The Innovation Secrets of Steve Jobs

This is a great book to read even if just to find out how other companies work. I think you'll find that there is a big contrast between most companies think innovation is and what Steve Jobs thinks it is. Lots to learn from this book and I found it stirred up a lot of emotion and motivation for me and I'm sure it will for you. When you find yourself in a difficult situation, ask yourself: What would Steve do?Its a perfect compliment to the authors previous book about Jobs on how to present like him which I thought was actually much better and had a more emotional drive. The market needed Apple to bring innovation from the boring shackles of bog standard PC's with Windows and it so funny to see that even the best of the best simply can't react fast enough. I take my hat off to Steve and the team. Well done.

This book is a fine sequel to its predecessor: Presentations Secrets of Steve Jobs.In this work, the author focuses on innovation techniques on how to improve our business and take them to the next level. What greater innovator to learn from than Steve Jobs himself.If I were to sum up one main point in the whole book, its to have a VISION for your company or product. In order to be big, we all must Think Big. To me, that is the theme of the book. Its sets us apart from the rest and helps lead us to success.I hope the suthor continues his trend and releases more books and motivational tools that can inspire us.I highly recommend this book to anyone that is interested in building up his or her business and is interested in making that vision a reality.

I'm reading and listening to this book at the same time, thanks to Whispersync for voice.Yes, this means I bought it twice ($15,49 for the Kindle Edition + $8,04 for the audiobook), but it's worth each and every cent.The number of ideas reader/listener gets while digesting it's content is enormous. Your bulb will be exploding during each chapter. Great, creative, innovative ideas for both business and private spheres.This is definitely a must read; the type of book I'm adding to the the mandatory reading material list for my kids once they grow up.BTW: Amazon needs to develop new word for "reader/listener" :-)

One of the best inspirational books. Awakens your inner fire and passion to do what you love to do and perform at your best. The examples picked from different areas enrich your ideas and encourage you to be different.I would recommend this to every individual who wants t do something different in life and every professional who has just been doing his job for livelihood and killing his ideas and aspirations just because he wants to "carry on" with what he is doing.

This book radically changed my perception about branding products, and life in general. I love how Steve Jobs didn't just see a Mac as another beautiful computer, but rather, a product that would allow people to change the world. He sold dreams not products. Carmine Gallo is a great author. This book wasn't a pain to read. Carmine goes straight to the point and doesn't fill the book up with unnecessary paragraphs to add to its mass. Getting the Presentation Secrets of Steve Jobs now :)

Nice read and connection to Steve jobs philosophy. As a huge fan of what Steve job has done , it's good to know why and bring some of that to your field as well

This book is a great read for anyone in business. It is also eye opening if you just have an interest in marketing. It describes a very different way of thinking about the products you create and the customer you serve.I'm not in business but simply have an interest in people and philosophy. I thoroughly enjoyed this book and also the other one by the same author, "The Presentations Secrets of Steve Jobs."

IT was a good read.

Good:I really like this book. It's presented some very successful companies and linked them into strategies that Steve Jobs has used at Apple. It's filled me with inspiration and helped me to focus on an idea, spurring my imagination.Not good, not bad:I think the author has latched on to a very successful businessman in order to sell a book with rehashed ideas on how to be a successful entrepreneur/innovator/visionary.I've read it all before. That said, I like how this is written. I like the analogies and I like the end of chapter points to practice/remember. Every now and again it will try and steer itself back to something Steve Jobs did - sort of blatant.It'd be a good book on it's own without the book title but I probably wouldn't have bought it if it hadn't. Gotta love irony.When all's said and done, I think this has helped me to focus on something I have had in my mind for a number of years.

I purchased this book having previously read thorugh Carmine's first book (Presentation Skills of Steve Jobs) about Steve Jobs which I thought was impressive. This book follows along the same clear lines and disects Steve Jobs' way of working. I wouldn't say there are any insanely different principles in this book, although there are some interesting thoughts and insights about how Jobs developed the Apple brand from initial seed to the multi-billion $ company it is now; however, I found it slightly repetitive going over old ground from the first book. This book will not become ground-breaking background reading for MBA students, however, if you haven't read Carmine's first book then I would suggest that this book will be an interesting read for you.

I have used an Apple computer for the last two decades and have followed the rise and fall of Steve Jobs during that time. With Carmine Gallo's other book, The Presentation Secrets of Steve Jobs, I have watched his Keynote speeches and I would advise anybody to do likewise. With this book, you will learn an approach that has stood the test of time and helped many others to offers products and services that people may have not originally thought they wanted, but then found out they really needed. A slightly less compulsive read to Presentation Secrets, but nonetheless, you will take something away with you that will help your future attitude to work, whether it is in the private or public sector. The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough SuccessThe Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success

Ich hatte schon  The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience  gelesen und mir daher auch dieses Buch gekauft. "The Presentation Secrets" war für mich eine echte Inspiration und Überraschung. Im Vergleich fällt "The Innovation Secrets" etwas ab. Solide und unterhaltsam, aber nicht so originell wie das erste Buch.Auch in diesem Buch schreibt Carmine Gallo sehr klar und strukturiert. Er stellt sieben Innovationsprinzipien vor, die durch Steve Jobs inspiriert wurden. Ich glaube, jeder kann daraus auch Nutzen und Anregungen für sich selber ziehen. In erster Linie ist das Buch aber ein Buch über Jobs und Apple als ein Buch für Manager zum Lernen und Nachahmen der Prinzipien von Jobs.Insgesamt ein spannendes Buch, das auch Nicht-Apple Fans im Bann halten wird. The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience

I would highly recommend this book to anyone. Steve Jobs is an amazing man and will be very sadly missed