---
product_id: 632389431
title: "Sony 77 Inch BRAVIA 8 OLED 4K HDR Smart Google TV (K-77XR80)"
brand: "sony"
price: "€ 8459.96"
currency: EUR
in_stock: true
category: "Sony"
url: https://www.desertcart.nl/products/632389431-sony-77-inch-bravia-8-oled-4k-hdr-smart-google
store_origin: NL
region: Netherlands
---

# PS5-optimized Auto HDR & Game Menu 120Hz XR Processor for blur-free motion 8M self-lit OLED pixels for pure black contrast Sony 77 Inch BRAVIA 8 OLED 4K HDR Smart Google TV (K-77XR80)

**Brand:** sony
**Price:** € 8459.96
**Availability:** ✅ In Stock

## Summary

> 🖤 Elevate your living room with pure OLED perfection and smart cinematic power!

## Quick Answers

- **What is this?** Sony 77 Inch BRAVIA 8 OLED 4K HDR Smart Google TV (K-77XR80) by sony
- **How much does it cost?** € 8459.96 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nl](https://www.desertcart.nl/products/632389431-sony-77-inch-bravia-8-oled-4k-hdr-smart-google)

## Best For

- sony enthusiasts

## Why This Product

- Trusted sony brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Billion-Color Realism:** XR Triluminos Pro renders billions of accurate, vibrant colors for lifelike visuals that pop.
- • **Next-Level Gaming Ready:** Exclusive PlayStation 5 features like Auto HDR Tone Mapping and Game Menu elevate your gaming immersion.
- • **Seamless Smart Streaming:** Google TV integrates all your favorite apps with voice control, AirPlay 2, and Chromecast built-in for effortless entertainment.
- • **Pure Black OLED Brilliance:** Over 8 million self-lit pixels deliver unmatched contrast with XR Contrast Booster 15 for cinematic depth.
- • **Immersive Audio-Visual Experience:** Acoustic Surface Audio+ turns the screen into a speaker, paired with Dolby Vision & Atmos for theater-quality sound and picture.

## Overview

The Sony 77 Inch BRAVIA 8 OLED 4K HDR Smart Google TV (K-77XR80) features over 8 million self-lit OLED pixels for pure black contrast, XR Triluminos Pro for billions of vibrant colors, and a powerful XR Processor delivering smooth 120Hz motion. Designed for the professional millennial, it offers seamless Google TV integration with voice control, exclusive PlayStation 5 gaming enhancements, and immersive Acoustic Surface Audio+ with Dolby Vision and Atmos support. This sleek, studio-calibrated TV transforms your space into a premium cinematic and gaming hub.

## Description

The sleek design and cinematic audio and visuals make BRAVIA 8 the perfect centerpiece for your living space. Pure OLED black and vibrant color brings out vibrant textures and astonishing realism in everything you watch. The screen is the speaker, delivering a totally unique and immersive theater-like sound that keeps you on the edge of your seat.

## Features

- PURE BLACK OLED CONTRAST: Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness. Enhanced by XR Contrast Booster 15, witness contrast with deep, detailed blacks and dazzling highlights, making movies and shows come to life.
- BILLIONS OF REAL-WORLD COLORS: Access billions of accurate real-world colors XR Triluminos Pro.
- POWERFUL TV PROCESSING: XR Processor intelligently enhances every scene in real-time boosting color, contrast, and clarity.
- YOUR FAVORITE STREAMING APPS IN ONE PLACE: Get access to all your favorite streaming apps, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more with Google TV. Easily stream to your TV with support for AirPlay 2 and Chromecast built-in. And with Google Assistant, use your voice to search and ask questions.
- MOVIES INCLUDED WITH THE BRAVIA TV: Enjoy streaming high-bitrate, high-quality 4K UHD movies included with the SONY PICTURES CORE app (formerly BRAVIA CORE). Get 5 credits to redeem on latest release movies and 12 months subscription on hundreds of classics.
- STUDIO CALIBRATED PICTURE: Get picture quality just as the creator’s intended with studio calibrated picture modes specially designed for Netflix, Prime Video, and SONY PICTURES CORE (formerly BRAVIA CORE).
- PERFECT FOR PLAYSTATION 5: Take your PS5 gaming to the next level with exclusive features – Auto HDR Tone Mapping and Auto Genre Picture Mode – that optimizes picture quality for gaming and streaming. Game Menu puts all your gaming picture settings and exclusive assist features in one place.
- MORE IMMERSIVE EXPERIENCE: Get a truly cinematic viewing experience with support for Dolby Vision and Atmos, IMAX Enhanced, and DTS:X.
- CRYSTAL CLEAR PICTURE: Upscale all your HD and digital content and bring back lost detail with XR Clear Image.
- BLUR-FREE ACTION: Blur-free action – See blur-free picture quality in fast-moving sports and action-packed movies powered by XR OLED Motion .

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0CVQGRW9F |
| Additional Features | Studio Calibrated Modes - NEW! Prime Video, Netflix Adaptive, Sony Pictures CORE, Acoustic Surface Audio+, Exclusive features for the PlayStation 5, XR TRILUMINOS Pro, Google TV with Google Assistant, AirPlay 2, Game Menu |
| Annual Energy Consumption | 449 kilowatt hours per year |
| Antenna Location | Home Viewing |
| Aspect Ratio | 16:9 |
| Audio Input | HDMI |
| Audio Output Mode | Surround |
| Base Width | 49.63 inches |
| Battery Type | AAA |
| Best Sellers Rank | #25,070 in Electronics ( See Top 100 in Electronics ) #171 in LED & LCD TVs |
| Bluetooth Version | 5.3 |
| Brand | Sony |
| Built-In Media | Power Cable, Remote Control, Stand, Manuals |
| Color | Black |
| Compatible Devices | Smartphone |
| Connectivity Technology | Bluetooth, Ethernet, HDMI, USB, Wi-Fi |
| Connector Type | Ethernet, HDMI, Optical, RS232C, USB |
| Content Sharing Direction | Mobile to TV |
| Contrast Ratio | [Very High] |
| Control Method | Remote |
| Controller Type | Remote Control |
| Customer Reviews | 3.9 3.9 out of 5 stars (498) |
| Display Backlight Configuration | Direct LED |
| Display Backlight Setting | Pixel-level Dimming |
| Display Backlight Technology | LED |
| Display Language Options | English |
| Display Refresh Rate in Hertz | 120 |
| Display Size Class | 77 inches |
| Display Technology | OLED |
| HDR Format Supported | Dolby Vision, HDR10, HLG |
| Hardware Interface | Composite Video, HDMI, USB |
| Integrated Surround Sound Format | DTS Virtual:X, Dolby Atmos, Dolby TrueHD |
| Internet Applications | Prime Video, Hulu Plus, Netflix, Max, Disney+, YouTube, Sony Pictures CORE, Google TV |
| Item Dimensions D x W x H | 16"D x 67.5"W x 39.88"H |
| Item Highlight | XR Processor with AI Technology, Dolby Vision/Atmos, Exclusive Features for PlayStation®5, 4K movie credits included |
| Item Weight | 74.9 pounds |
| Item Weight Without Stand | 71.2 pounds |
| Line Voltage | 100-240 VAC 50-60 Hz |
| Manufacturer | Sony |
| Mfr Part Number | K77XR80 |
| Model Name | BRAVIA 7 |
| Model Number | K77XR80 |
| Model Series | BRAVIA 8 |
| Model Year | 2024 |
| Motion Enhancement Technology | XR Motion Clarity |
| Mounting Type | Wall Mount |
| Number of Audio Channels | 2.1 |
| Number of Batteries | 2 AAA batteries required. |
| Number of Component Outputs | 4 |
| Number of Items | 1 |
| Operating System | Google TV |
| Picture Quality Enhancement Technology | XR Clear Image, XR Processor, XR Triluminos Pro |
| Power Consumption | 597 watts |
| Refresh Rate | 120 hertz |
| Remote Control Technology | Bluetooth |
| Remote Required Battery Quantity | 2 |
| Remote Required Battery Size | AAA |
| Resolution | 4K |
| Screen Finish | Flat |
| Screen Mirroring Technology | AirPlay 2, Google Cast |
| Screen Size | 77 inches |
| Signal Format | ATSC |
| Size | 77 inches |
| Software Update Supported to Date | unknown |
| Speaker Description | Acoustic Surface Audio+ |
| Speaker Maximum Output Power | 56 watts |
| Specific Uses For Product | Entertainment |
| Total Number of HDMI Ports | 4 |
| Total Serial Ports | 1 |
| Total USB 2.0 Ports | 1 |
| Total USB 3.0 Ports | 1 |
| Total Usb Ports | 2 |
| Tuner Type | ATSC |
| UPC | 027242929937 |
| Unit Count | 1 Count |
| VESA Mount Standard | 300 x 300 mm |
| Video Encoding | HEVC, VP9 |
| Warranty Description | 1 year manufacturer |
| Warranty Type | Limited |
| Wireless Technology | Bluetooth, Wi-Fi |

## Product Details

- **Aspect Ratio:** 16:9
- **Brand:** Sony
- **Connectivity Technology:** Bluetooth, Ethernet, HDMI, USB, Wi-Fi
- **Display Technology:** OLED
- **Included Components:** Power Cable, Remote Control, Stand, Manuals
- **Product Dimensions:** 16"D x 67.5"W x 39.88"H
- **Refresh Rate:** 120 hertz
- **Resolution:** 4K
- **Screen Size:** 77 inches

## Images

![Sony 77 Inch BRAVIA 8 OLED 4K HDR Smart Google TV (K-77XR80) - Image 1](https://m.media-amazon.com/images/I/71kmM6BpHhL.jpg)

## Available Options

This product comes in different **Size, Style** options.

## Questions & Answers

**Q: Can you control this TV with your voice?**
A: Yes, you can ask Google Assistant to find movies, stream apps, play music, and control the TV - all with your voice. Even get answers, control smart home devices, and more. Press the Google Assistant button on your remote to get started.

**Q: Can you wirelessly stream content from your phone to the TV?**
A: Yes, you can easily stream movies, shows, photos, and more to your TV from your Android device with Chromecast built-in or Apple device with AirPlay 2.

**Q: Does this TV work with Alexa?**
A: Yes, through an Alexa enabled device (sold separately), ask Alexa to change channels, adjust volume, and turn your TV on/off.

**Q: Can you video chat?**
A: Yes with the optional BRAVIA CAM (sold separately) – automatically optimizes picture and sound according to your room environment, and you can enjoy video chat on a bigger screen

**Q: Does this TV have enhanced audio?**
A: With Acoustic Surface Audio+, hear true immersive audio from the entire screen, perfectly matching sound to the action. Pair BRAVIA TV with compatible Sony soundbars for the ultimate cinema-like experience at home.

## Frequently Bought Together

- Sony 77 Inch OLED 4K Ultra HD TV BRAVIA 8 Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation® 5 (K-77XR80), 2024 Model
- Sony BRAVIA Theater Bar 8 Soundbar for TV Surround Sound Home Theater 11 Speaker Soundbar, 360 Spatial Sound Mapping, Dolby Atmos/DTS:X, Dolby Vision, HDMI 2.1 (HT-A8000)
- Sony Ultra-Slim TV Wall Mount Bracket for Select Sony BRAVIA TV's (SU-WL905)

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*Product available on Desertcart Netherlands*
*Store origin: NL*
*Last updated: 2026-10-14*