Your Next Mission: A Personal Branding Guide for the Military-to-Civilian Transition.

As the National Director of Programs for the Veterans of Foreign Wars (VFW) I highly encourage any Veteran who is transitioning to request a book. I am excited to be working with Lida and truly helping Veterans. This book has changed how I look at the Transition process and look forward to the future. I am not a book reader and couldn't put this book down when I started.Lynn W. Rolf IIIPrograms DirectorVeterans of Foreign Wars of the United States406 W 34th Street, Kansas City, Missouri 64111o:816.968.1116 C: 816-730-2145

Great for your transition

Great book for military personnel transitioning into civilian jobs

Words cannot describe how helpful this book is - for veterans and civilians alike! Lisa is gifted at breaking down complex marketing ideas (branding is a huge industry for a reason!) into approachable, easy to understand AND implement action steps. She explains why a veteran should work through his/her personal brand and then walks you through step-by-step. I've had multiple breakthroughs while working through this book and am excited to encourage others to not only read it, but study it as they transition. So grateful for Lida's contributions to our transitioning veteran community by sharing her knowledge in our terms. I can see the years of study and relationship building she put into this effort and it is clearly a passion project for her that our community will benefit from for years to come!

In the military we all learned to think and act like a team but when you transition out, you need to now focus on what you bring to the table and offer employers. Lida's book is a guide I wish I had when I got out but even now 20 years later, it's a great reference for maximizing your personal brand with others. As an Army Vet, it was strange to realize I needed a personal brand. Lida breaks down different aspects of of the transition including everything from a look at the culture you are transitioning into, to why personal branding is important and to how to prepare for an interview. She does this in an easy to read format filled with great examples. Definitely a must read for any of us who have served.

Lida Citroen takes her well documented civilian experience and applies it to our military personnel transitioning out of the service. Lida knows branding and how to coach our GIs. She has a remarkable way of speaking our language in a way that challenges and encourages us to identify our skills, abilities, and talents.I know Lida personally and have the privilege of working with her in a variety of venues. She is the GO TO person when it comes to marketing for businesses - and she seamlessly applies that perspective to our Soldiers, Airmen, Sailors, and Marines as they learn to sell their skill set to potential employers.Get this book! Read it in order to bypass much of the bureaucracy of the current transition program!

Lida writes in an honest, down to earth manner that both keeps it simple yet respects our hard work in the military. She explains in detail some of the most daunting things we face from how to even start writing a resume, what is "business" dress (explaining that a "suit" means a jacket and pants made of the same fabric!!) Yeah, we have a hard time sometimes after being in the military for 20+ years what we really need to do to make the successful transition. Everyone. Should. Read. This. Book! It's also applicable if you're transitioning from being a college student to the work world, or if you've been with one company for a long time and are laid off. THANK YOU LIDA!

I really found this book to be extremely useful during my transition period. It shows how almost every significant obstacle can be overcome with a shift in thinking on how we view ourselves as soldiers. In many cases civilians do not truly understand our many skill sets; a common misperception is that we are all trained for military duties, not highly competent, resourceful, and flexible individuals capable of adding value to various industries. After reading this book, I was able to take my military success and translate it into my own personal brand, which in turn put me on a path that provided purpose, motivation and direction. Highly recommend!