---
product_id: 49912332
title: "Aveda Men Pure-Formance Thickening Paste | Thickens Hair | Versatile Hold | Natural Finish Hair Styling Paste | 91% Naturally Derived*, 75ml"
brand: "aveda"
price: "€ 60.69"
currency: EUR
in_stock: true
category: "Aveda"
url: https://www.desertcart.nl/products/49912332-aveda-men-pure-formance-thickening-paste-thickens-hair-versatile-hold
store_origin: NL
region: Netherlands
---

# 91% naturally derived ingredients Versatile, pliable hold Instantly thickens hair Aveda Men Pure-Formance Thickening Paste | Thickens Hair | Versatile Hold | Natural Finish Hair Styling Paste | 91% Naturally Derived*, 75ml

**Brand:** aveda
**Price:** € 60.69
**Availability:** ✅ In Stock

## Summary

> 🌿 Elevate your style with nature-powered thickness and hold — because your hair deserves the best.

## Quick Answers

- **What is this?** Aveda Men Pure-Formance Thickening Paste | Thickens Hair | Versatile Hold | Natural Finish Hair Styling Paste | 91% Naturally Derived*, 75ml by aveda
- **How much does it cost?** € 60.69 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nl](https://www.desertcart.nl/products/49912332-aveda-men-pure-formance-thickening-paste-thickens-hair-versatile-hold)

## Best For

- aveda enthusiasts

## Why This Product

- Trusted aveda brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Style Your Way:** Craft any look effortlessly with a flexible hold that moves with you all day.
- • **Clean & Conscious:** 91% naturally derived formula that’s vegan, cruelty-free, and B Corp certified.
- • **Subtle Vetiver Scent:** Enjoy a refined, masculine aroma that elevates your grooming routine.
- • **All Hair Types Welcome:** Designed to enhance texture and thickness for every hair type and style.
- • **Thicker Hair, Instantly:** Boost your hair’s volume from root to tip with Amla-powered thickening technology.

## Overview

Aveda Men Pure-Formance Thickening Paste is a 75ml styling cream that instantly thickens hair while providing a versatile, pliable hold. Made with 91% naturally derived ingredients including Amla, it supports a natural finish and is suitable for all hair types. This vegan, cruelty-free, and B Corp certified product features a subtle vetiver scent and is designed to help men create a variety of hairstyles with confidence.

## Description

From the manufacturer Aveda Men Thickening Paste Build your men's styling routine Thickening Paste Shampoo Conditioner Pomade Firm Hold Hair Gel

## Features

- Thickening Men’s Hair Paste: Instantly make your hair look thicker with Aveda Men Pure-Formance Thickening Paste.
- Adds Versatile, Pliable Hold: Create all sorts of hairstyles with this multitasking styling paste.
- 91% Naturally Derived*: Amla helps thicken each individual hair strand, making hair look and feel thicker from roots to ends.
- How to Use: Work a small amount of hair product between palms and apply evenly through damp or dry hair.
- Aveda is 100% Vegan, a Certified B Corp and Leaping Bunny Approved.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B01N17SFYB |
| ASIN  | B01N17SFYB |
| Benefits | Hair paste instantly thickens hair and adds pliable hold to create any style. |
| Best Sellers Rank | 12,405 in Beauty ( See Top 100 in Beauty ) 82 in Hair Styling Putty, Clay & Wax |
| Brand Name | Aveda |
| Country Of Origin | USA |
| Country of origin  | USA |
| Customer Reviews | 4.4 4.4 out of 5 stars (1,258) |
| Customer reviews | 4.4 4.4 out of 5 stars (1,258) |
| Date First Available  | 2 Feb. 2017 |
| Global Trade Identification Number | 00018084973523 |
| Hair Type | All, For All Hair Textures |
| Is discontinued by manufacturer  | No |
| Item Form | Cream |
| Item Volume | 75 Millilitres |
| Item Weight | 129 Grams |
| Item model number  | 18084973523 |
| Liquid Volume | 2.5 Fluid Ounces |
| Manufacturer | Aveda |
| Manufacturer  | Aveda |
| Material Type Free | Gluten Free |
| Number of Items | 1 |
| Product Dimensions  | 7.4 x 7.3 x 4 cm; 129 g |
| Product Warranty | 2 year manufacturer |
| Scent Name | Vetiver |
| UPC | 018084973523 |
| Unit Count | 75.0 millilitre |

## Product Details

- **Brand:** Aveda
- **Hair type:** All, For All Hair Textures
- **Item form:** Cream
- **Item volume:** 75 Millilitres
- **Liquid volume:** 2.5 Fluid Ounces
- **Material Type Free:** Gluten Free
- **Number of items:** 1
- **Product benefits:** Hair paste instantly thickens hair and adds pliable hold to create any style.
- **Scent:** Vetiver
- **Unit count:** 75.0 millilitre

## Images

![Aveda Men Pure-Formance Thickening Paste | Thickens Hair | Versatile Hold | Natural Finish Hair Styling Paste | 91% Naturally Derived*, 75ml - Image 1](https://m.media-amazon.com/images/I/61sW91dX3SL.jpg)

## Available Options

This product comes in different **Size, Scent** options.

## Questions & Answers

**Q: How does this compare to the Aveda grooming clay for men?**
A: Works about the same as the regular grooming clay, and has the same mat finish (no shine).  However, it holds better in wet conditions.  I would recommend it even if you don't need thickening.

**Q: Good for medium long hair? Also my hair tends to part down the middle which I hate, will this help to lock my hair back if I style the pushed back?**
A: i love  this stuff
more a a texturizing paste

**Q: Does this have fragrance?  Looking doe something with no or low added fragrances.**
A: I would say no.  It may have a little fragrance when you put it in your hands to apply but I've never thought it was strong.  I know I can't smell it once applied to my hair.  Hope that helps!

**Q: does this gel leave flakes**
A: I haven't noticed any in the week I've used it.

## Frequently Bought Together

- Aveda Men Pure-Formance Thickening Paste | Thickens Hair | Versatile Hold | Natural Finish Hair Styling Paste | 91% Naturally Derived*, 2.5 Fl Oz
- AVEDA Men Pure-Formance Grooming Cream 125ml

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*Product available on Desertcart Netherlands*
*Store origin: NL*
*Last updated: 2026-09-27*