INO Face Moisturiser for Women & Men SPF +15, Tinted Moisturiser for Dry to Oily Skin, Cream Foundation for Mature Skin, Evens out skin tone, Anti Aging, Paraben-Free Ruby Gold, 50 ml

Don't get me wrong, this is a nice product - smells lovely, good moisturising boost, bit of a glow - but it is on the pricey side for this kind of product.I've worn it under make-up with no problems, and the slightly photochromic glow (not glittery) it gives you is great in the autumn/winter or if you have light skin which you want to tone up.

The media could not be loaded. Gorgeous skin illuminating cream! Smells divine and it’s like liquid gold, I love this, the ingredients including the fabulous marine collagen, they are high quality and super skin kind, it gives me an instant glow and a healthy look, in my video it’s the first thing I’ve put on my face for the day and I feel I look instantly refreshed, hydrated and my skin feels a lot smoother and more subtle after using, I think it’s well worth the money and overall with just a little needed for a whole face application I think this is good value for good quality.

I was able to try this cream for in exchange for an independent review and for that, I am very grateful.This is an ok cream. I haven't used a collagen cream before so didn't know what to expect. The product page certainly hypes it up with 'the world's first and only cosmetic brand containing pure marine collagen' and 'Double the bioactivity for your skin! INO's pure marine collagen provides twice the bioactivity compared to other sources.' But is that true? what does all that really mean? I really don't know. It feels like information is missing.The package, when opened, did smell divine. The box has been heavily scented in my opinion. On trying to remove the foil seal on the tube, it kept breaking so I was left with a thin film over the hole. I eventually removed it however, I feel that the hole is rather too big as the amount that comes out on squeezing it is too much and I have to be careful not to overdo it. The cream itself is not over-scented in my opinion as some people have commented, however it's a bit underwhelming and a bit reminiscent of talcum powder.The first thing I noticed (more on my hands rather than my face as per the photo) was the amount of shimmer it had. Rather a lot in my opinion and it made me question what the actual cause of this was. Is this shimmery ingredient actually the marine collagen or just another of the many ingredients? I feel there is a lack of transparency here. The product copy implies it gives you a natural glow 'helps the skin maintain its natural glow all day long.'There also seems to be inconsistency in some of the copy. Is it anti-inflammatory because of the grape seed oil or the rosemary leaf extract?In short, it's too early to tell whether there's been any increased hydration or elasticity in my skin. It certainly goes on nicely and I have no complaints but they make bold claims and I'd like to know more.The price at £29 for 50ml seems a little steep but if the bold claims produce true results then it will be worth it. I will continue to use this and edit the review should there be any changes.

It's a nice product but didn't survive the test of time and I didn't repurchase it.

My first impression of the product when it arrived was that the packaging was a little underwhelming as it didn't really have a premium feel to it.Anyway, unperturbed, as it's the actual product itself that matters not the packaging, I broke the tube's seal and squirted a bit out into my palm, and I was immediately hit by the lovely fragrance. Things started looking up at this point. The moisturizer is white with a nice creamy consistency. As I began to apply it to my face, I could immediately feel that this is in fact a premium moisturizer. It absorbed really well into my skin and after I finished applying I could see and feel a noticeable difference. My skin felt really moisturized, with a lovely glow to it. In fact, when my daughter called around to visit, she asked me if I was wearing make up (I wasn't).I've used this product every morning for the past few days and I absolutely love it. My skin looks and feels amazing. I've tried to take before and after photos but I can't really pick up the difference on my phone camera. Suffice to say, I'm extremely happy with this moisturizer. I'm delighted with how it makes my skin look and feel. The SPF 15+ protection against UVA/UVB rays is an added bonus. 5 Stars!

I've so far been very impressed with this moisturiser. When it first arrived, I didn't think much of the packaging but once I squeeze some of the product out, I instantly liked it. It smells lovely and has a lovely soft feel to it. Once applied to the face is leaves a slight glow and makes your skin feel smooth and soft.After using it for a week or two I did start to notice a slight difference in my skin which is clearly where the collegen comes into it.The price is quite high at nearly £30 which is not something I would normally pay for a facial moisturiser especially as there are others are the market, just as nice but not quite as pricey.

It's OK. Not dreadful, but I'm finding other products twice the size giving me the same look a and feel.It's thick and easy to rub into your skin. If your were to use it twice a day I feel you would run out of the cream quickly.It dose feel nice, so if this is what you are looking for you will love it, I just want more for the price.3***