ion Cool Blonde Shampoo

This works great for very blonde highlighted hair that doesn’t have a toner or color already. It add a baby beige blonde color. Have to let it set on top of hair for 5 minutes or so. Toners always look muddy to in my hair. This shampoo gives me that beautiful baby light blonde color. Takes yellow out. Doesn’t look to ash either. I love it. Conditioner is great too!

Good packaging. Product leaves my hair soft and shiny, does not leave purple haze. I recommend and will purchase this again.

I have found this product to do the best job on my silver/gray hair.

Great brightening shampoo! Highly recommended ♡

Does not turn my hair immediately grey. Best one I’ve used and have been using it for over three years now. Seriously need to get this one.

I am a 71 year-old man lucky enough to still have a full head of natural white hair and over the years I have been able to dodge the occasional yellowing tinges by using ION Cool Blonde Shampoo regularly, but no more than twice a week, and my hair keeps its shine and always looks healthy. This shampoo is a very good value because, for me, I only have to use about a nickle-size portion of the shampoo to completely wash my hair. I highly recommend this shampoo!

I like it

Product arrived with lid broken and blue shampoo spilled in box. Got through the plastic wrap inside the box. Kept it anyway and used old cap I had. Otherwise product is always great