---
product_id: 482936611
title: "milk_shake icy blond shampoo award winning shampoo with black pigment to cool brassy tones and enhance platinum blonde hair ideal for maintaining icy, ash-toned color"
brand: "milk_shake"
price: "€ 56.52"
currency: EUR
in_stock: true
reviews_count: 8
category: "Milk Shake"
url: https://www.desertcart.nl/products/482936611-milk-shake-icy-blond-shampoo-award-winning-shampoo-with-black
store_origin: NL
region: Netherlands
---

# Sulfate & paraben free Black pigment tones brass Maintains icy, ash tones milk_shake icy blond shampoo award winning shampoo with black pigment to cool brassy tones and enhance platinum blonde hair ideal for maintaining icy, ash-toned color

**Brand:** milk_shake
**Price:** € 56.52
**Availability:** ✅ In Stock

## Summary

> ❄️ Freeze the brass, flaunt the frost – your platinum’s new best friend!

## Quick Answers

- **What is this?** milk_shake icy blond shampoo award winning shampoo with black pigment to cool brassy tones and enhance platinum blonde hair ideal for maintaining icy, ash-toned color by milk_shake
- **How much does it cost?** € 56.52 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nl](https://www.desertcart.nl/products/482936611-milk-shake-icy-blond-shampoo-award-winning-shampoo-with-black)

## Best For

- milk_shake enthusiasts

## Why This Product

- Trusted milk_shake brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Salon-Quality Cool Finish:** Leaves hair soft, clean, and balanced with a fresh icy glow
- • **Brass-Busting Black Pigment:** Neutralizes yellow tones for platinum perfection
- • **Gentle Yet Effective Formula:** Sulfate-free cleansing that won’t dry or dull your hair
- • **Sweet Grape Scent Experience:** Indulge in a subtle, addictive fragrance that stands out
- • **Routine-Ready for Lasting Impact:** Use regularly to keep your blonde icy and vibrant between salon visits

## Overview

Milk_Shake Icy Blond Shampoo is a sulfate- and paraben-free toning shampoo infused with rich black pigments designed to neutralize brassy yellow tones and enhance cool ash hues in platinum and ultra-light blonde hair. It gently cleanses without drying, leaving hair soft, clean, and salon-fresh with a subtle sweet grape scent. Ideal for maintaining icy, ash-toned color between salon visits, this 300ml formula is a must-have for anyone seeking bold, cool blonde brilliance.

## Description

A sulfate-free toning shampoo with bold results. Rich black pigment tones down brass and brightens in platinum and ultra-light blond hair.. Leaves hair feeling clean, soft, and balanced—with a cool tone and a salon-fresh finish. Gently cleanses without dulling or drying out hair.

Review: ⭐️⭐️⭐️⭐️⭐️ It Really Works! My Blonde Has Never Looked Better - I’ve tried a lot of purple shampoos over the years, but the Milk_Shake Icy Blonde Shampoo is by far my favorite. From the first wash, I noticed a huge difference — it completely neutralized the yellow and brassy tones in my hair and left my blonde looking cool, bright, and salon-fresh. The scent is amazing (sweet but not overpowering), and it leaves my hair soft and shiny instead of dry or brittle like some toning shampoos do. I also love that a little goes a long way — just a small amount lathers nicely and delivers noticeable results. If you have highlighted, bleached, or naturally blonde hair and want to keep that icy, silver tone between salon visits, this shampoo really works. It’s become a must-have in my routine!
Review: Love the smell! It's like grape candy - I love this stuff. The smell is absolutely amazing. Even my picky cat, who slid sensitive to smells, likes it. He tries to eat my hair after I wash it. Lol. Cats are weird. But this really does the job. It removes the brassiness. My hair feels good after using. I've used it multiple times with a week and my hair still felt healthy. It's not drying at all. The bottle is pricey for the size, but I feel it's worth it. I saw reviews about bottle leakage, but mine came in perfect condition and was well secured. The review requirement is asking if the bottle is sturdy lol I mean I guess so. It feels like a bottle to me ... A real sturdy bottle? Anyway, this is totally worth the purchase.

## Features

- A sulfate-free toning shampoo with bold results. Rich black pigment tones down brass and brightens in platinum and ultra-light blond hair.. Leaves hair feeling clean, soft, and balanced—with a cool tone and a salon-fresh finish. Gently cleanses without dulling or drying out hair.
- Infused with black pigments to neutralize yellow tones while enhancing ash hues. Leaves hair feeling soft, clean, and toned. Ideal for platinum and very light blonde hair. Not recommended for gray or white tones. Use regularly to maintain a fresh, icy finish.
- Distribute evenly on damp hair, leave for 1–3 minutes, then rinse thoroughly. The longer it sits, the stronger the tone. Follow with icy blond conditioner and toning spray to complete the cool-blonde routine.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B09T3M16ZP |
| Age Range Description | Adult |
| Best Sellers Rank | #4,561 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #150 in Hair Shampoo |
| Brand Name | milk_shake |
| Customer Reviews | 4.4 out of 5 stars 5,076 Reviews |
| Hair Type | Blonde |
| Item Dimensions | 1.97 x 1.97 x 8.66 inches |
| Item Form | Liquid |
| Item Height | 22 centimeters |
| Item Weight | 10.1 Ounces |
| Liquid Volume | 300 Milliliters |
| Manufacturer | z.one concept SRL |
| Material Type Free | Paraben Free, Sodium Laureth Sulfate Free |
| Number of Items | 1 |
| Other Special Features of the Product | Natural Ingredients |
| Product Benefits | Infused with black pigments to neutralize yellow tones while enhancing ash hues. Leaves hair feeling soft, clean, and toned. Ideal for platinum and very light blonde hair. Not recommended for gray or white tones. Use regularly to maintain a fresh, icy finish. |
| Scent Name | Sweet Grape |
| Suitable Hair Color | Dark Blonde |
| Unit Count | 10.1 Fluid Ounces |

## Product Details

- **Brand:** milk_shake
- **Item Form:** Liquid
- **Hair Type:** Blonde
- **Scent:** Sweet Grape
- **Age Range (Description):** Adult

## Images

![milk_shake icy blond shampoo award winning shampoo with black pigment to cool brassy tones and enhance platinum blonde hair ideal for maintaining icy, ash-toned color - Image 1](https://m.media-amazon.com/images/I/51QybF3wHpL.jpg)

## Available Options

This product comes in different **Size, Style** options.

## Questions & Answers

**Q: Why can you not use this product on natural gray hair?**
A: I use this on my naturally grey hair, it is fantastic and has done more for the yellow than purple has done in years.  I bought it at the suggestion of friends with gray hair! Love this stuff

**Q: My hair is silver white. Most purple shampoos make my hair a dull grey. Will this shampoo make my hair a bright shiny silver white?**
A: Yes this shampoo will keep your hair icy blonde/ Platinum

**Q: How does this work for dark brown or black hair?**
A: This is for Icy Blonde only won’t work on dark hair, It just keeps the blonde lighter and takes the brassy and golden tones out

**Q: How often do I need to use? Once a week?**
A: My hairdresser advised me to use it no more than every other shampoo. So, you use your regular shampoo and then the next time you can use Milkshake. To much highlighting dries the hair is what she told me. Good luck

## Customer Reviews

### ⭐⭐⭐⭐⭐ ⭐️⭐️⭐️⭐️⭐️ It Really Works! My Blonde Has Never Looked Better
*by C***E on October 25, 2025*

I’ve tried a lot of purple shampoos over the years, but the Milk_Shake Icy Blonde Shampoo is by far my favorite. From the first wash, I noticed a huge difference — it completely neutralized the yellow and brassy tones in my hair and left my blonde looking cool, bright, and salon-fresh. The scent is amazing (sweet but not overpowering), and it leaves my hair soft and shiny instead of dry or brittle like some toning shampoos do. I also love that a little goes a long way — just a small amount lathers nicely and delivers noticeable results. If you have highlighted, bleached, or naturally blonde hair and want to keep that icy, silver tone between salon visits, this shampoo really works. It’s become a must-have in my routine!

### ⭐⭐⭐⭐⭐ Love the smell! It's like grape candy
*by A***R on September 29, 2025*

I love this stuff. The smell is absolutely amazing. Even my picky cat, who slid sensitive to smells, likes it. He tries to eat my hair after I wash it. Lol. Cats are weird. But this really does the job. It removes the brassiness. My hair feels good after using. I've used it multiple times with a week and my hair still felt healthy. It's not drying at all. The bottle is pricey for the size, but I feel it's worth it. I saw reviews about bottle leakage, but mine came in perfect condition and was well secured. The review requirement is asking if the bottle is sturdy lol I mean I guess so. It feels like a bottle to me ... A real sturdy bottle? Anyway, this is totally worth the purchase.

### ⭐⭐⭐⭐⭐ New holy grail!!
*by M***X on November 14, 2025*

I’ve used this twice since I got it and I’ve gotta say, this is holy grail for icy/light blondes. I had just a bit of yellow that had peeked through after toning and this completely took care of it. Honestly, it almost worked TOO well; the instructions say to leave it on for a few minutes so I did that, not even thinking about how porous my hair is, and I might have left it on longer than I needed to because I had just a bit of purple tinge the first time I used it. If your hair sucks up color like mine, you really only need it on for a minute or less. It lathers really well, doesn’t dry out my hair or leave it feeling damaged, and leaves my hair bright and icy every time. I doubt I’ll ever use a different purple shampoo now that I’ve found this one. HIGHLY recommend!!!!

## Frequently Bought Together

- milk_shake icy blond shampoo | sulfate-free toning shampoo with black pigment to cool brassy tones and enhance platinum blonde hair | ideal for maintaining icy, ash-toned color | 10.1 fl oz
- milk_shake Lifestyling Amazing Anti Humidity Spray for Hair - Frizz Control and Heat Protectant Spray for Hair, 6.8 Fl Oz
- milk_shake Moisture Plus Conditioner

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**Shop now:** [https://www.desertcart.nl/products/482936611-milk-shake-icy-blond-shampoo-award-winning-shampoo-with-black](https://www.desertcart.nl/products/482936611-milk-shake-icy-blond-shampoo-award-winning-shampoo-with-black)

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*Product available on Desertcart Netherlands*
*Store origin: NL*
*Last updated: 2026-01-22*