10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

This book would be ten times easier to read if it were twice as short.

Ce bouquin, comme les 2 précédents coécrits par Dan et Ben sont bluffants ! Après "the gap and the gain" et "who not how", on vole de découvertes et ah-ha moments ! Ils sont vraiment fortiches ces deux-là pour te retourner le cerveau avec des concepts qui te font imaginer le futur comme si tu avais volé une paire de bottes de 7 lieues ! Quelle puissance ! À lire absolument même si vous n'avez pas d'entreprise. Spoiler : Le 10X n'est pas une question d'argent...

A powerful concept, For 2x ask How? and for 10X ask Who do I know? The fastest approach in 10X the impact, is upgrading the power of the Who's in all dimensions. Who are the top 1% customers driving the next level of growth and profit? Who are the top 1% business partners increasing the performance and the results? Who are the hand full of employees who will make a massive difference to the process quality? I gifted this book to a potential clients and once we started the coaching, he made a big mindset shift. His new top 1% clients are bringing in 10X the revenue per contract than his average previous clients. Totally changing his business approach from wide market, to boutique expert!

Muy buenas estrategias

Un gran libro. Te enseña a pensar en grande y a tomarte la vida de otra manera. A mi personalmente me ha parecido una revolución su manera de plantear las cosas. En una palabra: gran libro, totalmente recomendable.

Dan Sullivan and Dr. Benjamin Hardy’s 10x Is Easier Than 2x is a game-changer for anyone looking to achieve exponential growth in their business and personal life. Unlike traditional productivity books that focus on doing more, this book flips the script and shows how focusing on the right things can make extraordinary results feel not only attainable but inevitable. The concept of thinking 10x rather than 2x is more than just a mindset shift—it’s a complete overhaul of how we approach decision-making, priorities, and energy. Hardy illustrates these ideas with practical examples and actionable steps, weaving in psychological insights and real-world stories that resonate deeply. One of the most valuable takeaways is how narrowing your focus and eliminating distractions actually amplifies your impact. The advice is both counterintuitive and liberating: You don’t need to hustle harder; you need to align your efforts with what truly matters. Whether you’re an entrepreneur, a leader, or someone striving for big goals, this book will push you to rethink your limits and challenge your old ways of thinking. It’s a thought-provoking, empowering read that I’ll return to again and again. Highly recommended for anyone ready to level up their life by working smarter—not harder. It's a classic in the making.