---
product_id: 8665600
title: "Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity Hardcover – February 17, 2009"
brand: "rita gunther mcgrathian c. macmillan"
price: "€ 24.15"
currency: EUR
in_stock: true
reviews_count: 11
url: https://www.desertcart.nl/products/8665600-discovery-driven-growth-a-breakthrough-process-to-reduce-risk-seize
store_origin: NL
region: Netherlands
---

# Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity Hardcover – February 17, 2009

**Brand:** rita gunther mcgrathian c. macmillan
**Price:** € 24.15
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity Hardcover – February 17, 2009 by rita gunther mcgrathian c. macmillan
- **How much does it cost?** € 24.15 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nl](https://www.desertcart.nl/products/8665600-discovery-driven-growth-a-breakthrough-process-to-reduce-risk-seize)

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- rita gunther mcgrathian c. macmillan enthusiasts

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## Description

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## Customer Reviews

### ⭐⭐⭐⭐ 







  
  
    Discovery-Driven Growth:  A Breakthrough Process To Reduce Risk and Seize Opportunity
  

*by K***R on Reviewed in the United States on June 1, 2009*

Initially, Discovery-Driven Growth was a little disappointing.  The underlying premise was not new ground, but basically a reverse-engineering process for developing new growth products and services.  However, once you get over the fact that you know how the story is going to end, you begin to appreciate the way the process is laid out.  It's what I call the answer to:  OK, it's a great idea, but what do we do Monday morning?  DDG provides that answer by laying out the 1-2-3 process for reverse engineering an idea from target revenue/profit backwards to the individual steps and costs that will be encountered.  You can follow the process on a back-of-napkin analysis to quickly determine whether the project is worth the time and resources to pursue.  OK, sure, you already knew how to do this.  But, have you formalized the process?  Worth the read.  Ken Carter

### ⭐⭐⭐⭐ 







  
  
    Covers the same territory
  

*by C***E on Reviewed in the United States on April 30, 2009*

I think the book is well structured and easy to follow, but covers similar territory to their earlier book (The Entreprenuerial Mindset).One of the important utilities of this book is that it creates a far better pathway to follow that the "ubiqutous business plan" and it does go a step or two further than their previous book.A challenge for Australian reader is to adapt the systems to apply to a specific business, and in particular a small business operating in a rural or regional setting as many of our businesses do.I am waiting for the field notes or workbook to be published by these authors - I will be first in line to buy it.

### ⭐⭐⭐⭐ 







  
  
    Great framework but very oriented to business savvy audience
  

*by S***. on Reviewed in the United States on September 6, 2020*

Recommended to people who has solid knowledge on business tools and finance definitions and concepts. Some parts require basic accounting and research knowledge.

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*Product available on Desertcart Netherlands*
*Store origin: NL*
*Last updated: 2026-03-11*