Ion Bright White Creme Toner Platinum Pearl Platinum Pearl

This worked so good on my dark hair after highlighting it. Tured my hair a pretty gray white

Such a beautiful color, I bought two. The stunning vibrancy is unmatched.

I bleached my hair and applied this exactly to what the instructions said in my hair turned to silver white, which is exactly what I wanted. I am very pleased with this product and would recommend it.

I have tried on so many occasions to get the cool icy or ashy blonde and always coming up short. I have tried all the well-a toners and could never completely get rid of all the brassiness….till now!! Holy cow this stuff actually works!! I bleached to a 9/10 which left me at a bright yellow that you normally see when bleaching. Then I used this icy white crème toner with 10 developer at a 1:1 ratio. I left it on for about 20-25 minutes. I finally have the ashy platinum blonde that I have been shooting for. I will be a return customer until my hair naturally stays this color :) Thank you for a product that does what it says.

Love this … it’s nice and lightens the bright pink to the perfect shade. Price is a lil high but easier then going shopping

Works great

Unlike photos, this did not turn my hair silver. It did tone things to pull out the yellow, but disappointed and stained my sink even though other dye, including Ion vivids, haven't.

Slightly lightened my hair, but it was nowhere near icy white.