Mascara

I purchased this as a gift for a friend, and she absolutely loved it. She mentioned that it added noticeable length without clumping and held up well throughout the day. The formula goes on smoothly and doesn’t flake or smudge easily. The brush has a bit of flexibility, which makes it easy to coat lashes evenly and reach smaller lashes without making a mess. It gives a clean, defined look rather than feeling heavy or stiff. Another big plus is the mini size. It’s perfect for travel, makeup bags, or anyone who prefers trying a product before committing to a full size. What stood out most: - Adds good length without clumping - Long-lasting wear - Lightweight, comfortable formula - Brush has slight give for better control - Perfect travel or trial size Overall, this is a great mascara, especially for someone who wants definition and length without heaviness. It made a great gift and definitely delivered on quality.

This mascara is really nice. It went on easily also it shows up when you apply it. I did one coat and it was great and non gummy. I used a face wash ( The Ordinary ) and it came off easily with no residue. Worth the price. I imagine this will be my mascara going forward.

In love with this mascara! Instead of paying $$$ of money for something high-quality, this mascara gets the job done at the fraction of the price! Love how my lashes look 10x longer and looking more fuller too! Love this product!

I love the amazing lashes this gives me but sadly, it irritates my eyes so badly 😭.

I purchased mascara because I am developing an eye allergy. The Tower mascara has been wonderful as it is hypoallergenic and my allergies has improved while wearing it. I am an eye-make-up junkie so developing allergic reactions to mascara has been extra tough, which is why I’m so happy with my Tower mascara purchase. My eyelashes look fabulous and I’ll be purchasing Tower mascara again and again!

I really wanted to like this mascara because it was recommended by a friend, but it ended up being a miss for me. It looked full once I put it on, but after wearing for an afternoon, it started feeling powdery on my lashes. When I went to remove, it was fairly easy to remove, but did tend to clump on removal.

If you're tired of mascara that promises volume but delivers clumps, and promises long-wear but leaves you with raccoon eyes, you need to try the Tower 28 mascara. I work outdoors in the unforgiving Texas heat, a true test for any makeup product. Before this, my mascara would smudge and flake by midday. This product solved every single one of those problems. It provides excellent volume and length that you can build up layer after layer with zero clumping. Best of all, it stays perfectly in place all day—no smudging, no matter the weather. When it's time to take it off, it's a breeze. Micellar water or a gentle cleanser removes it completely without any tugging. This is a mascara that delivers on every claim and then some.

Works beautifully for my fine, short, sparse lashes. Surprisingly, the applicator works very well, plus it doesn’t touch my skin during application. Product thickens, curls and lengthens, doesn’t flake and removes easily. Lightish, warm brown is flattering for my hazel eyes and fair skin.