Why Fonts Matter: a multisensory analysis of typography and its influence from graphic designer and academic Sarah Hyndman
Product ID: 47967537
🎨Interactive quizzes & case studies
📊120+ typefaces analyzed
🧪Data-driven typography insights
€ 42.16
1
Sold byAmazon NetherlandsDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO
Buyer Protection · Full refund if your order doesn't arrive as described.
Desertcart purchases this item on your behalf and handles shipping, customs, and support to Netherlands.
Secure transaction
Description
🔠 Transform your words, transform your world!
- DESIGN MEETS PSYCHOLOGY - Discover how fonts can alter taste, mood, and trust—turning typography into a powerful communication tool.
- UNLOCK THE SCIENCE OF FONTS - Explore how 120+ typefaces influence emotions and decisions with rigorous, crowdsourced research.
- FUTURE PROOF YOUR VISUAL LANGUAGE - Stay ahead with groundbreaking research that transforms typography from art to science.
- MULTISENSORY TYPOGRAPHY EXPERIENCE - Engage with interactive quizzes and tests that reveal how fonts affect your senses and perceptions.
- FOR CREATIVES CURIOUS MINDS ALIKE - Whether a professional or enthusiast, gain fresh insights that make fonts relevant beyond design circles.
Why Fonts Matter by Sarah Hyndman is a groundbreaking, research-driven exploration of typography’s hidden power. Featuring analysis of over 120 typefaces, interactive quizzes, and multisensory case studies, this book reveals how fonts influence emotions, perceptions, and even taste. Perfect for designers, marketers, and anyone eager to harness the science behind type to elevate communication and brand impact.
Specifications
| ASIN | 0753557231 |
| Best Sellers Rank | 231,921 in Books ( See Top 100 in Books ) 42 in Branding & Logo Design 60 in Web Design Applications 68 in Web Graphics & Animation |
| Customer reviews | 4.6 4.6 out of 5 stars (456) |
| Dimensions | 19 x 1.4 x 22 cm |
| Edition | 1st |
| ISBN-10 | 9780753557235 |
| ISBN-13 | 978-0753557235 |
| Item weight | 516 g |
| Language | English |
| Print length | 144 pages |
| Publication date | 28 Jan. 2016 |
| Publisher | Virgin Books |
Common Questions
Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.
Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.
Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.
Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.
Trustpilot
TrustScore 4.5 | 7,300+ reviews
Shop Global, Save with Desertcart
Value for Money
Competitive prices on a vast range of products
Shop Globally
Serving millions of shoppers across more than 100 countries
Enhanced Protection
Trusted payment options loved by worldwide shoppers
Customer Assurance
Trusted payment options loved by worldwide shoppers.
Desertcart App
Shop on the go, anytime, anywhere.