---
product_id: 525165058
title: "LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in"
brand: "lg"
price: "€ 477.34"
currency: EUR
in_stock: false
reviews_count: 6
url: https://www.desertcart.nl/products/525165058-lg-b3-series-77-inch-class-oled-smart-tv-oled77b3pua
store_origin: NL
region: Netherlands
---

# 120Hz native refresh rate 8.3M self-lit OLED pixels α7 AI Processor Gen6 LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in

**Brand:** lg
**Price:** € 477.34
**Availability:** ❌ Out of Stock

## Summary

> 🖥️ Elevate your living room to a cinematic and gaming powerhouse — don’t just watch, experience!

## Quick Answers

- **What is this?** LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in by lg
- **How much does it cost?** € 477.34 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.nl](https://www.desertcart.nl/products/525165058-lg-b3-series-77-inch-class-oled-smart-tv-oled77b3pua)

## Best For

- lg enthusiasts

## Why This Product

- Trusted lg brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Game-Changer Ready:** 0.1ms response, HDMI 2.1, NVIDIA G-Sync & AMD FreeSync Premium put you in control of every win.
- • **Ultra-Smooth Motion:** Native 120Hz refresh rate ensures fluid visuals whether you're gaming, watching sports, or streaming movies.
- • **Next-Gen Smart Streaming:** webOS 23 with Quick Cards and 300+ free LG Channels means less searching, more bingeing.
- • **AI-Powered Picture & Sound:** α7 AI Processor Gen6 intelligently enhances every scene for stunning clarity and immersive audio.
- • **Perfect Blacks & Vivid Colors:** Self-lit OLED pixels deliver unmatched contrast and color depth for a cinematic experience.

## Overview

The LG B3 Series 77-Inch OLED Smart TV features over 8.3 million self-lit pixels for perfect blacks and vibrant colors, a native 120Hz refresh rate for smooth motion, and the α7 AI Processor Gen6 for intelligent picture and sound optimization. Equipped with webOS 23, it offers seamless streaming with access to 300+ free channels and smart app organization. Dolby Vision and Dolby Atmos deliver immersive audiovisuals, while advanced gaming features like 0.1ms response time, HDMI 2.1 inputs, NVIDIA G-Sync, and AMD FreeSync Premium ensure top-tier gameplay performance.

## Description

The unmatched beauty of self-lit OLED pixels in the LG OLED B3 is more than meets the eye. You'll be able to keep pace with the action with a native 120Hz refresh rate for smoother movement whether you're gaming or watching sports. Entertainment extras like Dolby Vision,* Dolby Atmos* and FILMMAKER MODE give you the big-picture experience straight from your couch. Enjoy outstanding picture powered by the a7 AI Processor Gen6, which uses AI to detect what you're watching and automatically improves the picture and sound quality of whatever you're watching. And you'll experience less searching and more streaming, thanks to the next generation of AI technology from LG webOS 23. With Quick Cards, group your favorite apps into categories and even have instant access to over 300 free channels with LG Channels.** All LG OLED TVs have NVIDIA G-Sync, AMD FreeSync Premium and VRR to further improve gaming quality. And four HDMI 2.1 inputs allow you to plug in all the devices you need for the win. Whether you game on consoles or on the cloud,*** the LG Game Dashboard and Game Optimizer put all the control at your fingertips. *Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories. **Internet connection and subscriptions to streaming services are required; number of LG Channels subject to change. ***Subscription and compatible gaming controller are required.

## Features

- SELF-LIT OLED 4K: LG OLED has over 8.3 million self-lit pixels that turn on and off individually for perfect black and incredible colors, with contrast you can't get from anywhere else but OLED. Take in the action with a native 120Hz refresh rate for smooth, lifelike movement whether you love sports, movies, games or all of the above.
- a7 AI PROCESSOR Gen6: Enjoy outstanding picture powered by the α7 AI Processor Gen6, which uses AI to detect what you're watching and automatically improves the picture and sound quality. Experience everything from movies to sports in vibrant color and incredible depth for an immersive viewing experience.
- webOS 23 & LG CHANNELS: Less searching, more streaming, thanks to the next generation of AI technology. Enjoy your favorite content including fitness, sports, entertainment and more. With Quick Cards, group your favorite apps into categories and use the Magic Remote to easily find what you're looking for. Get instant access to over 300 free channels with LG Channels.*
- DOLBY VISION + HOME THEATER: Experience the magic of the big screen right from your couch. Every LG OLED comes loaded with Dolby Vision for extraordinary color, contrast and brightness, plus Dolby Atmos* for wrap-around sound. Land in the center of the action with LG's FILMMAKER MODE, allowing you to see films just as the director intended.
- ULTIMATE GAMEPLAY: Packed with gaming features, the LG OLED B3 comes with everything you need to win. Experience crisp, smooth imagery from a 0.1ms response time and native 120Hz refresh rate. All LG OLED TVs have NVIDIA G-Sync, AMD FreeSync Premium and VRR to further improve gaming quality. Four HDMI 2.1 inputs allow you to plug in all the devices you need. Whether you game on consoles or on the cloud,* the LG Game Dashboard and Game Optimizer put all the control at your fingertips.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Brand Name | LG |
| Item Weight | 87.8 pounds |
| Product Dimensions | 10.6 x 67.8 x 41.1 inches |
| Item model number | OLED77B3PUA |
| Color Name | Black |
| Special Features | AI Picture, AI Upscaling, Dimming Technology, Dolby Vision, Dynamic Tone Mapping, FILMMAKER MODE, HDR (High Dynamic Range), Picture Processor |
| Speaker Type | Built-In |
| Standing screen display size | 77 Inches |
| Aspect Ratio | 16:9 |
| Voltage | 120 Volts |

## Product Details

- **Screen Size:** 77 Inches
- **Brand:** LG
- **Display Technology:** OLED
- **Resolution:** 4K
- **Refresh Rate:** 120
- **Special Feature:** AI Picture, AI Upscaling, Dimming Technology, Dolby Vision, Dynamic Tone Mapping, FILMMAKER MODE, HDR (High Dynamic Range), Picture Processor
- **Included Components:** Magic Remote, Power Cable, Quick Start Guide, Remote Control Battery (AA x 2EA)
- **Connectivity Technology:** Bluetooth, Ethernet, HDMI, USB, Wi-Fi
- **Aspect Ratio:** 16:9
- **Product Dimensions:** 10.6"D x 67.8"W x 41.1"H

## Images

![LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in - Image 1](https://m.media-amazon.com/images/I/71eI6u3H-5L.jpg)
![LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in - Image 2](https://m.media-amazon.com/images/I/61f8PJ0oW+L.jpg)
![LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in - Image 3](https://m.media-amazon.com/images/I/71VqoonHbkL.jpg)
![LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in - Image 4](https://m.media-amazon.com/images/I/819flMk9FtL.jpg)
![LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in - Image 5](https://m.media-amazon.com/images/I/615x1ygquEL.jpg)

## Available Options

This product comes in different **Size, Style** options.

## Questions & Answers

**Q: What is the length of the tv stand?**
A: The stand base for the LG 77 Inch Class B3 series OLED 4K UHD Smart webOS 23 w/ ThinQ AI TV, Model # OLED77B3PUA has a width of 29.5" and a depth of 10.6"...^Ivan

**Q: Does this TV not have Bluetooth?**
A: All of our LG OLED TVs, including this LG 77 Inch Class B3 series OLED 4K UHD Smart webOS 23 w/ ThinQ AI TV, Model # OLED77B3PUA have Bluetooth® Support (Bluetooth ver. 5.0)...^Ivan

**Q: Does it have a build in microphone?**
A: The LG 77 Inch Class B3 series OLED 4K UHD Smart webOS 23 w/ ThinQ AI TV, Model # OLED77B3PUA does not have a built-in microphone...^Ivan

**Q: What's the difference between the B2 and the B3?**
A: As indicated in their titles, the LG B3 Series 65-Inch Class OLED Smart TV OLED65B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in is a 2023 model and the LG 65 Inch Class B2 OLED 4K UHD Smart webOS 22 w/ ThinQ AI TV, Model # OLED65B2PUA is a 2022 model. The OLED65B3PUA runs on the latest 2023 LG webOS 23 TV Platform and the OLED65B2PUA runs on last years webOS 22 TV Platform. The OLED65B3PUA employs LG's α7 AI Processor Gen 6 and the OLED65B2PUA employs LG's α7 Gen 5 AI Processor 4K...^Ivan

## Customer Reviews

### ⭐⭐⭐⭐⭐ It’s a LG - What More Needs To Be Said?
*by M***. on April 27, 2025*

Love, love, love, love this TV! When I saw the picture I physically stopped moving & stared in awe. Well done LG! Very, very well done. I can’t wait to dive into it & try out all the bells & whistles. I can actually pair a keyboard & mouse to it & go online. Sound is great. Only downside - for me - is I wish the remote had a lit keyboard. Very easy to set up, especially when all I had to do is watch my son do it lol. Adjustable color, brightness, etc. Different sound modes. This is a truly VERY well made piece of electronic equipment. TV viewing has never been this good!

### ⭐⭐⭐⭐⭐ LG B3 Series 65-in OLED
*by L***  on May 15, 2025*

Amazing TV! LG offers better OLED TVs in its line up (C-class, G-class, and M-class), but this one is amazing for the price point! Excellent for PS5 and Xbox Series X gaming. The colors are bright & sharp. The dark/black colors are incredible and make watching movies like The Dark Knight or Interstellar a whole new experience.

### ⭐⭐⭐⭐⭐ Very vivid image good sound
*by J***R on June 10, 2025*

Clear sharp image good value

## Frequently Bought Together

- LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in, Black
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*Product available on Desertcart Netherlands*
*Store origin: NL*
*Last updated: 2026-02-23*