How Brands Grow: What Marketers Don't Know
Product ID: 4284969
€ 60.06
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Description
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.
Specifications
| Best Sellers Rank | #13,426 in Books ( See Top 100 in Books ) #5 in Business Marketing #7 in Market Research Business (Books) #13 in Marketing & Consumer Behavior |
| Customer Reviews | 4.5 out of 5 stars 1,199 Reviews |
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