Scientific Advertising Paperback – 12 February 2014

It goes over the basis of advertising like no other highly recommended if you are just starting your sales career

This old school marketing book best for understanding the basic of marketing and the evolution between old new way of Marketing

"Nobody should be allowed to have anything to do with advertising until he has read this book seven times. This book changed my life." -David Ogilvy(called by many as the Father of Advertising

To the point book... easy to finish

The book is a duplicate binding and not the original. I feel amazon is not checking the quality of the product and allowing anybody to sell

This book is based on scientific facts and experiencal truths .I like the different ideas mention in this books.as in the mame this book is recommeded to affiliate marketers ,digitalmarketers, business owner

Very informative.

Takes you back to the fundamentals of advertising of the age before broadcast and digital media. The author is like an offline performance or conversion copywriter.P.S. Designers stay away from this book. :-P