🖤 Own your look, rain or shine – eyeliner that never quits!
ETHICAL BEAUTY - Cruelty-free formula that lets you look fierce with a clear conscience.
GENTLE ON SKIN - Dermatologist and ophthalmologist tested, suitable for all skin types.
ALL DAY CONFIDENCE - Smudge-proof, flake-proof, and waterproof for up to 16 hours of flawless wear.
BOLD UNFORGETTABLE - Highly pigmented liquid formula for striking, dramatic eyes.
EFFORTLESS PRECISION - Maximum control applicator ensures smooth, sharp lines every time.
Rimmel London Exaggerate Waterproof Liquid Eyeliner delivers a bold, jet-black finish with a precision applicator for flawless lines. Its smudge-proof, waterproof formula lasts up to 16 hours, making it perfect for all-day wear. Tested by dermatologists and ophthalmologists, it suits all skin types and is cruelty-free, embodying fearless, authentic beauty.
Specifications
Manufacturer
COTY
Package dimensions
10.1 x 2.1 x 1.4 centimetres
Package Weight
0.01 Kilograms
Item dimensions L x W x H
16 x 16 x 101 millimetres
Item weight
2.5 Grams
Brand
Rimmel
Colour
Black
Format
Liquid
Volume
2.5 Millilitres
Skin type
All
Special features
Waterproof, Smooth
Speciality
Waterproof, Long Lasting
Target audience
women
Item model number
99350189091
Product Dimensions
1.6 x 1.6 x 10.1 cm; 2.5 g
ASIN
B00EAM6WA6
Have a Question? See What Others Asked
is this vegan and cruelty free? Thanks
Could you please tell me if it comes in a concealed pack, thanks
I received this item without any seals. Is this how it comes?
Does this transfer or crease?
Reviews
4.4
All from verified purchases
T**?
loveee it!
very easy to apply with precise brush, it lasted ages, this photo was two hours after first applying and the colour was very dark and thick, very pigmented! best eyeliner that i've ever used i definitely recommend it <33
O**S
Best eyeliner I have ever used
Use for wings, and although its liquid the applicator is sort of like a hard pointed felt tip. Which is great, as felt tips have alot of control but seem to constantly dry out mid use for me. Lasts all day, resistant to some accidental smudging and still can be taken off easily. An eyeliner for life, and also on a budget!
S**S
Seal requires security wrapping but great otherwise
Great product at great price but would really like it if the seal was security wrapped to make sure/confirm it’s not been opened before use.
D**Y
Very good
Easy to apply with a small fine tip. Very black unlike some, only need one line. Dries quickly and isn’t sticky on the lid. Seems so far to be long lasting and hasn’t flaked away like some do. I wish I was on holiday to test the waterproof claim, but I’m very happy, one of the better ones
J**A
Great eyeliner and amazing value
I’ve been wearing black eyeliner every day since I was a teenager and obsessed with wanting to look like a sort of blue eyed Cleopatra. I’ve tried many brands and bought this one based on the good reviews because my previous brand, Bobbi Brown liquid eyeliner, has been discontinued. The new ink liners are, to my mind, not nearly so good as the proper liquid ones. I can’t get a decent black line with them - it always looks too pale and thin and not like in the pictures. Because of lockdown I decided to order the Rimmel one and I’m very pleased with it. I would say it doesn’t stay on quite so well as the Bobbi Brown one, but for less than £4 versus £25 for the Bobbi Brown one, there’s no competition. Most of the time it stays on well. If you exercise and get sweaty it can smudge a little, but generally it goes on easily and stays there. Compared with the Bobbi Brown one, the brush is stiffer, which makes it easier to use, and the bottle stands upright and doesn’t leak, which is fantastic. I’ve found my new go to eyeliner!
J**D
Disappointing
I bought this as it states was waterproof. I put this on and went out for a walk on a hot day. When I got back the wings I had made for my eyes had almost completely gone from sweat and I had to reapply. This does not bode well for my holiday.
L**X
Eyeliner
Love this eyeliner the best ever I will definitely buy again
C**S
Product
Lovely eyeliner, definitely waterproof and smudge proof once it has dried which it dries quickly. it lasts a long time i put my makeup on first thing in the morning before work around half 5 in the morning and take it off around half 9 at night maybe later depending on when i finish work and stuff and honestly when i come to take it off it still looks just as good as when i put it on in the morning
Common Questions
Trustpilot
TrustScore 4.5 | 7,300+ reviews
Imran F.
Very reliable shop with genuine products. Will definitely buy again!
2 weeks ago
Ali H.
Fast shipping and excellent packaging. The Leatherman tool feels very premium and sturdy.
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Which is great, as felt tips have alot of control but seem to constantly dry out mid use for me. Lasts all day, resistant to some accidental smudging and still can be taken off easily. An eyeliner for life, and also on a budget!"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"S***S"},"datePublished":"26 April 2025","name":"Seal requires security wrapping but great otherwise","reviewBody":"Great product at great price but would really like it if the seal was security wrapped to make sure/confirm it’s not been opened before use."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"D***Y"},"datePublished":"8 May 2025","name":"Very good","reviewBody":"Easy to apply with a small fine tip. Very black unlike some, only need one line. Dries quickly and isn’t sticky on the lid. Seems so far to be long lasting and hasn’t flaked away like some do. I wish I was on holiday to test the waterproof claim, but I’m very happy, one of the better ones"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"J***A"},"datePublished":"2 March 2021","name":"Great eyeliner and amazing value","reviewBody":"I’ve been wearing black eyeliner every day since I was a teenager and obsessed with wanting to look like a sort of blue eyed Cleopatra. I’ve tried many brands and bought this one based on the good reviews because my previous brand, Bobbi Brown liquid eyeliner, has been discontinued. The new ink liners are, to my mind, not nearly so good as the proper liquid ones. I can’t get a decent black line with them - it always looks too pale and thin and not like in the pictures. Because of lockdown I decided to order the Rimmel one and I’m very pleased with it. I would say it doesn’t stay on quite so well as the Bobbi Brown one, but for less than £4 versus £25 for the Bobbi Brown one, there’s no competition. Most of the time it stays on well. If you exercise and get sweaty it can smudge a little, but generally it goes on easily and stays there. Compared with the Bobbi Brown one, the brush is stiffer, which makes it easier to use, and the bottle stands upright and doesn’t leak, which is fantastic. I’ve found my new go to eyeliner!"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"3.0"},"author":{"@type":"Person","name":"J***D"},"datePublished":"11 May 2025","name":"Disappointing","reviewBody":"I bought this as it states was waterproof. I put this on and went out for a walk on a hot day. When I got back the wings I had made for my eyes had almost completely gone from sweat and I had to reapply. This does not bode well for my holiday."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"L***X"},"datePublished":"17 May 2025","name":"Eyeliner","reviewBody":"Love this eyeliner the best ever I will definitely buy again"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"C***S"},"datePublished":"7 June 2024","name":"Product","reviewBody":"Lovely eyeliner, definitely waterproof and smudge proof once it has dried which it dries quickly. it lasts a long time i put my makeup on first thing in the morning before work around half 5 in the morning and take it off around half 9 at night maybe later depending on when i finish work and stuff and honestly when i come to take it off it still looks just as good as when i put it on in the morning"}],"aggregateRating":{"@type":"AggregateRating","ratingValue":4.625,"bestRating":5,"ratingCount":8}},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"is this vegan and cruelty free? Thanks","acceptedAnswer":{"@type":"Answer","text":"This product is not vegan. However, I have not had any issues with my eyes since using it. This was something important to me ."}},{"@type":"Question","name":"Could you please tell me if it comes in a concealed pack, thanks","acceptedAnswer":{"@type":"Answer","text":"Mine did not"}},{"@type":"Question","name":"I received this item without any seals. Is this how it comes?","acceptedAnswer":{"@type":"Answer","text":"that's strange it shouldn't come like that one was fine it was sealed up in a plastic wrapper."}},{"@type":"Question","name":"Does this transfer or crease?","acceptedAnswer":{"@type":"Answer","text":"I let it dry, it's been humid here, it transferred right along my crease whilst I was in work."}}]}]}