Hidden WOMBAT: How Executives Innovate Without the Waste of Money, Brains, and Time

This book is one of the most well written out there on entrepreneurship for the medical device and medical technology industry! Despite their youthful appearances, Topher and Rush are wise beyond their years and offer advice that can help any leader or founder take it to the next level.This is a must read for anyone working in early stage medtech and also anyone involved in corporate innovation. Learning these lessons early can help save tons of time, money, and brainpower!!!

Great book with concise language and real world examples! Helpful read for new and established innovators.

FABULOUS insight into innovation. Succinct. Thorough. Well written. Great read. Highly recommend.

Numerous valuable lessons and great advice in a concise format.

Full disclosure, I know both authors and they are amazing people. This book is legit, and to learn what is just spoon fed to you on these pages would take YEARS of dedicated work with world class mentors, oh wait! That is exactly how it was learned by the authors! I love the communication style in this book and if people would just read this before pursuing anything they would be so much better off. Giving away this knowledge seems… insane, but putting into practice is where people show their grit. Great road map, a must read for anyone trying to develop new products, especially in the medtech arena!

As a newbie in the entrepreneurial and business space, I found this book very approachable. I found the examples easy to follow and understand. The writing style was also direct and even funny at times.

Excellent read, and learning a great deal!

As an engineer with little business experience, I loved this book. A lot of books on "how to be an entrepreneur" give you vague sentences like "you need to secure your market," but this book truly gives step-by-step instructions on how to come up with a product idea; not only that, but it describes how to whittle your ideas down to the very best. Pretty quick read too!