---
product_id: 62310817
title: "Measure What Matters: The Simple Idea that Drives 10x Growth"
price: "€ 33.94"
currency: EUR
in_stock: true
reviews_count: 13
url: https://www.desertcart.nl/products/62310817-measure-what-matters-the-simple-idea-that-drives-10x-growth
store_origin: NL
region: Netherlands
---

# Measure What Matters: The Simple Idea that Drives 10x Growth

**Price:** € 33.94
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Measure What Matters: The Simple Idea that Drives 10x Growth
- **How much does it cost?** € 33.94 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nl](https://www.desertcart.nl/products/62310817-measure-what-matters-the-simple-idea-that-drives-10x-growth)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Discover the revolutionary OKR system behind tech giants' success. This bestselling book provides a simple, effective framework to drive 10x growth in your business.

Review: I read it in one sitting and plan to re-read, dissect and map out my businesses Objectives and Key Results - This is the first time I have felt compelled to review one of the hundreds of books I have read. John Doerr philosophy of "Ideas are easy . Execution is Everything" is interwoven throughout this the book. This is a reassuring theme of other books and I remembered this idea being put forward in Sir Ronald Cohen's The Second Bounce Of The Ball: Turning Risk Into Opportunity . John Doerr's book is truly exceptional, detailing how he brought the concept of Objectives and Key Results to Google, something he used at both Intel and Sun. As with his philosophy, the execution of defining both Objectives and Key Results is the main focus and through the many case studies which he features in his book as to how the strategy has been successfully implemented in other well known and successful technology companies, this is clear in the Google OKR playbook section near the end of his book where he says Objectives and Key Results written poorly are a waste of time. This book will be of most use for those involved in technology startups, like myself because the examples given are directly applicable to familiar concepts like agile and continuous improvement and iteration however any business owner or manager, who truly wants to grow their business will find this book useful.
Review: A good book of examples why transparency is key in a business. - The book itself has very little to teach you but gives you a lot to think about.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | 5,265 in Books ( See Top 100 in Books ) 1 in Venture Capital 11 in E-Commerce (Books) 18 in Small Business |
| Customer reviews | 4.5 4.5 out of 5 stars (9,588) |
| Dimensions  | 15.3 x 2.5 x 23.4 cm |
| Edition  | 1st |
| ISBN-10  | 024134848X |
| ISBN-13  | 978-0241348482 |
| Item weight  | 393 g |
| Language  | English |
| Print length  | 320 pages |
| Publication date  | 26 April 2018 |
| Publisher  | Portfolio Penguin |

## Images

![Measure What Matters: The Simple Idea that Drives 10x Growth - Image 1](https://m.media-amazon.com/images/I/81qiqyy-XPL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ I read it in one sitting and plan to re-read, dissect and map out my businesses Objectives and Key Results
*by T***R on 18 May 2018*

This is the first time I have felt compelled to review one of the hundreds of books I have read. John Doerr philosophy of "Ideas are easy . Execution is Everything" is interwoven throughout this the book. This is a reassuring theme of other books and I remembered this idea being put forward in Sir Ronald Cohen's The Second Bounce Of The Ball: Turning Risk Into Opportunity . John Doerr's book is truly exceptional, detailing how he brought the concept of Objectives and Key Results to Google, something he used at both Intel and Sun. As with his philosophy, the execution of defining both Objectives and Key Results is the main focus and through the many case studies which he features in his book as to how the strategy has been successfully implemented in other well known and successful technology companies, this is clear in the Google OKR playbook section near the end of his book where he says Objectives and Key Results written poorly are a waste of time. This book will be of most use for those involved in technology startups, like myself because the examples given are directly applicable to familiar concepts like agile and continuous improvement and iteration however any business owner or manager, who truly wants to grow their business will find this book useful.

### ⭐⭐⭐⭐ A good book of examples why transparency is key in a business.
*by K***Y on 28 October 2019*

The book itself has very little to teach you but gives you a lot to think about.

### ⭐⭐⭐⭐⭐ A very effective and efficient goal setting method
*by K***R on 16 February 2020*

Imagine all the lessons you've been taught about goals; now imagine there is a system which combines all of them into two key tasks and a few routines; that is OKRs. What I love about this method is it is so clear, easy, measurable; no more mushy goals, no more gap between vision and implementation, no more soul-destroying long performance or ops reviews where things are discussed to death and still nobody knows what is going on; this cuts to the chase of what it is you want and how you think you'll get it, with a mixture of flexibility and accountability built in. Excellent. I think many traditionally structured companies would benefit from this learning.

## Frequently Bought Together

- Measure What Matters: The Simple Idea that Drives 10x Growth
- High Output Management
- The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

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*Product available on Desertcart Netherlands*
*Store origin: NL*
*Last updated: 2026-03-19*