---
product_id: 48227528
title: "La Riche Directions Semi-Permanent Hair Colour Dye x2 Pack-Violet"
brand: "la riche"
price: "€ 26.49"
currency: EUR
in_stock: true
reviews_count: 7
category: "La Riche"
url: https://www.desertcart.nl/products/48227528-la-riche-directions-semi-permanent-hair-colour-dye-x2-pack
store_origin: NL
region: Netherlands
---

# Cruelty-free & vegan formula Up to 6 weeks vibrant wear 88ml per tub for full coverage La Riche Directions Semi-Permanent Hair Colour Dye x2 Pack-Violet

**Brand:** la riche
**Price:** € 26.49
**Availability:** ✅ In Stock

## Summary

> 💜 Own your bold: vibrant violet that speaks louder than words!

## Quick Answers

- **What is this?** La Riche Directions Semi-Permanent Hair Colour Dye x2 Pack-Violet by la riche
- **How much does it cost?** € 26.49 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nl](https://www.desertcart.nl/products/48227528-la-riche-directions-semi-permanent-hair-colour-dye-x2-pack)

## Best For

- la riche enthusiasts

## Why This Product

- Trusted la riche brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Versatile Styling Power:** Ideal for dip-dye, streaks, or full coverage—refresh your look anytime with easy touch-ups that keep you ahead of trends.
- • **Ethical Beauty Statement:** 100% vegan and cruelty-free, aligning your style with conscious, modern values.
- • **Vibrant Violet That Lasts:** Semi-permanent formula delivers rich, bold color for up to 6 weeks without harsh regrowth lines.
- • **Generous Coverage in Every Tub:** Each 88ml pot easily covers shoulder-length hair, perfect for full-head application or creative streaks.
- • **Effortless Application, Zero Damage:** No peroxide or developer needed—safe for light or pre-lightened hair with conditioning agents for glossy softness.

## Overview

La Riche Directions Semi-Permanent Hair Colour Dye in Violet offers a rich, long-lasting purple shade that stays vibrant for up to 6 weeks. Each 88ml tub provides ample product for full coverage or creative color effects without peroxide, making it ideal for light or pre-lightened hair. This vegan, cruelty-free formula conditions hair while delivering bold, even color that fades gracefully. Perfect for millennials seeking ethical, easy-to-use hair color solutions that keep their style fresh and socially conscious.

## Description

Product Description Get twice the vibrant colour with the La Riche Directions Semi-Permanent Hair Colour Dye 2-Pack in Violet. This rich, deep purple shade is perfect for creating bold, eye-catching styles on bleached or pre-lightened hair. The semi-permanent cream formula lasts 4 to 6 weeks, fading evenly without harsh regrowth lines. Ready to use straight from the tub with no peroxide or developer needed, it’s enriched with conditioning agents to keep hair soft, healthy, and glossy. Vegan and cruelty-free, each 88ml tub offers enough product for full-head coverage or creative colour mixing. Directions This La Riche Violet hair dye has been designed with simple instructions and application to ensure that you can achieve this colour effortlessly. Reading the instructions properly is not hard and it will ensure that you can create this look with ease. Basically doing it for you, La Riche has ensured that you can use this Directions hair dye for instant purple hair colour. With this La Riche Violet hair dye being so easy to apply it means that you can get that stunning colour more quickly. It is such a dynamite shade that you will want it as fast as possible, so that you can instantly show off how diverse your style is. This Directions hair dye really does have a diverse edge, so make sure you get your hands on this purple hair colour and stand out. Being in an 88ml container, you can be sure that this La Riche Violet hair dye is more than enough to give you full coverage. If you don't want all of your hair covered you can also try other effects with this colour. There's dip dye, streaks and more for you to try out, so that you can give your look an even more diverse twist. Giving you more than enough to create the perfect look, we offer you this purple hair colour from La Riche. On top of all of that, this La Riche Violet hair dye lasts up to six weeks. This means that you can have that stunning look for longer. Not fading fast either, this Violet hair dye is not like other brands as it will ensure its vibrancy stands out the whole time you have this colour. Don't fade into the background anymore; instead, get this awesome purple hair colour. Please Note: Hair dye results may vary depending on hair type, hair porosity and base colour.

Review: Amazing...if you follow my instructions - 1st photo shows the colour I start with ie my usual hair Colour LIVE vibrant violet. 2nd photo is just after I’ve used these vibrant PINK and CERISE pots. 3rd photo I’ve increased the exposure so you can see the true colour under bright lights. I purchased two of these fab pots, one in cerise and one in flamingo pink . I wanted a maintenance product to use to revive the colour and blend the roots between my monthly full head permanent colour. First time I used these colours was two weeks after my permanent colour and I had a good amount of grey roots with a very wish washy faded burgundy/amber colour on the ends . I followed the instructions to the letter and after rinsing off, most of the colours went down the plug hole, leaving me with neon pink roots and not much elsewhere! So after a few more attempts I found the solution. To get the best from these pots, use on DRY hair. DO NOT apply using fingers. Put disposable gloves on, dip the bristles of an old toothbrush/mascara wand Into the pot. With a generously loaded brush,comb it through your hair from root to tip, making sure that the creme is THICKLY coating the hair shaft. Repeat all over your head, with as many colours as you like! It is soooooooo easy and you can get the colour right up to the roots without MAKING CONTACT WITH SCALP AND SKIN with ease. DO NOT RINSE it off. Either dry it off with a cool hairdryer or leave it to dry naturally. Rinse out the following day or if you applied in the morning, rinse out in the evening. THATS IT! The colour stays true and bright for at least three washes. Not only will this method give you a MUCH better colour, it eliminates a nasty clean up and stained skin. My routine now is to brush through a small amount of product every 2/3 days in the mornings after my shower. I will either give it a quick blast with cool hairdryer or brush it into a high ponytail and leave it on for the rest of the day. I’ve had SO many comments about the lovely colour and no one has realised that most days Ive literally just done a quick touch up straight out the pot lol. I carry the pot in my handbag and often do a little touch up throughout the day if I notice a few stray demon greys😂
Review: Great colours, great coverage even on red hair unbleached, easy to use - really good coverage, easy to use, 3 washes in and still going strong I have red hair, naturally, and as any hairdresser will tell you (they kept telling me!) Red hair is an absolute pain to dye. I have recently become disabled and can no longer go to the hair dressers due to nerve damage, and so thought i would try dyeing my hair at home with help from hubby. I have tried Loreal xxl, fudge, and manic panic and they were all disappointing in colour, and in 2 cases just ran all over the shop, staining bedclothes and my clothes but not doing much to my hair. I tried the directions hair dye, bought here on desertcart.co.uk from beautifulu2014, not expecting much as the price was so good (£10.38 for 4 pots!), but chose this because of the great selection of colours. I have used the DARK TULIP and PLUM and it was easy to paint on, covered really well, did not drip all over the place, and i am now 3 washes in and the colour is still going strong, even on my naturally dark red hair i do NOT bleach my hair before dyeing, firstly that is an extra faff and secondly, no matter what bleaching product you use, it damages your hair. I did leave it on longer than stated, I left it on for the same time i left the others - 3 hours - and the dye really worked well and the colours are brilliant and deep, and most importantly the colours match the swatches on the picture, without bleaching, so i would highly recommend this product and am looking forward to the other colours i bought. the tubs look small, however I only used about a third of each pot to cover my hair. So if you were using just one colour, not two like me, that would mean 2/3 of a pot to cover my hair. I have short back and sides and long top half of my head, so if you have longer hiar you might need more, but if you buy from the seller I mentioned above you get 4 tubs, of any colours you like, so plenty to cover even really long hair, my husband is 6ft4 and can sit on his hair and I would think 3 tubs would be more than enough to cover his hair, leaving a tub spare for tough ups.

## Features

- Violet Coloured And Very Long Lasting Semi Permanent Hair Dye, Lasting Up To 6 Weeks!
- 88ml Tub Easily Covers Shoulder Length Hair And Transforms It With Brilliant Colour.
- Never Tested On Animals, A Great Ethical Brand Of Hair Colour Featuring Over 30 Different Colours.
- Contains No Peroxide And Therefore Best Used On Light Coloured Or Pre-Lightened Hair.
- Follow The Instructions On The Tub For The Best Results And Start Looking Amazing Today!

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B01KZK5ES2 |
| ASIN  | B01KZK5ES2 |
| Best Sellers Rank | 729 in Beauty ( See Top 100 in Beauty ) 10 in Semi-Permanent Hair Colour |
| Brand | La Riche |
| Colour | Violet (dir) |
| Customer Reviews | 4.3 4.3 out of 5 stars (13,867) |
| Customer reviews | 4.3 4.3 out of 5 stars (13,867) |
| Date First Available | 11 Mar. 2021 |
| Format | Solid |
| Item model number | _SML |
| Item model number  | _SML |
| Manufacturer | La Riche |
| Manufacturer  | La Riche |
| Package Dimensions | 17 x 5.6 x 5.6 cm; 220 g |
| Package Dimensions  | 17 x 5.6 x 5.6 cm; 220 g |
| Package Weight | 0.22 Kilograms |
| Package dimensions | 17 x 5.6 x 5.6 centimetres |
| Skin type | Combination |
| Speciality | Long Lasting |
| Target audience | women |

## Product Details

- **Brand:** La Riche
- **Colour:** Violet (dir)
- **Hair type:** natural
- **Item form:** Solid
- **Material Type Free:** Peroxide Free
- **Material feature:** Peroxide-Free
- **Number of items:** 2
- **Package information:** Tub
- **Product benefits:** Long-lasting colour
- **Unit count:** 1 Count

## Images

![La Riche Directions Semi-Permanent Hair Colour Dye x2 Pack-Violet - Image 1](https://m.media-amazon.com/images/I/612q7Z1ogxL.jpg)
![La Riche Directions Semi-Permanent Hair Colour Dye x2 Pack-Violet - Image 2](https://m.media-amazon.com/images/I/61CODV7RuYL.jpg)

## Questions & Answers

**Q: Will it work on already purple hair ? I die my hair purple with Schwarzkopf but it’s too damaging to my hair so want to switch to semi.**
A: Yes it will, I used it on my hair which had faded and it restored it back to vibrant purple

**Q: Would this work on darker hair**
A: Kind of depends on how dark your talking really! I used it on my daughter who has mousey brown hair and it worked fairly well! but I don’t think it would work on any darker than that really

**Q: Do you need to purchase a developer or anything for or apply directly as it comes?**
A: Heya, you just apply directly as it comes.

**Q: If i wanted to to use this on my kids over summer holiday would it have washed out in time for back to school? 5 weeks?**
A: Nope, it would still be there and I definitely wouldn't advise using it for kids hair.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Amazing...if you follow my instructions
*by L***T on 22 October 2020*

1st photo shows the colour I start with ie my usual hair Colour LIVE vibrant violet. 2nd photo is just after I’ve used these vibrant PINK and CERISE pots. 3rd photo I’ve increased the exposure so you can see the true colour under bright lights. I purchased two of these fab pots, one in cerise and one in flamingo pink . I wanted a maintenance product to use to revive the colour and blend the roots between my monthly full head permanent colour. First time I used these colours was two weeks after my permanent colour and I had a good amount of grey roots with a very wish washy faded burgundy/amber colour on the ends . I followed the instructions to the letter and after rinsing off, most of the colours went down the plug hole, leaving me with neon pink roots and not much elsewhere! So after a few more attempts I found the solution. To get the best from these pots, use on DRY hair. DO NOT apply using fingers. Put disposable gloves on, dip the bristles of an old toothbrush/mascara wand Into the pot. With a generously loaded brush,comb it through your hair from root to tip, making sure that the creme is THICKLY coating the hair shaft. Repeat all over your head, with as many colours as you like! It is soooooooo easy and you can get the colour right up to the roots without MAKING CONTACT WITH SCALP AND SKIN with ease. DO NOT RINSE it off. Either dry it off with a cool hairdryer or leave it to dry naturally. Rinse out the following day or if you applied in the morning, rinse out in the evening. THATS IT! The colour stays true and bright for at least three washes. Not only will this method give you a MUCH better colour, it eliminates a nasty clean up and stained skin. My routine now is to brush through a small amount of product every 2/3 days in the mornings after my shower. I will either give it a quick blast with cool hairdryer or brush it into a high ponytail and leave it on for the rest of the day. I’ve had SO many comments about the lovely colour and no one has realised that most days Ive literally just done a quick touch up straight out the pot lol. I carry the pot in my handbag and often do a little touch up throughout the day if I notice a few stray demon greys😂

### ⭐⭐⭐⭐⭐ Great colours, great coverage even on red hair unbleached, easy to use
*by C***Y on 1 April 2016*

really good coverage, easy to use, 3 washes in and still going strong I have red hair, naturally, and as any hairdresser will tell you (they kept telling me!) Red hair is an absolute pain to dye. I have recently become disabled and can no longer go to the hair dressers due to nerve damage, and so thought i would try dyeing my hair at home with help from hubby. I have tried Loreal xxl, fudge, and manic panic and they were all disappointing in colour, and in 2 cases just ran all over the shop, staining bedclothes and my clothes but not doing much to my hair. I tried the directions hair dye, bought here on amazon.co.uk from beautifulu2014, not expecting much as the price was so good (£10.38 for 4 pots!), but chose this because of the great selection of colours. I have used the DARK TULIP and PLUM and it was easy to paint on, covered really well, did not drip all over the place, and i am now 3 washes in and the colour is still going strong, even on my naturally dark red hair i do NOT bleach my hair before dyeing, firstly that is an extra faff and secondly, no matter what bleaching product you use, it damages your hair. I did leave it on longer than stated, I left it on for the same time i left the others - 3 hours - and the dye really worked well and the colours are brilliant and deep, and most importantly the colours match the swatches on the picture, without bleaching, so i would highly recommend this product and am looking forward to the other colours i bought. the tubs look small, however I only used about a third of each pot to cover my hair. So if you were using just one colour, not two like me, that would mean 2/3 of a pot to cover my hair. I have short back and sides and long top half of my head, so if you have longer hiar you might need more, but if you buy from the seller I mentioned above you get 4 tubs, of any colours you like, so plenty to cover even really long hair, my husband is 6ft4 and can sit on his hair and I would think 3 tubs would be more than enough to cover his hair, leaving a tub spare for tough ups.

### ⭐ Review
*by A***S on 1 October 2022*

Tras probar con el fluorescent green y el fluorescent lime green, y quedar muy contenta con el resultado me fui al naranja, mi sorpresa fue que 1.no es naranja fluorescente, sino fluorescente verde que de normal parece naranja, el tinte no se te queda en el pelo, al segundo lavado ya te tira a verde, un desastre.

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---

*Product available on Desertcart Netherlands*
*Store origin: NL*
*Last updated: 2026-01-29*