





💄 Own your all-day flawless glow — because your skin deserves the ultimate power play.
Rimmel Lasting Finish 25 Hour Foundation in True Nude offers a long-lasting, full-coverage liquid formula enriched with a comfort serum and vitamin E for hydration and skin protection. Featuring SPF 20, it provides lightweight sun defense while resisting sweat, transfer, and humidity. Ideal for all skin types, this foundation blends effortlessly to conceal imperfections with a natural finish that lasts up to 25 hours, making it a must-have staple for busy professionals seeking flawless, enduring makeup.










| ASIN | B0047X8LSE |
| ASIN | B0047X8LSE |
| Best Sellers Rank | 2,742 in Beauty ( See Top 100 in Beauty ) 43 in Face Foundations |
| Brand | Rimmel |
| Colour | true nude |
| Customer Reviews | 4.6 4.6 out of 5 stars (18,224) |
| Customer reviews | 4.6 4.6 out of 5 stars (18,224) |
| Date First Available | 19 Oct. 2010 |
| Format | Liquid |
| Is discontinued by manufacturer | No |
| Item dimensions L x W x H | 33 x 33 x 123 millimetres |
| Item model number | 34788307303 |
| Item model number | 34788307303 |
| Item weight | 30 Grams |
| Manufacturer | Coty |
| Manufacturer | Coty |
| Package Weight | 0.12 Kilograms |
| Package dimensions | 12.4 x 3.2 x 2.9 centimetres |
| Product Dimensions | 3.3 x 3.3 x 12.3 cm; 30 g |
| Product Dimensions | 3.3 x 3.3 x 12.3 cm; 30 g |
| Skin type | All |
| Special features | moisturising |
| Speciality | natural |
| Sun protection | 20 Sun Protection Factor (SPF) |
| Target audience | women |
| Volume | 30 Millilitres |
A**E
In depth review after years of use.
So I have been wearing this for years now, so this is going to be a pretty in depth review. The bottle is a lovely thick glass cylinder which is weighty to hold. The lid fits securely and is unlikely to come off in your bag. The labels are modern, and like most rimmel products it has had several updates over the years in its bottle and label design, but the product remains almost exactly the same. Applying: The foundation is easy to apply. Against all advice, I actually apply it with my fingers as I find that using a brush can leave brush marks in it, as I don't have the right sort of brush and I like to apply it fairly thick. Staying power: Is very good. I can go to bed, and as long as I sleep on my back I can wake up the next day almost perfect. Now that's something. If I sleep on my side it does rub off a bit on the cheeks but that's to be expected. Removing: It's very easy to get off. I usually use a baby wipe or a cotton pad with some make up remover. Shower gel or face wash in the shower doesn't tend to work as well in my opinion. Water: Sweat will remove a little bit of the foundation. Especially if your sweating heavily at the gym or on one of the few really hot days we get in the UK in the summer. A light shower of rain on the other hand, won't touch it. Nor will getting in the shower with your make up on as long as you don't rub it or wet it too much. I frequently do my make up before I shower if I'm not washing my hair that day and I come out of the shower looking perfect, even if I get a bit of water on my face. Colour match: I find that in the summer, I have to go up a shade to match my slight tan and stop myself looking too pasty around all the sunbed lovers. I'm not lucky enough to tan very much so I don't have to worry too much about that. Sometimes I won't go up a shade I'll just use a slightly darker powder over the foundation. In the winter, I'm pretty pale but not ghostly and I find ivory 100 a perfect match. In the summer I like shade 200. The pigment in this foundation is very strong so you do need a good colour match or you will end up with a rim around your face where your foundation colour doesn't match your skin. I find a bit of bronzer under the chin and jawline helps to blend it in, as well as blending the foundation down a little when applying. Cakeyness: This make up never looks cakey. Even with layers and layers of different powders over it. I use a pressed finishing powder, bronzer, contouring powders and a highlighter and even with all that it looks amazing. I find that around my lip area and 'side burn' area near the ears where there is a little facial hair it can look a little clumpy sometimes but I just wipe the areas with a tissue to take some off and it's fine. Mouisturising: This foundation never dries out my face, but others do. The moisturiser in this is very good and helps to keep my dry patches moist when I get them in winter. It's a lovely bonus to have that in a foundation anyway, most don't include any sort of moisturiser. Sun protection: This at the time of writing the foundation is SPF20 which gives you 20 mins in the sun without worrying about burning which I find is perfect for normal days when your not outside much. On longer sunshine days I just apply a little suncream on top of it. I have never been burnt whilst wearing it so I presume because of the heavy pigment it blocks the sun from your skin mostly anyway, which you can look at in one of two ways, either 'Yay it protects me' or 'Ugh I can't tan whilst wearing it.'. Smell: It has a slight smell. Sometimes I think it reminds me of plasticine ever so slightly, it's quite pleasant. It doesn't linger once it's on and dry. 25 hour claim: I've been wearing this since around 2010, back then if was marketed as a 12 hour foundation and even back then I'd always tell people it lasted much longer than that. I kind of doubt 25 hours would be possible in everyday life. I think somewhere in between is more realistic on a very good day. Maybe if you sat still and never touched your face, sweated, slept or anything it could go 25 hours. In real day to day life, it easily lasts a full day at work. On a busy day, morning to bedtime, I will apply twice. Usually because I have a bad habit of rubbing my face under my eyes or on my chin when I'm stressed or concentrating. I can't recommend this enough. My skin is a bit oily at times and a bit of pressed powder over the top of the foundation helps to soak that up over the day and prolong the length of time it stays on for. It lasts really well and looks really good on me. Friends have converted to it after seeing me using it. If your looking for an affordable but excellent quality foundation, stop reading and just buy it, you won't regret it.
U**E
LOVE THIS
I love that this gives full coverage which looks like a natural finish and doesn't leave a line on my jaw. When I wear a mask, it does not come off on the inside of the masks like others I have used, this will also be great for the collar of my coat. Looks decent in the morning too if I end up sleeping in it, but mascara lets me down! Although after applying spots can still show through, skin settles down after a while and this fades, so on the day to day I am happy to apply this and not bother with concealer, however on a night out etc I will apply concealer to look more picture perfect. It is not overly heavy, it does not collect in my lines. I do reapply powder a couple of times a day, but I have done that for twenty years whatever the foundation. In my opinion, this is just as good as foundations I used to pay £30 for. If I had the cash, I would still dabble in £30 foundations to find one more gorgeous, but it may just be my youth has passed so it would be wasted money anyway. Can't resist keeping the near £25 for other treats given the negligible difference. This is my go-to from now on; any useful tips for summer shade would be appreciated! Wondering if I should try darker shades when I go golden in the summer or if its safer to just add bronzer over the top? Want to avoid white face tan chest this year! Also the finish on the foundation, although its full coverage, you can't tell when its on in the horrific thick cakey way. It looks very natural. This is my go-to until it is inevitably discontinued as they always are.
Y**S
Best foundation
I love the old rimmel foundation. The new one is just not as good. Great seller and always on time. Thank you.
K**E
Excellent Foundation! And at an excellent price!
This is a great foundation, at an excellent price! I've tried a lot of foundations over the years, and my favourite is Mac MatchMaster but at £29 for 35ml, it's a little pricey to use as an everyday foundation. The foundation I tried before this Rimmel one was Boot's 'Perfect Match' foundation (the one that use a little high-tech device to find your "perfect match") and I absolutely hated it! So I decided to turn to the internet - and this is the one that I found! Rimmel Lasting Finish is a fraction of the price of many other foundations, it has excellent coverage and a good range of shades! I'm very pale with very sensitive skin so finding foundation, blushers etc that match my skin tone and type can be very difficult - I've wasted a lot of time and money trying to find the best one! I've settled for using the Ivory shade as it fits my powder and blends to my neck a lot better than other shades. I'm not saying this foundation is perfect - hence the 4 stars and not 5 - but it's kind of close! PROS: Easy application (I tend to use my fingers more, but a brush or pad applicator works just as well), Smooth and equal coverage, non-shiny effect (I do seal with a powder, haven't tried without). And one layer is plenty to get the desired coverage! CONS: Can take up to 5 minutes to dry and set Would I recommend? Definitely! - JUST be sure to let it dry at least 2-5 minutes (depending on what moisturiser,primer and/or base you use) before applying anything else (eg. eye makeup and/or blusher) Would I buy again? YES! This is now my go-to foundation!
D**S
Great price
Great
K**.
I have been purchasing this foundation before it got discounted- and there is nothing like it out there. I tried expensive luxury brands and this one was always the best. My skin is oily, and this is the best coverage, long stay natural looking foundation. It is full coverage with not flat matte - but more of glowy, but not oily finish. It has really nice finish that looks fresh and natural but at the same time the coverage is beautiful. I stocked up with this while it’s on amazon and hoping I can find more later.
L**3
Superbe fond de teint qui couvre bien, sans être collant ou trop orange. Tient effectivement très fort ce qui est super pratique !! Veillez juste à bien vous nettoyer le visage en fin de journée car il faut un nettoyage en profondeur pour tout enlever. J'ai testé avec juste du savon, utilisant ensuite un coton trempé dans du démaquillant et il en restait encore plein sur mon visage. Je suis hyper fan :)! Il faut juste veiller à tout retirer correctement avant de se coucher car j'imagine que sinon c'est pas très bon pour la peau.
M**Y
fiyat performans oldukca iyi
O**E
LE meilleur fond de teint selon moi ( et pour ma peau !) ! J’ai une peau qui a tendance à être désydraté au niveau des joues et mixte a grasse au niveau du nez/front. J’ai déjà testé énormément de marque differentes, du luxe au 1 er prix. Mais alors c’est la premiere que je vois un tel resultat !! L’application est très facile au beauty blender, ne fait pas d’effet masque mais est tres couvrant. Sans pour autant faire platre, il reste tres naturel sur la peau. Il camoufle parfaitement les cicatrices d’acne et les rougeurs. Je recommande !
P**!
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