The Gradual

I bought this after reading a very favourable Which? review, and wasn't disappointed. I would recommend it for anyone wanting a light, natural- looking tan, rather than a very deep/dark one. Couldn't be easier to apply: it's thin, goes on just like a moisturiser, so no need for a mitt, and after 2 hours you see the finished colour, which can be darkened by another application. Very slight perfume, not intrusive, and colour seems to fade naturally after a couple of days. I only used it for legs, but because it's so easy to apply and control intensity of the colour one coat at a time, I believe it could be used with confidence on any other areas. Really happy with the product and you only need a small amount each time, so very economical as well. A real winner, though not for those seeking deep colour.

Really easy to use, smells lovely and a little goes a long way, gives a nice natural looking tan

Really liked the ease of application as it soaks in your skin. Exfoliate first though. It gives a natural colour overnight. It did give a slight telltale smell of fake tanner but after trying most of them, still have yet to find one that doesn't despite many of them saying there is no smell. I leave it on overnight and shower in the morning and find that the fake tan smell is barely traceable. Best fake tanner I have used so far in 10 years of using lots of different brands.

This is the best gradual tan I've found. Smells great, goes on great, looks great 👍 I've tried every brand of tan & gradual tan you can think of, no exaggeration, I've had them all, but this is my go to now. It's more expensive than I would like and the bottles smaller than I would prefer for the price, but there's no denying it's a brilliant product. Im whiter than white! If i dont wear tan or make up, people ask if im ill 🙃 This gives me such a lovely natural looking light tan, its not mahogany or orange so I don't look like I've been 'tango-ed'. Can't recommend it enough.

I bought this after seeing it listed in an article about gradual tan and was drawn to the fact it was described as having a lovely smell and not like the normal fake tan products . I applied with a fake tan mitt ( which I have used in the past for other tans) . It has been well over a year since I have used it . I was immediately struck by the fact that I could smell the normal fake tan smell - and thought it could be the mitt . The instructions explained it took 2 hours to develop . I thought this was strange for a gradual tan - I assumed it was a daily moisturiser tan . I applied after my shower and was also struck by the heavily moisturising nature of the product; I definitely didn’t want to get dressed straight away . My skin felt quite damp still . I eventually dressed . Throughout the day I noticed it getting darker and darker - and so I was surprised as I thought that gradual tan was more subtle . It is the next day and I have just bathed and dried . It is a nice natural looking tan. However - there are a couple of little streaks . I thought I had been careful with my hands , but they are pretty dark . The smell of fake tan has really faded. So that’s good . My conclusion is that this is a normal tanning product - it does give a nice colour , the smell is not any different to a good quality normal tan product ( it is , it would seem , impossible to have a fake tan product without the fake tan smell - whatever the claims - and to be fair it was the article I read which said it didn’t smell , not the marketing for the product.) It comes as a tanning milk - so it goes on clear and so this makes it more difficult to assess for patches and streaks . The colour does start to change quite quickly and it is very much full of moisture - which is nice in someways , but not if you want to dress quickly . Having said that , I had a white and blue stripey fitted long sleeve on , and it didn’t transfer any colour at all onto that - so that’s good . In conclusion - this is a normal tanning product - it’s not one of the daily moisturisers with a bit of gradual tan . It does give a nice colour , but you need to be careful , just like any tanning product ! I tried to upload photos but it kept crashing ! Might try later on .

Really love this tan! I use with a tanning brush to apply and always impressed with the finish. I’m really pale naturally and I find this a nice natural glow without making it incredibly obvious that I’ve tanned

Used this brand before and is so easy to apply. No streaks or dark patches. Dries quickly on the skin so virtually no transfer to bedding. Nice smell too and not greasy.

I've never used a self tan before but I saw this reviewed on 'this morning' and it looked light enough to not be weird looking. I liked this. I have an intolerance to fragrance but this one is fine. I did end up with stripes on one leg but I've figured out better application now with the palms of my hands. I don't really want a grubby glove hanging about so application with hands is best for me. I've got a light natural looking bit of colour and I like how the lotion feels on my skin. It's easy get it it wrong at first (if you're a novice/idiot) but it doesnt take too much effort/practise to get it right also. I'd buy it again.