---
product_id: 457654030
title: "Aura Digital Picture Frame - 10.1\" HD Mat Display | Wirecutter's Best Digital Frame for Gifting | Text Photos Directly to Your Frame from Anywhere | Quick & Easy Setup Over WiFi - Free App | No Fees"
brand: "aura"
price: "€ 394.71"
currency: EUR
in_stock: true
reviews_count: 13
url: https://www.desertcart.nl/products/457654030-aura-digital-picture-frame-10-1-hd-mat-display-wirecutters
store_origin: NL
region: Netherlands
---

# Direct photo sharing via app Seamless WiFi setup 10.1" HD color-calibrated display Aura Digital Picture Frame - 10.1" HD Mat Display | Wirecutter's Best Digital Frame for Gifting | Text Photos Directly to Your Frame from Anywhere | Quick & Easy Setup Over WiFi - Free App | No Fees

**Brand:** aura
**Price:** € 394.71
**Availability:** ✅ In Stock

## Summary

> 🖼️ Turn your memories into a living gallery—anytime, anywhere.

## Quick Answers

- **What is this?** Aura Digital Picture Frame - 10.1" HD Mat Display | Wirecutter's Best Digital Frame for Gifting | Text Photos Directly to Your Frame from Anywhere | Quick & Easy Setup Over WiFi - Free App | No Fees by aura
- **How much does it cost?** € 394.71 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nl](https://www.desertcart.nl/products/457654030-aura-digital-picture-frame-10-1-hd-mat-display-wirecutters)

## Best For

- aura enthusiasts

## Why This Product

- Trusted aura brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Vibrant HD Display:** Showcase your photos in stunning 10.1" HD with expert color calibration for true-to-life brilliance.
- • **Smart Auto Features:** Auto brightness, cropping, and on/off settings mean your frame always looks perfect without lifting a finger.
- • **Effortless WiFi Setup:** Get your frame up and running in minutes—no tech headaches, just instant photo magic.
- • **Gift-Ready & Personal:** Preload photos and messages before gifting—arrives in premium packaging that screams thoughtful and chic.
- • **Instant Family Connection:** Invite loved ones to send photos directly from their phones, keeping memories fresh and shared in real-time.

## Overview

The Aura Digital Picture Frame features a 10.1-inch HD color-calibrated display with seamless WiFi setup and a free app for instant photo sharing. Recommended by top reviewers, it offers unlimited cloud storage with no subscription fees, smart auto-adjustments, and a premium gift-ready design, making it the ultimate modern keepsake for staying connected with family and friends.

## Description

desertcart.com : Aura Digital Picture Frame - 10.1" HD Mat Display | Wirecutter's Best Digital Frame for Gifting | Text Photos Directly to Your Frame from Anywhere | Quick & Easy Setup Over WiFi - Free App | No Fees : Electronics

Review: Setup, and enjoy- quick and easy! - The best digital picture frame for many reasons; User Friendly-in just a few easy steps you will have it set up and down loading your favorite photos. From download to viewing is a matter of seconds. An awesome place to display all those photos from your phone. Share the app with loved ones, near or far, easily send them an invite to share the app and you’ll be surprised with pictures that the send to your frame. It can be displayed horizontal or vertical. Hung on a wall or displayed on counters, end tables, anywhere really! I was gifted mine, but since purchased many for almost everyone within my family and close friends. Great go to gift, and one that will be cherished for ever!!!!
Review: Great digital frame! - Bought this for my 82 year old mother. She has low vision so cruising social sites for family photos isn’t an option. This frame was so easy to set up. I created a folder of photos on my iPhone before her frame arrived then uploaded them once it was delivered. Easy. I then texted a link to family members and just sending photos through text puts photos directly onto the frame. Cool. I like it. You can then manage the frame through their app - which photos to change out/remove, how fast to display them, etc. I can manage my mom’s frame via the app from 100 miles away. Perfect. I read reviews of other frames and this one stuck out because I don’t have to pay a subscription, I have unlimited photos and free storage. I also discovered that the ease of use is exactly as others described. It’s easy. Picture quality is bright and clear although bad photo in, bad photo displayed.. It turns off at night and back on when light hits it. Nice. Buy it. It’s worth the money. I’ve enjoyed watching the photos roll by, having others in the family post photos — and I think mom will love it. It’s an easy, fun way for family to stay connected. 👍

## Features

- TOP RATED WIFI DIGITAL FRAME: Millions of customers are delighted by Aura as a private and secure way to share and display photos. Recommended by The New York Times/Wirecutter, Wired, and Oprah’s Favorite Things.
- QUICK & EASY SETUP: Set up in minutes on WiFi and instantly add photos and videos from your phone using the free Aura app, available on iOS and Android.
- ADD FROM THE APP: Invite friends and family to share photos directly to your digital picture frame. Free unlimited cloud storage, no subscription fees.
- SMART FEATURES: Designed with high-quality materials and a color-calibrated HD display, the Aura Carver Mat landscape frame automatically manages photo cropping, screen brightness, auto on/off, and more.
- PERFECT FOR GIFTING: Pre-load this Aura smart frame with photos, videos, and a gift message in the app before it’s opened. Comes in a premium gift-ready box.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B09X2CL5HG |
| Best Sellers Rank | #2 in Digital Picture Frames |
| Customer Reviews | 4.7 4.7 out of 5 stars (18,505) |
| Date First Available | April 1, 2022 |
| Item Weight | 4.09 pounds |
| Item model number | UKEU900-MBLK |
| Manufacturer | Aura Home, Inc. |
| Product Dimensions | 7.32 x 10.51 x 0.99 inches |

## Product Details

- **Brand:** AURA
- **Color:** 10" - Black with Mat
- **Compatible Devices:** Works with Apple (iOS 13+) and Android (5.0+) devices
- **Resolution:** 1280 x 800
- **Screen Size:** 10 Inches

## Images

![Aura Digital Picture Frame - 10.1" HD Mat Display | Wirecutter's Best Digital Frame for Gifting | Text Photos Directly to Your Frame from Anywhere | Quick & Easy Setup Over WiFi - Free App | No Fees - Image 1](https://m.media-amazon.com/images/I/71WSCdw8rJL.jpg)

## Available Options

This product comes in different **Color** options.

## Questions & Answers

**Q: Is there a limit on the number of people that can access the app to send pictures to the frame?**
A: Hi there! Thanks for reaching out.
There is no limit to the number of members you can invite to join your frame. There is also no limit to the number of photos you can add to the frame with $0 cost.

**Q: My brother is disabled and can’t use his hands. Can I turn the screen and on remotely via my phone/app?**
A: Hi Shara, 

You can remotely control the frame timer and set - or change - the times at which you want the Aura frame to turn on or off. Our frame range also offers an auto timer that uses the light conditions in the room to automatically turn on in the morning and off in the evening. If you need more help please visit our Online Help Centre on auraframes.com/help to find may helpful articles and our Customer Care team's contact details. 

Kind regards, 
Dorian
Aura Customer Care

**Q: does this have to be plugged in?**
A: Thank you for your question.  Yes, all Aura Frames need to be plugged into an electrical outlet and connected to WiFi with Internet access to operate.

**Q: Does this display videos and photos?**
A: Hello and thank you for your question!
All Aura frames can now display your photos and videos. With your new Aura frame, simply download the Aura app to get started adding your favorite photos and videos.
If you have any further questions or concerns, please visit our help center at AuraFrames.com/help.
Thanks
Aura Customer Care

## Customer Reviews

### ⭐⭐⭐⭐⭐ Setup, and enjoy- quick and easy!
*by K***Z on January 13, 2026*

The best digital picture frame for many reasons; User Friendly-in just a few easy steps you will have it set up and down loading your favorite photos. From download to viewing is a matter of seconds. An awesome place to display all those photos from your phone. Share the app with loved ones, near or far, easily send them an invite to share the app and you’ll be surprised with pictures that the send to your frame. It can be displayed horizontal or vertical. Hung on a wall or displayed on counters, end tables, anywhere really! I was gifted mine, but since purchased many for almost everyone within my family and close friends. Great go to gift, and one that will be cherished for ever!!!!

### ⭐⭐⭐⭐⭐ Great digital frame!
*by S***E on December 24, 2025*

Bought this for my 82 year old mother. She has low vision so cruising social sites for family photos isn’t an option. This frame was so easy to set up. I created a folder of photos on my iPhone before her frame arrived then uploaded them once it was delivered. Easy. I then texted a link to family members and just sending photos through text puts photos directly onto the frame. Cool. I like it. You can then manage the frame through their app - which photos to change out/remove, how fast to display them, etc. I can manage my mom’s frame via the app from 100 miles away. Perfect. I read reviews of other frames and this one stuck out because I don’t have to pay a subscription, I have unlimited photos and free storage. I also discovered that the ease of use is exactly as others described. It’s easy. Picture quality is bright and clear although bad photo in, bad photo displayed.. It turns off at night and back on when light hits it. Nice. Buy it. It’s worth the money. I’ve enjoyed watching the photos roll by, having others in the family post photos — and I think mom will love it. It’s an easy, fun way for family to stay connected. 👍

### ⭐⭐⭐⭐⭐ Perfect Christmas, Birthday, Mother/Father's Day Gift
*by M***E on January 20, 2026*

My brother and I just got this for my mom for her birthday. Easy, painless setup and the app works extremely well. The frame feels substantial and has a quality feel, and it is a good size. All of us are able to add pictures extremely easily and everything connected and paired seamlessly. She loves it and we plan to get more for other family members for future gifts.

## Frequently Bought Together

- Aura Digital Picture Frame - 10.1" HD Mat Display | Wirecutter's Best Digital Frame for Gifting - Send Photos Directly from Your Phone from Anywhere | Quick & Easy Setup Over WiFi - Free App | Black
- Skylight Frame – WiFi Digital Picture Frame Customer Support, Touch Screen Digital Photo Frame with Easy Setup, Photo Gifts for Parents and Grandparents - 10 Inch Black

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*Product available on Desertcart Netherlands*
*Store origin: NL*
*Last updated: 2026-03-04*