La Riche Directions Colour Hair Dye 4 Pack (Midnight Blue) + Free Blue Banana Sugar Skull Case

Not for the faint hearted! Colour is vibrant and lasts ages

The colors you get with this brand is amazing and always come out so bright , this is my current color it is darker in the shade and looks more purple but in the sun it looks pink , best thing i ever did was switch to directions ❤

Always get compliments when I use this hair colour. Good conditioning too.

You can keep your Manic Panic, colour drops etc. This old school staple is still the best out there.Wonderfully conditioning, vivid colours and good duration.I mix a teaspoon in a cup of conditioner as a toner when my hair gets too orange, and it works a treat. Cheaper and more effective than toning shampoos and conditioners.

Great for valueLovely blue colour , always use this brand and others. Aways happy with the quality . Arrived quickly

This colour certainly POPS. So vibrant & definitely a head Turner. But....Its very VERY drippy, Stains skin immediately. Next time I shall fully dress in a bin bag. Lol. But I'll definitely be buying more....Love it!

I have used many of these colours..look great n don't damage your hair..you do have 2 bleach your hair first , to get the vibrant effect like on the pic. Also 2 keep in tip top colour wash ur hair in Luke warm water NOT hot..if you use conditioner add some of the dye into your conditioner give your hair a quick blast with hot water when all your hair cuticles are open add the conditioner with the dye added..then seal it with a blast of cold water 2 close your cuticles. Your hair will keep its colour longer

Loving this blue. When I got it I thought it was really dark as it looks dark in the pots but it wasn't. My hair feels so soft and in brilliant condition. The shine off it 😍😍Also the wee Pouch that came with it it's cute 😍😍😍