Global Marketing Management
Product ID: 8208805
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The leading MBA text in international marketing–with comprehensive cases. This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Review: Excellent book - Excellent book on this subject. Has a very good flow with many real time examples and cases Review: however it is quite plain in dull. I was a little disappointed considering that Peason ... - This book is very informative, however it is quite plain in dull. I was a little disappointed considering that Peason does an excellent job with its other business textbooks like Operations Managment (Heizler) and Strategic Management (Fred R. David), which come with illustrative PowerPoints. First of al, other than the front page, the text inside has NO COLOR! It's just plain text and no gloassary of terms! They don't bold key terms and there's no glossary for students to check if they know these key terms (esp. for test since the profs use the test bank). In addition to the lack of illustrations, I felt that the cases could have come at the end of the chapter instead of these numerous side boxes which make the chapter even longer than it already is. I also felt that the the authors could have been more concise with their writing since were many run on sentences and a few typos. Of couse, no one is perfect, but if I'm gonna spend $300 for this book, I expect the best! This was the required text for my class, but perhaps the authors have improved with the 2014 edition that has the MyMarketingLab. My prof said that newer edition didn't have enough instructor resources so they chose this older edition instead.
| Best Sellers Rank | #3,851,889 in Books ( See Top 100 in Books ) #454 in Multilevel Marketing (Books) #635 in Global Marketing (Books) #1,164 in International Business (Books) |
| Customer Reviews | 4.1 out of 5 stars 39 Reviews |
K**M
Excellent book
Excellent book on this subject. Has a very good flow with many real time examples and cases
M**F
however it is quite plain in dull. I was a little disappointed considering that Peason ...
This book is very informative, however it is quite plain in dull. I was a little disappointed considering that Peason does an excellent job with its other business textbooks like Operations Managment (Heizler) and Strategic Management (Fred R. David), which come with illustrative PowerPoints. First of al, other than the front page, the text inside has NO COLOR! It's just plain text and no gloassary of terms! They don't bold key terms and there's no glossary for students to check if they know these key terms (esp. for test since the profs use the test bank). In addition to the lack of illustrations, I felt that the cases could have come at the end of the chapter instead of these numerous side boxes which make the chapter even longer than it already is. I also felt that the the authors could have been more concise with their writing since were many run on sentences and a few typos. Of couse, no one is perfect, but if I'm gonna spend $300 for this book, I expect the best! This was the required text for my class, but perhaps the authors have improved with the 2014 edition that has the MyMarketingLab. My prof said that newer edition didn't have enough instructor resources so they chose this older edition instead.
C**O
Good for International Marketing MBA class
I can’t believe I’m reviewing a text book! But, this book provided a very good guide for my International Marketing class, for my MBA. I actually read most of the book!
A**N
Destroyed book
Completely ripped apart. I know this is a rental but come on!
A**A
bad
this book is very basic ...it is like principles of marketing with international examples and a few international new definitions
H**R
Good book
Great coverage of topics
D**.
Für Studium
durch Studium wenig Geld. War eine tolle Alternative das benötigte Lernmaterial sich zu besorgen. Lieferung erfolgte in den angegeben Zeitraum und dem Buch sieht man fast gar keinen Gebrauch an,
A**R
One Star
got here in two days, wrong textbook, not the one in the picture advertised.
Trustpilot
1 month ago
1 week ago