---
product_id: 58683697
title: "L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 11.11, Venice"
brand: "l'oreal paris"
price: "€ 33.95"
currency: EUR
in_stock: true
reviews_count: 13
category: "L'oreal Paris"
url: https://www.desertcart.nl/products/58683697-loreal-paris-preference-hair-dye-long-lasting-luminous-permanent-hair
store_origin: NL
region: Netherlands
---

# Precious flower oil infusion 30-min quick application Fade-defying colour lock conditioner L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 11.11, Venice

**Brand:** l'oreal paris
**Price:** € 33.95
**Availability:** ✅ In Stock

## Summary

> ✨ Unlock your ultimate glow-up with L'Oreal Preference – because your hair deserves to shine as bright as you do!

## Quick Answers

- **What is this?** L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 11.11, Venice by l'oreal paris
- **How much does it cost?** € 33.95 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nl](https://www.desertcart.nl/products/58683697-loreal-paris-preference-hair-dye-long-lasting-luminous-permanent-hair)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Optimal Grey Coverage:** Permanent formula guarantees full grey coverage with intense, natural-looking results every time.
- • **Luminous, Long-Lasting Shine:** Translucent gel formula enriched with precious flower oils delivers radiant, multi-tonal colour that lasts up to 8 weeks.
- • **Nourishing Care with Every Use:** Includes a UV-filter enriched colour lock conditioner with Vitamin E derivative to protect and soften hair post-colour.
- • **Vibrant Cool Blonde Perfection:** Shade 11.11 Venice offers a pure, ultra-light cool crystal blonde with luminous cool reflects for a standout, fade-resistant finish.
- • **Effortless Professional Results:** Complete at-home kit with developer, colourant, conditioner, and gloves ensures salon-quality coverage and easy application in just 30 minutes.

## Overview

L'Oreal Paris Preference 11.11 Venice is a permanent hair dye kit designed for professional-quality, fade-defying colour at home. Featuring a translucent gel formula infused with precious flower oils and a nourishing colour lock conditioner enriched with UV filters and Vitamin E, it delivers luminous, multi-tonal cool blonde shades with optimal grey coverage. The easy 3-step application process takes just 30 minutes, leaving hair soft, vibrant, and protected for up to 8 weeks.

## Description

Product Description L'Oreal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with a UV filter and Vitamin E derivative to preserve the shine of your coloured hair for up to 8 weeks. Our Shine Oil is enriched with precious flower oils to intensify the natural tones of your hair colour. Infused with a sensorial fragrance for an improved experience at application. Be colour safe and always do your 48-hour patch test. Born in the 1970’s, Preference has over 50 years of creating at home hair colour proven to give you a fade defying- multi-tonal colour result. The iconic ‘You’re Worth It’ tagline was created for Preference 50 years ago and still to this day remains at the heart of the brand. Ingredients "1242510 - Colourant Gel: Oleic Acid, Aqua / Water, Cocamide MIPA, Octyldodecanol, Benzyl Alcohol, Alcohol Denat., Ethanolamine, Ammonium Hydroxide, Oleth-30, Hexadimethrine Chloride, 2, 4-Diaminophenoxyethanol HCL, Mea-Laureth Sulfate, m-Aminophenol, 4-Amino-2-Hydroxytoluene, Thioglycerin, Toluene-2, 5-Diamine, Ammonium Thiolactate, N, N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, Resorcinol, EDTA, Erythorbic Acid, Parfum / Fragrance (F.I.L. C234463/1), 1171216 - Developer Cream: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin (F.I.L. C202319/2), 1217043 A- Shine Protect Conditioner: Aqua / Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium PCA, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Geraniol, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance (F.I.L. C232981/1), 1200281 - Precious Oil: PPG-5-Ceteth-20, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Parfum / Fragrance, Cocos Nucifera Oil / Coconut Oil, Tocopherol, Camellia Oleifera Seed Oil (F.I.L. C234136/1)" P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions 1. Use gloves and pour the coloring bottle into the developer bottle and shake to stir evenly. 2. Apply the colour and leave for the recommended time. 3. Follow with conditioner and rinse. Safety Warning For external use only. Manufacturer Contact Information L'Oréal Paris, London, W6 8AZ See more

Review: Does what other hair dyes can’t seem to do. - I have tried numerous hair dyes now to try go ginger and none seem to work until I tried this one. My hair was like a dark blonde when I put this on but it still got my hair a very vibrant colour, looked quite similar to the colour on the box. It has lasted quite well too, it does need dying again so it is not as bright now as it was when I first dyed it. This hair dye is also very easy to use and you do not have to leave it on that long to get this beautiful colour, I am sure it was only about 30 minutes. The instructions were very easy to understand and the conditioner that came with it made my hair very soft. It also came exactly when it was supposed to come. To anyone who is like I was, desperate to go ginger, I could not recommend this product enough. It has not damaged my hair either which is good as my hair has been dyed alot so I didn’t want anything that would damage it. The price of it on here is quite good too as this hair dye is normally expensive anyway but I can see why, because it is absolutely amazing! My hair was not patchy either when I dyed it and I am far from a hairdresser so definitely not a professional when it comes to dying hair. Some hair dyes also have a horrible smell to them, I have smelt some very horrible hair dyes but this one actually has a beautiful smell to it. As I said, my hair does need dying again so it was a lot brighter than this.
Review: beautiful and recommended - Beautiful hair colour I love this hair colour its given me it's not as vibrant as the model displays on the box this would given a vibrant orange colour to bleached hair if you are a dark brown or a brunette your results that you desire may give a cowboy copper so consider this to avoid disappointment so if you have bleached hair and vibrant orange colour is what you are looking for, then this is the colour it comes a hair mask which is recommended for your hair especially after any hair colouring as this hair mask will help towards the colour from fading rinse hair colour with cold water as hot water causes hair colour to run and your hair colour will fade Note you will need to purchase two boxes if your hair length is longer than your shoulders as you will end up getting uneven results and patchy ness as one box will not be enough

## Features

- Permanent hair dye with optimal grey coverage, Complete hair colour treatment with colourant and developer gel, colour lock conditioner and disposable gloves
- Translucent gel formula with precious flower oils for a beautiful shade with luminous cool reflects, Intensifies the natural nuance of your hair colour, For an intense natural colour with permanent results
- Follow packet instructions, Patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse
- Creates lustrous fade-defying shades with light-reflecting colours for a pure blonde, Includes a nourishing colour lock conditioner
- Contents: 1x L'Oréal Paris Preference permanent hair colour in 11.11 Venice, Each box includes: 1x caring colourant crème, 1x developer crème, 1x conditioner, 1x pair of protective gloves

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0756HY2NL |
| ASIN  | B0756HY2NL |
| Best Sellers Rank | 474 in Beauty ( See Top 100 in Beauty ) 13 in Permanent Hair Colour |
| Brand | L'Oreal Paris |
| Customer Reviews | 4.5 4.5 out of 5 stars (6,082) |
| Customer reviews | 4.5 4.5 out of 5 stars (6,082) |
| Date First Available | 28 Aug. 2017 |
| Delivery information | We cannot deliver certain products outside mainland UK ( Details ). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout. |
| Format | Gel |
| Is discontinued by manufacturer  | No |
| Item model number  | 3600523017997 |
| Manufacturer  | L'Oréal |
| Manufacturer contact | L'Oréal Paris, London, W6 8AZ |
| Product Dimensions  | 9.4 x 6.5 x 17.2 cm; 200 g |
| Product Name | L'Oreal Preference Permanent Hair Dye, 11.11 Ultra-Light Cool Crystal Blonde |
| Units | 1.0 Count |
| Volume | 287 Millilitres |
| Weight | 0.3 g |

## Product Details

- **Brand:** L'Oreal Paris
- **Colour:** 11.11 ULTA-LIGHT COOL CRYSTAL BLONDE
- **Hair type:** All
- **Item form:** Gel
- **Material Type Free:** Allergy-free
- **Material feature:** Gel with flower oils
- **Number of items:** 1
- **Package information:** Bottle
- **Unit count:** 1.0 Count

## Images

![L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 11.11, Venice - Image 1](https://m.media-amazon.com/images/I/71v83Pj+miL.jpg)
![L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 11.11, Venice - Image 2](https://m.media-amazon.com/images/I/91wKnc9lu+L.jpg)
![L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 11.11, Venice - Image 3](https://m.media-amazon.com/images/I/81hAqRSzNyL.jpg)
![L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 11.11, Venice - Image 4](https://m.media-amazon.com/images/I/91LZ+AR3q-L.jpg)
![L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 11.11, Venice - Image 5](https://m.media-amazon.com/images/I/818WzhjH5dL.jpg)

## Available Options

This product comes in different **Color** options.

## Questions & Answers

**Q: I have light brown hair will it work?**
A: does this vivids range cover grey hair? it's not said anywhere

**Q: I have bleached by hairdresser hair with now dark brown roots a couple of inches showing will this cover roots without them being yellow/copper colour**
A: No you’ll end up with two different colours which will be very noticeable in daylight. To avoid that and use this particular brand you’ll need to start off with one colour throughout. All High Street boxed colourants cause this affect they don’t have the ability to blend

**Q: Do you use the conditioner once a week**
A: I usually wash my hair every 4 days of so and just put a bit of this conditioner on the ends

**Q: If I have brown hair, should I lighten it first or can I just use the ginger box dye straight away?**
A: You dont need to lighten it first. Mine is dark brown and the result was as on the box

## Customer Reviews

### ⭐⭐⭐⭐⭐ Does what other hair dyes can’t seem to do.
*by Z***S on 23 June 2023*

I have tried numerous hair dyes now to try go ginger and none seem to work until I tried this one. My hair was like a dark blonde when I put this on but it still got my hair a very vibrant colour, looked quite similar to the colour on the box. It has lasted quite well too, it does need dying again so it is not as bright now as it was when I first dyed it. This hair dye is also very easy to use and you do not have to leave it on that long to get this beautiful colour, I am sure it was only about 30 minutes. The instructions were very easy to understand and the conditioner that came with it made my hair very soft. It also came exactly when it was supposed to come. To anyone who is like I was, desperate to go ginger, I could not recommend this product enough. It has not damaged my hair either which is good as my hair has been dyed alot so I didn’t want anything that would damage it. The price of it on here is quite good too as this hair dye is normally expensive anyway but I can see why, because it is absolutely amazing! My hair was not patchy either when I dyed it and I am far from a hairdresser so definitely not a professional when it comes to dying hair. Some hair dyes also have a horrible smell to them, I have smelt some very horrible hair dyes but this one actually has a beautiful smell to it. As I said, my hair does need dying again so it was a lot brighter than this.

### ⭐⭐⭐⭐⭐ beautiful and recommended
*by L***Y on 10 December 2025*

Beautiful hair colour I love this hair colour its given me it's not as vibrant as the model displays on the box this would given a vibrant orange colour to bleached hair if you are a dark brown or a brunette your results that you desire may give a cowboy copper so consider this to avoid disappointment so if you have bleached hair and vibrant orange colour is what you are looking for, then this is the colour it comes a hair mask which is recommended for your hair especially after any hair colouring as this hair mask will help towards the colour from fading rinse hair colour with cold water as hot water causes hair colour to run and your hair colour will fade Note you will need to purchase two boxes if your hair length is longer than your shoulders as you will end up getting uneven results and patchy ness as one box will not be enough

### ⭐⭐⭐⭐⭐ So easy to use
*by Q***S on 16 January 2026*

Well what can I say it does what it says on the box and at a affordable price So easy to use too Love the way my hair shines afterwards and a nice smell I have trued many brands but this is the one I prefer I have had this brand before but what with a busy lifestyle I forgot to write a review before Ordered some more today after just opening and using my last box

## Frequently Bought Together

- L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 11.11, Venice
- L'Oréal Paris Préférence Le Blonding Acidic Toner, Post Bleach Treatment with no Ammonia, Long Lasting Anti-Brassiness, Platinum Ice 01
- L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, up to 9 Levels of Lift, Extreme Platinum

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*Product available on Desertcart Netherlands*
*Store origin: NL*
*Last updated: 2026-02-19*