L'Oréal Paris Intensive Permanent Hair Colour, Up to 8 Weeks of Shiny Hair and Intense Colour, Préférence Vivid Colors, Colour: 4.261 Dark Purple, Pack of 1

I transitioned from dark golden blonde to a light ash blonde using bleach and this colour. It left no warmth whatsoever - in fact, the colour toner (step 3) should be used with caution as after the advised time, my hair was grey and required an hour soaking in head and shoulders to remove some of the pigment! However please be advised my hair has undergone a number of bleachings over the years so was likely to be susceptible to grabbing toners quickly.

Love this

Turned my hair brown, not blonde as per the packet

Came out beautifully.

I like this colour and use it in between m salon treatments

As described

I absolutely love the L'Oreal Paris Preference Hair Dye in 8.1 Copenhagen! This dye gives my hair a stunning, luminous color that lasts for weeks. It did not cover my greys completely, but left my hair looking vibrant and youthful. The cool blonde shade looks so natural and sophisticated—exactly what I was hoping for. The application process is a breeze with the smooth, non-drip formula. If you add 0.22 igora to this color, it will make your hair more ashey and cool blondes! *Since I had dark brown hair, and copperish reflections* 0.22 with this color helped my blondeless. My hair feels incredibly soft and well-conditioned after using the included care treatment. The color is rich and multidimensional, making my hair shine beautifully. I highly recommend this dye for anyone wanting salon-quality results at home.

I was slightly disappointed today when I used the dye as it came out very dark (and it's supposed to be a light ash blonde!). I'll try to lighten it up with a toner I have. I'm disappointed, definitely not the colour they advertise.