Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time Paperback – 13 Jan. 1999

I still found this book extremely interesting to read. It helped me to understand so much more about how to build a business from a 'vision'. It is not just the normal 'sort of telling you the right way to do business' type of educational book, it is more like a story telling book, written by a very successful Starbucks CEO, telling you how he managed to turn his dream into reality and all the possible risks he faced. This is a very intriguing book to read indeed. It helped me to differentiate a true business dream from just a passing phase type of dream. As long as you are truely passionate about something, you will be able to find a way and to achieve your dream.

I’ve just got this book and cannot put it down. Howard Schultz is such an inspiring man that started from a very poor background and became the successful man he is today.The book is well written and really hooks you up. I can’t wait to get myself a job at Starbucks to learn the art of coffee appreciation. This book made my day!

This books details how Howard Schultz built Starbucks from a small Seattle based business to the global brand it has become today. I particularly enjoyed the stories of the early years, the author comes across as very humble about success often crediting the team around him, however, there are more many inspiring anecdotes and quotes. A highly recommend d read for anyone interested in business.

Made me want to drink more Starbucks. Like all corporate bios, its very subjective, and its not the end of the Starbucks story, but I enjoyed it. An easy read, entertaining and told the history of Starbucks back then

I'm only a little way into this book so I'm maybe a bit churlish to deliver a verdict so early in the reading, but for me the text screams 'Not written by Howard Schultz - written by a ghostwriter'. And so it seems, judging by the back cover credits. I had the same issue reading Jo Malone's autobiography recently. Professional writers make something polished and seamless of their raw material, so that the true voice gets glossed over and replaced by something more like PR. This aspect is very much putting me off.

Simplicity is the ultimate sophistication but it is easier if you have a clear identity and purpose and ensure that it is your guiding light in all that you do. This book demonstrates the value of that.

a must read for entreprenurs

Fast service with book arriving in good condition. However, the barcode sticker on the spin was really on firmly. I Tried to steam it off but it did damage the cover.