---
product_id: 51890510
title: "Rimmel London Wake Me Up Foundation, True Ivory, 30 ml"
brand: "rimmel"
price: "€ 1.94"
currency: EUR
in_stock: true
reviews_count: 8
url: https://www.desertcart.nl/products/51890510-rimmel-london-wake-me-up-foundation-true-ivory-30-ml
store_origin: NL
region: Netherlands
---

# Blurs fine lines & wrinkles Instant hydration boost SPF 20 sun protection Rimmel London Wake Me Up Foundation, True Ivory, 30 ml

**Brand:** rimmel
**Price:** € 1.94
**Availability:** ✅ In Stock

## Summary

> ✨ Glow like you mean it — Wake up your skin, own your day! ☀️

## Quick Answers

- **What is this?** Rimmel London Wake Me Up Foundation, True Ivory, 30 ml by rimmel
- **How much does it cost?** € 1.94 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nl](https://www.desertcart.nl/products/51890510-rimmel-london-wake-me-up-foundation-true-ivory-30-ml)

## Best For

- rimmel enthusiasts

## Why This Product

- Trusted rimmel brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Hydration Hero:** Instant moisture infusion keeps dry skin comfortable and glowing from morning to night.
- • **Flawless Finish:** Smoothly blurs fine lines and wrinkles, delivering a youthful, airbrushed complexion.
- • **Radiance Reboot:** Anti-fatigue formula revives tired skin for a fresh, energized look all day.
- • **Sun-Smart Shield:** Built-in SPF 20 protects your skin from harmful UV rays while you conquer your day.
- • **Effortless Elegance:** Easy-to-use pump dispenser ensures precise, mess-free application every time.

## Overview

Rimmel London Wake Me Up Foundation in True Ivory is a 30 ml liquid foundation designed for dry skin. Featuring an anti-fatigue formula with SPF 20, it instantly hydrates and brightens skin while blurring fine lines and wrinkles. The convenient pump dispenser offers easy, precise application for a radiant, youthful finish that keeps you looking fresh and protected all day.

## Description

Product Description               Want the London look? Major Matt? the only one matte Lipstick combines the best of high-impact, non-drying matte lip colour with lush moisture, all-day comfort and staying power- all-in-one. Never compromise. Take the stage from the only one matte range by Rimmel London dresses your pout in a party-ready, deep blue that will light up the night (and last 'til the break of dawn). The slim stick format and slanted bullet ensure effortless application for an even, long-wearing matte finish. Slip the only one matte Lipstick from Rimmel London into your makeup bag: This one of a kind, multi-tasking lip colour is the only one you'll need, the Only 1 that will never let you dow? Choose Take the Stage for a deep blue lip colour look. And don't forget your best friend, your sister, your mum- they'll want to join the matte lipstick revolution, too. Rimmel London is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving. Rimmel is not perfection or intimidating, it is like London: Young, urban, eclectic, edgy. It is expression with no rules, it is real, it is accessible. Live the London look.                  Directions               Pump a small amount onto a clean finger or makeup sponge. Blend onto skin in circular motions until fully absorbed.

## Features

- Anti-fatigue liquid foundation
- SPF 20
- Instant skin moisture and radiance
- Blurs fine lines and wrinkles
- Easy-to-use plastic pump dispenser

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Manufacturer | Coty |
| Package dimensions | 14.5 x 4.4 x 3.4 centimetres |
| Package Weight | 0.12 Kilograms |
| Item dimensions L x W x H | 30 x 30 x 128 millimetres |
| Item weight | 0.13 Pounds |
| Brand | Rimmel |
| Colour | 103 True Ivory |
| Format | Liquid |
| Volume | 30 Millilitres |
| Skin type | Dry |
| Special features | moisturising |
| Sun protection | 20 Sun Protection Factor (SPF) |
| Target audience | women |
| Item model number | 34788304103 |
| Product Dimensions | 3 x 3 x 12.8 cm; 58.97 g |
| ASIN | B009WONCIM |

## Product Details

- **Item form:** Liquid
- **Colour:** 103 True Ivory
- **Skin type:** Dry
- **Recommended uses for product:** Up
- **Package information:** Bag
- **Brand:** Rimmel
- **Product benefits:** Moisturizing
- **Skin tone:** middle
- **Sun protection:** 20 Sun Protection Factor (SPF)
- **Age range (description):** Adult

## Images

![Rimmel London Wake Me Up Foundation, True Ivory, 30 ml - Image 1](https://m.media-amazon.com/images/I/71m9YNI1QjL.jpg)
![Rimmel London Wake Me Up Foundation, True Ivory, 30 ml - Image 2](https://m.media-amazon.com/images/I/71z31qGMgmL.jpg)
![Rimmel London Wake Me Up Foundation, True Ivory, 30 ml - Image 3](https://m.media-amazon.com/images/I/61q9i5MeLCL.jpg)
![Rimmel London Wake Me Up Foundation, True Ivory, 30 ml - Image 4](https://m.media-amazon.com/images/I/813FrVe9NkL.jpg)

## Available Options

This product comes in different **Colour Name** options.

## Questions & Answers

**Q: Hi there, does anybody know which is the darker shade out of Ivory or True Ivory? - what is the difference? Thank you**
A: Hi, Laura,in Rimmel London,Any Foundation with ''true'' before the name of your usual colour'',is a SHADE ''Darker"( ideal to add warmth,in Summer)but winter/spring,''Stick with your usual tone/colour'',as ''true IVORY'' ,MAY look be a little too 'mask' like and take certainly 'more' blending than your usual ''IVORY''Also if you are a Rimmel foundation fan,the ''Pressed Powder'',is a MUST.It not only 'SET'S' your foundation,but has light reflectors in,of which 'if' used correctly you can 'Contour and enhance you natural beauty,without the old fashioned 'look' ,putting people off from adding to their routine,because of previous older type of powder,that DID leave your skin with that''Powdery,cakey look'' but  nowadays IS ,very incorrect,because of the light diffusing/reflecting particles,that USED to be saved for the higher end,more expensive Products,but 'NOW' ,is STANDARD,with Rimmel to create that 'Special ''RIMMEL LONDON'' look.Hope that helps.

**Q: hi why is this item showing free super saver delivery but there is no option to choose?**
A: Good Afternoon,Thank you for your email. I am terribly sorry but super saver delivery only applies to products sold by Amazon we are sellers on Amazon and therefore have to charge a set delivery price. I hope this helps and please let me know if you have any further enquiries.Kind RegardsAmy

**Q: Bottle of Soft beige £17,95????😳 Is this correct?**
A: Probably low stock atm

**Q: Which one would you say is the safest colour to buy if I'm unsure?  I don't know much about make up but I have school summer ball coming up.**
A: You could always go into a shop where they allow you to test the product . Ask the sales lady to help you.  I personally have bought one closest to my  skin colouring. Then if too dark or light get the next shade up or down depending on what the first purchase showed.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Really does 'wake up' my complexion... Love it :-) xx
*by A***T on 18 April 2016*

I've been using this foundation for about a year now and absolutely love it.I have spent loads of money on expensive foundations over the years & have to say that this 'budget' range looks far better on my skin than ones costing 4 times as much.It's great for daytime wear as it provides light coverage & really does make my skin look refreshed & brighter.It applies smoothly, using finger tips or a brush & blends in easily around the neck & hairline.I'm in my mid 40's and have a few lines & wrinkles appearing, I don't have any problems with this foundation sinking into my lines at all.I also use the wake me up concealer for under eye area & it's great for hiding dark circles and disguising tired eyes!!This foundation is also easy to remove using any cleanser or wipes & doesn't leave any residue.Very happy with this product & believe it to be excellent quality for the price.

### ⭐⭐⭐⭐⭐ cheap, great coverage and it stays on
*by J***R on 21 July 2015*

Great product! I have dry skin and tend to sweat whilst working it has a hydrated look that stays on! Coverage is good with a natural look but if u just apply the amount u prefere I use about 2 squirts a tad more on a night out. Forever being told I have great skin. The only problem I have with it is that it has more of a peach/pink look and can sometimes look Orange colour against my skin putting it on but once it's on and I've blended with bronzer it's fine just go for the lighter colour if ur unsure between two. I've used this for about 3 years with the odd change but I always come back to this as it's alot cheaper and nicer than most!

### ⭐⭐⭐⭐⭐ Excellent foundation
*by W***Y on 19 December 2017*

Have been using this foundation now for more than a year. Used to buy expensive foundation costing 30 to 40 pounds. Was never really happy with them. Came across this foundation at my local Pharmacy and gave it a try. What a great foundation this is. Has a nourishing feel to it and a slight shimmer which somehow make the lines in your face less noticeable. Maybe not the foundation for women up till about 40 because it is quite "rich" and not suitable for a greasy skin. But it makes my skin look healthy, glowing and less lined with fine lines. Somebody gave a revue that the shimmer looked tacky and cheap looking, dont know on what type of skin they used this on, but this is definitely not cheap or tacky looking. This is not a miracle foundation, but to me it comes very close to it. The price on Amazon is amazing, about 30% off the price in the shops, so I bought 4 that will last me a whole year.

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.nl/products/51890510-rimmel-london-wake-me-up-foundation-true-ivory-30-ml](https://www.desertcart.nl/products/51890510-rimmel-london-wake-me-up-foundation-true-ivory-30-ml)

---

*Product available on Desertcart Netherlands*
*Store origin: NL*
*Last updated: 2026-01-26*