Name: Marketing 6.0: The Future Is Immersive
SKU: 552293351
Price: 65.40 EUR
Availability: InStock
Rating: 3.8333333333333335 (6 reviews)

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€ 65.40

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Description

🚀 Dive into Marketing 6.0 — where immersive tech meets timeless strategy!

ENGAGE GEN Z ALPHA - Leverage cutting-edge tech trends shaping the buying behaviors of tomorrow’s consumers.
MASTER METAMARKETING - Navigate the convergence of physical and digital worlds to create immersive customer experiences.
OMNICHANNEL EXCELLENCE - Seamlessly blend traditional and digital channels for maximum customer engagement and loyalty.
FUTURE PROOF YOUR STRATEGY - Unlock the next-gen marketing blueprint with insights from Philip Kotler, the guru behind the Four P’s.
SUSTAINABILITY MEETS INNOVATION - Integrate eco-conscious themes with tech-driven marketing to resonate with modern values.

Marketing 6.0: The Future Is Immersive, authored by Philip Kotler and published by Wiley in 2024, is a hardcover guide that redefines marketing by integrating technological evolution with shifting consumer behaviors. It explores metamarketing, focusing on immersive experiences across physical and digital spaces, targeting emerging generations and emphasizing sustainability and omnichannel engagement.

Reviews

A**Y

نسخة مقلدة غير أصلية

للأسف الكتاب مطبوع أبيض وأسود غير أصلي

30.09.2024

P**L

Good investment

Good book. Recommend for people who want to learn more about marketing. There is a bit of basic knowledge and som advance information.

25.11.2025

E**E

Great product

Great product and arrived quickly. Having textbooks available for next day delivery is a lifesaver!

27.05.2026

M**G

OK but...

...Ok But less of the modern and next level of reaching customers with the offer of the future...

26.11.2024

J**N

Pretty basic stuff

Kotler is still THE name in marketing. His books were already the marketing bibles when I was studying for my MBA in 2005. My expectations were naturally high when I purchased this book. However, I was a bit disappointed by the content of this latest edition which is rather basic. The book doesn't have 400+ pages either like many of his previous works but just short of 250. I assume that Prof. Kotler does not really write much of his latest books himself anymore and the gentlemen he collaborated with on this one do not seem to have an academic background. It's a pretty basic book for old-school practitioners who have never heard of virtual realities augmented realities or Web3.

7.06.2024

E**E

Ottimo MKT update per stare al passo

Davvero un libro eccezionale super comprensibile e con una lettura ed un overview completa per allinearsi con i nuovi marketing trends.

10.10.2025

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€ 65.40

Duties & taxes included

In stock

Sold byAmazon NetherlandsDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Netherlands.

Secure transaction

ProDesertcart PRO

Fast, free shipping, member pricing & priority support.

Join PRO →

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Best Sellers Rank	#47,070 in Books ( See Top 100 in Books ) #155 in International Business & Investing #229 in Marketing #697 in Economics
Customer Reviews	4.6 out of 5 stars 95 Reviews

Marketing 6.0: The Future Is Immersive

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