---
product_id: 51328934
title: "L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 9.13, Baikal"
brand: "l'oreal paris"
price: "€ 3.90"
currency: EUR
in_stock: false
reviews_count: 8
url: https://www.desertcart.nl/products/51328934-loreal-paris-preference-hair-dye-long-lasting-luminous-permanent-hair
store_origin: NL
region: Netherlands
---

# Precious flower oils infused Permanent, fade-defying colour Nourishing colour lock conditioner L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 9.13, Baikal

**Brand:** l'oreal paris
**Price:** € 3.90
**Availability:** ❌ Out of Stock

## Summary

> ✨ Glow like you mean it with Baikal Blonde brilliance!

## Quick Answers

- **What is this?** L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 9.13, Baikal by l'oreal paris
- **How much does it cost?** € 3.90 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.nl](https://www.desertcart.nl/products/51328934-loreal-paris-preference-hair-dye-long-lasting-luminous-permanent-hair)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Long-Lasting Vibrancy:** Fade-defying shades lock in intense natural colour that lasts wash after wash.
- • **Effortless Application:** Easy 3-step process ensures professional results without the salon price tag.
- • **Unmatched Grey Coverage:** Say goodbye to greys with 100% optimal coverage for a flawless finish.
- • **Complete Colour Care Kit:** Includes colourant, developer, conditioner, and gloves for a salon-quality experience at home.
- • **Luminous Blonde Brilliance:** Translucent gel formula enriched with precious flower oils delivers radiant, multi-dimensional blonde tones.

## Overview

L'Oreal Paris Preference Hair Dye in shade 9.13 Baikal offers permanent, luminous blonde colour with optimal grey coverage. Its unique translucent gel formula infused with precious flower oils intensifies natural tones while the included colour lock conditioner nourishes and protects hair. The complete kit ensures easy, professional-grade application and long-lasting, fade-resistant results.

## Description

Product Description               L'Oreal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with a UV filter and Vitamin E derivative to preserve the shine of your coloured hair for up to 8 weeks. Our Shine Oil is enriched with precious flower oils to intensify the natural tones of your hair colour. Infused with a sensorial fragrance for an improved experience at application. Be colour safe and always do your 48-hour patch test. Born in the 1970’s, Preference has over 50 years of creating at home hair colour proven to give you a fade defying- multi-tonal colour result. The iconic ‘You’re Worth It’ tagline was created for Preference 50 years ago and still to this day remains at the heart of the brand.                  Directions               1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse.

## Features

- Permanent hair dye with optimal grey coverage, Complete hair colour treatment with colourant and developer gel, colour lock conditioner and disposable gloves.
- Translucent gel formula with precious flower oils for a blonde shade with luminous reflects, Intensifies the natural tones of your hair colour, For an intense natural colour with permanent results.
- Follow packet instructions, Patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse.
- Creates lustrous fade-defying shades with light-reflecting colours for a pure blonde, Includes a nourishing colour lock conditioner.
- Contents: 1x L'Oréal Paris Preference permanent hair colour in 9.13 Baikal, Each box includes: 1x caring colourant crème, 1x developer crème, 1x conditioner, 1x pair of protective gloves.
- Note : Packaging May Vary

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Manufacturer | L'Oréal |
| Package dimensions | 17 x 9.5 x 6.4 centimetres |
| Package Weight | 0.24 Kilograms |
| Item dimensions L x W x H | 9.6 x 4.2 x 22.5 centimetres |
| Brand | L'Oreal Paris |
| Colour | BAIKAL 9.13 |
| Format | Cream |
| Speciality | Natural |
| Item model number | 966820 |
| Product Dimensions | 9.6 x 4.2 x 22.5 cm; 240 g |
| ASIN | B001RYQLRE |

## Product Details

- **Colour:** BAIKAL 9.13
- **Package information:** Box
- **Product benefits:** Long-lasting color, shine preservation, and natural tone intensification
- **Brand:** L'Oreal Paris
- **Item form:** Cream
- **Hair type:** All
- **Number of items:** 1
- **Unit count:** 3 Count
- **Material feature:** Natural
- **Material Type Free:** Ammonia Free, Peroxide Free

## Images

![L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 9.13, Baikal - Image 1](https://m.media-amazon.com/images/I/71+CoHah-5L.jpg)
![L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 9.13, Baikal - Image 2](https://m.media-amazon.com/images/I/91zqiYxPUZL.jpg)
![L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 9.13, Baikal - Image 3](https://m.media-amazon.com/images/I/81ZFUjag59L.jpg)
![L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 9.13, Baikal - Image 4](https://m.media-amazon.com/images/I/91PJbn9QkkL.jpg)
![L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 9.13, Baikal - Image 5](https://m.media-amazon.com/images/I/917zpUabFrL.jpg)

## Available Options

This product comes in different **Size Name** options.

## Questions & Answers

**Q: How long does this hair colour last?**
A: Preference is a permanent hair dye with up to 8 weeks of fade-defying colour and shine.

**Q: Can I use this to cover my grey roots?**
A: Preference provides up to 100% grey coverage. If you hesitate between two shades, choose the lightest between the two. If you have a lot of grey hair, this shade will cover perfectly

**Q: How do I choose the right shade?**
A: We suggest you 1) use the full shade matrix above to pick your base colour by deciding how light or dark you prefer 2) pick your reflect by choosing a neutral, cool or warm tone in your colour; avoid going more than 2 levels above your base colour.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Bergen/Blaikal v Ash Blondes
*by C***H on 20 August 2025*

Have used this colour for years, when it was called Bergen, got many compliments even from hairdressers! But somehow since it has changed it's name I am sure the contents have changed, the colour doesn't last anywhere as long as it used to, despite all the little additions to the box, i.e. oil. It is a far better colour than any ash blonde from this make, as have tried a lot, one ash blonde certainly lived up to it's name - it looked like I had put my head up the chimney, soot blonde would have been more accurate!! I have tried other colours in the blonde range, but am having to go back to Bergen/Blaikal as can't find any other suitable colours and can't afford riduculous prices for colouring at hairdressers!!!

### ⭐⭐⭐⭐⭐ Absolutely Amazing, Highly recommended !
*by H***A on 26 July 2025*

Absolutely Amazing, Highly recommended !

### ⭐⭐⭐⭐⭐ So natural looking!
*by C***T on 15 June 2025*

Spot on and a beautiful, natural-looking colour - had many compliments since adopting this shade. Would highly recommend!

## Frequently Bought Together

- L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 9.13, Baikal
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- Knight & Wilson Colour-Freedom Blonde Anti-Yellow Toner Mask, Semi Permanent Conditioning Treatment, Neutralises Yellow and Brassy Tones for Naturally Light, Bleached, Grey & Coloured Hair 150ml

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*Product available on Desertcart Netherlands*
*Store origin: NL*
*Last updated: 2026-01-25*