---
product_id: 72499472
title: "Winning Arguments: From Aristotle to Obama - Everything You Need to Know About the Art of Persuasion Paperback – 4 Mar. 2010"
brand: "jay heinrichs"
price: "€ 68.44"
currency: EUR
in_stock: true
reviews_count: 8
url: https://www.desertcart.nl/products/72499472-winning-arguments-from-aristotle-to-obama-everything-you-need-to
store_origin: NL
region: Netherlands
---

# Winning Arguments: From Aristotle to Obama - Everything You Need to Know About the Art of Persuasion Paperback – 4 Mar. 2010

**Brand:** jay heinrichs
**Price:** € 68.44
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Winning Arguments: From Aristotle to Obama - Everything You Need to Know About the Art of Persuasion Paperback – 4 Mar. 2010 by jay heinrichs
- **How much does it cost?** € 68.44 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nl](https://www.desertcart.nl/products/72499472-winning-arguments-from-aristotle-to-obama-everything-you-need-to)

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## Customer Reviews

### ⭐⭐ 2.0 out of 5 stars







  
  
    Nice primer, historically speaking, but the book itself failed to persuade me!
  

*by W***Y on Reviewed in the United Kingdom 🇬🇧 on 28 August 2013*

Winning arguments is an odd book, really. I read it expecting to be blown away due to some of the Amazon reviews, and also as I'd read Sam Leith's book "Are you talking to me", which is a very good primer in this forgotten art - and I thought it would be on the same lines.Unfortunately it isn't. This book misses, and misses large. It may be because its a bit too American for my tastes, focusing as it does on the mannerisms, patterns of speech, and politics of contemporary America in its anecdotes. But Heinrichs also fills it full of Anecdotes about the banality of his family life, which were interesting in the beginning, but downright tedious by the end. In fact I ended up feeling that significant portions of the middle of the book were simply filler. For instance, Heinrichs repeatedly coins his own terms and applies them to tropes, idioms, and figures of speech. One of these is the "Eddie Haskell Ploy". Unlikely to stick, I think, and hardly informative on the subject of rhetoric.This gets us into the meat of the issue - the book is supposed to be (and largely is) about Rhetoric. Rhetoric deals with the art of persuasion. Why then, has the book changed its name from "Thank you for arguing" to "Winning Arguments" since its first publication? Why does the author find it necessary to point out, repeatedly and repetitively, the ways he's supposedly persuading you throughout the book? Why is there so much annotation in the margins (I find this wildly distracting, interrupting the flow and aesthetic of any book - but hey, maybe that's just me) The final stick in the craw came for me in the last chapter, where Heinrichs uses his mastery of argument to discuss why a book club should be encouraged to read - you guessed it - his own book.For me, that utterly fails to persuade.That isn't to say there isn't some gold here. There is. I particularly enjoyed reading about the following, which I will be applying in the future:Five cannons of oratory:InventionArrangement  Introduction  Narration  Proof  Refutation  ConclusionStyleMemoryDeliveryThe Art Of Concession - Concession, then reframing the issue to suit your ownMake your way seem the most mediumThe reluctant conclusionThe self sacrificial persuasionAristotle on virtue: A state of character, concerned with choice, lying in a mean.Empathy tactics: Dubitatio, talking softly and rising to a crescendo etc.Finally, using the future tense as a persuasive means towards a best decision [favouring you] . "who cares if I'm a thief and drug addict, the question is how we're better going to redistribute wealth in the years to come", etc....I found all of the above very useful. This from someone who has had no conscious training in Rhetoric, yet just finds it very interesting. (Thanks for introducing me to it, Zen and the art of Motorcycle Maintenance!)So in conclusion, or peroration, as Cicero would have me say: Heinrichs has some useful points, but its style is poor (perhaps he has forgotten this cannon of oratory), and this serves to make the book very weak indeed. I'd much rather recommend Sam Leith's book, "Are you talking to me" which is far more interesting, less condescending. He also sounds very nice in recent pieces on the radio too. If you want to know more about rhetoric, start there. If you want to listen to some "rhetoric" (in the pejorative sense), start here. I know which I'd rather do.

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    Life Changing Book.
  

*by C***C on Reviewed in the United Kingdom 🇬🇧 on 15 September 2012*

This book along with Neil Strauss's 'The Game" has changed my life more then ever. Before I hated confrontation, now I seek it out. It's is no surprise this book is such a hit as Jay Heinrichs actually quit his job to take up writing it full time. His insight into his family life helps us understand where he is coming from along with his use of rhetoric quotes from popular TV show such as 'The Simpsons'. He explains the means to coming up with great retorts and arguments in simple and easy to follow terms. He also makes a clear distinction of when a discussion stops and becomes a fight. It's Sad but it seems even wit can to some extent be taught. Great Book, Great Effort!

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    Good condition second hand book
  

*by P***S on Reviewed in the United Kingdom 🇬🇧 on 21 June 2021*

I like the good condition of rhe book .I need it for education reasons

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*Product available on Desertcart Netherlands*
*Store origin: NL*
*Last updated: 2026-02-23*