💄 Glow smarter, not harder — your skin’s new BFF.
JOAH Primedation Liquid Foundation in Dark Medium is a multitasking, skincare-infused foundation that combines medium coverage with a built-in primer. Enriched with hyaluronic acid, luminizing peptides, collagen, and blue light defense, it hydrates, firms, and protects skin while delivering a natural, radiant finish. Lightweight and buildable, it camouflages imperfections and fine lines, streamlining your routine with cruelty-free, clean ingredients.
I**A
Love this!
Goes on smooth and light. Looks beautiful and leaves skin healthy
T**S
Good buy
I was very pleasantly surprised with this foundation. Good coverage and doesn't settle into my wrinkles. If you like shine you will live this.
K**Y
It’s just ok
Not real blendable almost dry finish looks flaky.
L**N
Good product
- Medium coverage matte finish.- Quickly set- Low transfer-Comfortable lightweight- Applies evenly by just using fingers.I have dry skin, so I appreciate the hyaluronic acid content and soft finish.I does pill with vigorous rubbing after it's dry, as one might do with itchy eyes. But, it's fine with just the regular friction of powder application, or eye makeup.I do have very sensitive skin. I do feel a bit of a tingle (I do, with a lot of products), but it is only a slight discomfort, that goes away after 2 minutes. It doesn't create any redness or irritation, and it's fragrance free.It'd be nice if this also had some spf. On the other hand, I find most spf irritating, so I don't mind applying my own spf prior to use.I was pleasantly surprised to find this has 2 bottles. Excellent value!
A**R
Joah foundation
I've only used it today. It went on smoothly and looks and feels good. I'll have to use it a few more times.
T**T
Be aware of product defects
Pump mechanism defective. I live about 40 minutes from the Amazon return station or I would return the product and request a new one. In my opinion, I could be wrong, this product was a second, could not sell it in a retail setting. I hate to self dispense because it is not sanitary. I am a medical aesthetician and I deal with a lot of different products. Very few manufacturers have a “very fair” foundation for those clients that truly have light complexions. I am so disappointed.
C**E
Incredible healthy option for bio hackers
Doesn’t clog pours and color looks incredible. Amazing glow!!!
J**4
Love it for drugstore budget
Peptides, hyaluronic acid and collagen, oh my! Just what my 40s face needed. I have sensitive skin but have had no issues. Sensitive to smells too but this one is fine. Don't understand the 3.9 stars rating. I like Joah and it's definitely a brand that I trust. The only Improvement I would suggest to this formula would be to add non-chemical SPF. The current formula does not advertise any Spf at all.I purchased light warm. My skin has some golden and medium notes but also I can be on the lighter side for Hispanic/Asian skin tone.
Trustpilot
5 days ago
2 days ago
