Advanced Google AdWords

Don't be put of by the use of the word "Advanced" in the title - it actually serves very well as an introduction to using AdWords but with the scope to learn more about how to take your campaigns to the next level. I cannot fault the content for giving you great ideas and tactics for successful campagins, other than to say I sometimes find the order of the chapters to be a little illogical if you're reading it cover to cover. That said, it's the type of book that you can dip in and out of so it would be unfair of me to rate it down as a result. Overall, if you're a relative beginner (but perhaps will a basic understanding of PPC principles) then this is a book that's well worth buying.

I've struggled with Adwords for some time vs using organic content. The reason? Adwords is a complex tool and costs will escalate and produce poor results if you are not familiar with the best workflows. Brad's book is excellent, really well written and follows a logical progression right through to the more complicated (but important elements) toward the end. If you have a base knowledge of Adwords, i.e. you understand the value and have an account but you have had no success then there is no better place to progress. This book will put you on the right track. Clearly your business needs to be offering something of value but all things being equal, you will have the best possible chance by reading Advanced Adwords.

The first impression wasn't good, the paper quality is very poor and flicking through the Adwords interface has changed a lot since the book was written. However, by the end of the second chapter, I'd already received my money's worth. It's very well written and covers an enormous amount. For some of the features, I had to work out how to get the same result with the newer interface that Google provides, but it didn't detract from the information actually being given. I can recommend this to anyone who wants a deep dive into Adwords. Although the title is 'Advanced', it deals with the subject from beginner to advanced user. Can we have a 4th edition updated to Adwords 2019 UI anytime soon, please?

This is the best book on AdWords currently on the market. I work as a digital marketer and reference this book all the time. It helps me to structure my campaigns. I always have a flick through before testing.

A good book on adwords help me a lot and explains how adwords and cpc works. Some people are charging hundreds for online video tutorials. All you need to do is read a book!

Why to pay 1000s of pounds for someone to manage your Google Ads when you can do it for yourself? This book is all you need to really understand how this works and how to make it works.

good book, lots of ideas to try

I've not had that much experience with PPC / Adwords on the whole having only really worked with paid promotion via Social Media and a single Adwords campaign in the past. I'd watched a number of tutorials about the subject and had built a base knowledge of the subject matter prior to buying this book. Overall this book has helped me with my understanding and practical application of Paid Advertising campaigns. Despite the title stating it's for advanced users, it's actually very approachable for anyone with no PPC experience at all. It's well written and is easy to digest due to the layout and chapters. I can definitely recommend this book to those looking to develop a greater understanding of Adwords.