Design Thinking: Integrating Innovation, Customer Experience, and Brand Value

If you are creating products and services without a design process that produces innovative solutions; if you operate in a world of products and services where best in class is a must; if you are looking for real world methods for delivering break through content; if you want to hear from design professionals wired with design thinking; if you have heard colleagues and clients refer to "design thinking" and want to learn about it with the hopes of implementing it into your business then this book is invaluable. After reading many other books that touch on the design thinking concept; here is a book that provides a wealth of in depth information that examines design thinking from a number of perspectives. In my company we need to be both attune to our client's approach to design and integrating ourselves into their process while maintaining our own design disciplines internally. This book provides insights to these sorts of design challenges as well as more traditional ones such as building a design thinking process and the culture of design in a company. Great information and interesting to read as well. Very much enjoyed it.

Great collection of thoughts on the design process and how design thinking can be applied and make a difference in any organization.

I have read a few of the mainstream books on design thinking. Without exception I've found them to portray a shallow rearrangement of common sense and common techniques as a revolution of sorts. This is the first book I've found that invites the reader to transform their basic concept of imagining, developing and launching a new product. It's ironic that the author states in the forward that when he was asked to create a book on design thinking, his first question was "Hasn't that already been done?" Thomas Lockwood has succeeded in doing for innovative thinkers what the authors of all the other books failed at: He provides a cogent thought-scape that allows products to exceed the baseless fairy tale beginnings in the imaginations of innovators, and to disrupt and transform their target markets, even blossoming in markets not yet imagined when the spark of their existence came to life in the minds of their creators.The book provides a living landscape for innovators. It's up to us to understand and respect the tenets set forth on the book, and leverage them in our attempts to make the world a better place. Because we're working with a living landscape, we should also dedicate ourselves to nurturing and enhancing the concepts presented, and to mentoring others in their use.

Clear writing and clear thinking. Worth the read.

Great read with many useful tools. I'm using design thinking concepts to expand my way of approaching program and executive development processes. These ideas are transforming the way I think about the learning process!Dr. Terrence E. MaltbiaFaculty Director, Columbia Coaching Certification ProgramTeachers College, Columbia UniversityNYC | USA

I liked the book but the fact it is a collection of articles by several authors is good and bad. It is good because allows the reader to get in touch with different points of view. And it is bad because articles vary in quality and relevance. all in all, i recommend it to all who want to better understand how design evolved and gained relevance in the business world.

The diversity of opinion and application is almost recursive in elaborating the value of collaboration and breadth of perspective in applying design thinking.

The book has water damaged and isn’t the newest edition