Seventh Generation EasyDose Laundry Detergent Fresh Lavender Ultra Concentrated Washing Detergent 23 oz

I love this detergent. It smells great, is kind to sensitive skin, and keeps your laundry space clean. It is so easy to use and there is no mess. I could not recommend it more.

I love this stuff. It works the best out of all the laundry soaps I have tried that are eco friendly. I’m extremely picky when it comes to my clothes being clean and this stuff does the trick and there is no mess. It also lasts a good while when used according to the directions. You really only need a squirt and it will take care of a large load. I love knowing that I’m not harming myself with a bunch of 1,4 dioxane exposure. The smell is light and pleasant. I love that it is natural and not full of a bunch of harmful fragrance chemicals.

Really great laundry detergent that effectively remains stains and odors. It is lightly scented, for those of you that like scent, but nothing over powering. Mighty detergent in a small package, which I love not having a bulky laundry container taking up room in the laundry room.

I’ve been using this detergent a while now. It is gentle and the scent is great. I just really wish the scent was stronger. Might start looking for a new brand. Unsure if the price is worth it because I always seem to use more in order to smell more of it in my clothes. Meh.

I love this laundry detergent. I have been using it for years. Cleans well and smells good.

Been using this for years... Helps prevent mildew smell longer, glad to have quality ingredients without dyes. Plus its just so easy! Takes up less space, no more spills or dealing with measuring. Initially got this product when I had to use a laundromat and seemed like it'd be easier to lug around, never wanted to stray after that lol.

The detergent is effective and the lavender smell is mild. The best part of the detergent is the dispenser which allows us to easily measure the right amount, and it doesn't make a mess.

My clothes feel cleaner and a lot softer. My fabric softener smells better. It premeasures the soap that comes out. I was surprised how little I needed to wash

Not Worth the price.

Reading other reviews I was skeptical about the container itself, but with a little common sense you can figure it out. Yes it dribbles when you tip the bottle but when you squeeze immediately it allows the dose to come out and voila, quickly turn back right side up to avoid waste... As for potency, if you have a HE washer, it works great. If I'm doing a deep fill large load, yeah I'll use 2-3 squeezes. I've previously used the regular seventh generation laundry detergent and I'd probably go with the non-concentrated version next time. The smell is gentle, I didn't find it artificial at all, and I've got a sensitivity to strong scents.

One bottle received. Usually the so called Lavender scents of many products are not even close to Mother Nature's fragrances. As a matter of fact they are often too strong and chemical smelling. Seventh Generation has found a natural scent for their Lavender laundry soap with no chemically smell at all. Some of us are pretty sensitive to it so we are limited in its' use. ( no stars taken off for this ) It does get clothing, bedding, dish cloths and towels quite clean; as clean as most harsher products available. So far we haven't seen any fabric 'wearing' or changes that usually happen with every wash. With the convenient tip and 1 squeeze per load it would be easy to get the 66 loads it says it can handle. Our problem with this is that we often do small loads and squeezing the bottle to expel a lesser amount is pretty awkward and can get messy. We've had to squeeze the full 1-squeeze-amount into a container and portion it out that way. Although it is a minimal inconvenience, it takes away a bit from the original purpose of just 1 squeeze per load. It does however give us a few more loads from the bottle so it balances out in the long run. For us, it weren't for the scent this would be close to perfect. First glance probably makes you think that the high price is too much but even at just 66 loads it works out to less than 50 cents per load. Doing smaller loads will obviously coast less per load. Seventh Generation products are fast becoming a staple in our household. They seem to be cornering the market for continually providing high quality, nature based products with reasonable pricing and a much lesser negative impact on the earth.

Love the detergent as well as the unique dispensing function. Gets my clothes clean, and the scented versions aren’t overly scented. I like the lavender. Environmental considerations: concentrated so smaller container (60% less plastic, weighs less, takes up less space) and 50% less water to produce; 98% plant based.

Does the job it's supposed to, but at at a far greater cost than it's worth. Despite my hopes that it would be a true rose scent, in fact it's not. I'm not certain what it smells like exactly - just that I find it nauseating. The easy dosing thing is a neat little gimmick, but that's all it is - seriously, when was the last time you stressed over your laundry detergent's dosage!