 (Third Edition) is a "Must-Read & Use" by an Authority, Author, etc. Maria Veloso (@Maria Veloso on Twitter) on Web Copy for Web 2.0 & Web 3.0.!!!...>>> With the on-going rise in usage of social networks, etc., it gives to Reader-Users proven and practical methods for achieving phenomenal success with their Online Sales & Marketing efforts!!!...>>> Reader-Users will discover for themselves in its 284+ Pages of Rich Knowledge, Content & Context that it does pack a fast, powerful and sales generating punch!!!...>>> NOW / TODAY!!!...Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy>>>...Please acquire & review your "WEB COPY THAT SELLS" to determine for yourself the value of this "Game-Changer" that I have found by my using its Wealth of Knowledge!!!...>>> Plain & Simple, It's "Revolutionary Formula" works!!!...>>> Michael...
F**Y
Improve your web writing skills immediately
I bought this book because I'm a regular blogger and wanted to learn how to provide value and make connections with readers.This book is really a comprehensive guide to writing advertising copy that sells. The information given is specific enough to give you a structure when writing, yet general enough that you can apply it your own situation. I've applied what I've learned to the content I create at work and my response rate has dramatically increased.If you aspire to get into web advertising, this is a great place to start. If you merely want to ensure that your writing gives the reader more value, get this book. If you're in business and you want your marketing efforts to bring greater results, buy this book. You wont regret it!
E**N
Solid Fundamentals.
Running a digital agency is tough - especially when it covers the myriad of traditional marketing and advertising, and technology. One of the areas that are hardest to hire for and most difficult to evaluate is the copywriters. This book covers a fair bit of that somewhat lost art - and does it in a way that focuses on digital presentation. While the techniques and certainly the screenshots in the book are getting dated, the principles are solid and well-articulated. Covering elements such as SEO, monetization of newsletters and e-zines, and basic hooks and scarcity principles is a good read for basic knowledge.
A**J
Excellent Resource!
If you are looking for help with writing copy for the Internet, then this book will help. I have read several resources from Robert Bly (who is more of a regular print kind of guy). However, I believe that Maria has really mastered the art of copywriting online. Whether you need help writing long copy for a sales page or shorter copy for ads, online banner text, etc., it's in here.My only real con was that Maria did not spend enough time talking about how to write product/service descriptions for an online store. She states that you want to make sure that your online store does not come across like a brochure or one big advertisement. However, I still give this resource 5 stars because Maria does make up for this when she discusses how to make the most of your email marketing, creating videos, infographics, engaging your audience, and anything else that will help yield results.I have only read half the book so far, but I can fully assure you that you will find a goldmine of info in here.
M**E
First Paragraph and Google's Search Engine
Many books are written for the conceptual guide. Maria Veloso's book is written for the practical guide. I appreciated so much the usefulness of this book,"Web Copy That Sells".In my case, I suspended selling Product A, then, started selling Product B and completed to rewrite my website according to he Maria's suggestions for product B.I noticed that after publishing, the description sentences underneath my website (type in my domain name then click search)is absolutely wrong. I have learned that the first two sentences in the first paragraph should be written for Google's Search Engine (Should avoid introduction.). Since I am new to making website so that is that only my problem?.Morrie, CA
G**R
Time Invested Here Will Yield Healthy Returns
If you are a marketer looking to find more effective ways to reach your audience and develop your business this is a great way to start the journey into understanding the architecture of persuasion. The book provides an easy to follow template on how you break through the clutter to deliver a message that is timely, pertinent and effective. Time invested with this book will yield a healthy return if you implement her insights.
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