Sustainability Marketing: A Global Perspective

First semester I am teaching from this textbook in a course entitled 'Managing Sustainable Brands.' This text is replacing several smaller paperback booklets that my students did not find very interesting. This book provides a nice 'bridge' between traditional strategic marketing and what most likely will become the marketing of future generations. It is a bit 'ahead of the times,' but that is what universities are suppose to be.My only suggestion for improving this textbook is that it lacks the visual breaks/illustrations/advertising that today's college students have come to expect in all their textbooks. Far too many page-after-page of reading without a visual break. Hard to maintain even graduate students attention for long periods of time without more visual stimulation.

Great information in the book just don't like the book! The product was as it was represented in the ad good condition saved myself 30 bucks!

Important stuff good seller.

Un libro totalmente recomendable para aquellos que deseen obtener una visión general sobre el Marketing Sostenible. Los contenidos teóricos se complementan con casos de estudio y ejemplos de distintos sectores de actividad, lo que facilita la asimilación de los contenidos tratados. La bibliografia de cada uno de los capítulos es amplia, por lo que queda abierta la posibilidad de profundizar aún más en los conceptos de los que versa cada capítulo. Además, la forma en la que está estructurado, y su redacción, hace que su lectura sea rápida y amena.

the book is in very good condition, and the subject is of great value!

Ich war sehr zufrieden mit allen doch am preis könnte man etwas runter gehen.