Everlasting Love. amika Keep Your Color Shampoo extends your hair color lifeline with a unique combination of UV filters and antioxidant-rich Obliphica berry. Shade Shield. Sophisticated UV filters shield color and prevent fading, while powerful antioxidants protect against free radical damage Party of Five. 5 different amino acids strengthen the hair shaft, smooth the cuticle and boost the hair’s elasticity and health.
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