Beloved Brands: The playbook for how to build a brand your consumers will love Paperback – February 4, 2022

This book delivers everything it promises and more.It is without a doubt the most practical book for those who want to follow brand management that I have ever read in my life!Its distinguishing feature is that it is written by a real, experienced marketeer for marketers. It contains methodologies, tools, templates and thought processes that Graham actually used and uses in his career.And it teaches one of the most underrated skills: business writing.It is a material that is not only useful to be read once but to be kept on your desk at work to be consulted frequently.Some advice: use and abuse the content of this book and don't tell anyone about it :)

One of the best brand building books! I have been buying it for my teams for years

Beloved Brands is a great book for all levels of an organization on the importance of brand, and how to create a framework to create or drive a brand. I have followed Graham on social media for quite some time and always found his posts, articles, and ideas motivating and easy to understand. He presents information in an easy-to-follow visual way, and the book is full of real-world examples. I find with many books on brand they get you to think, which is good. But Beloved Brands is more than just a book; it's a tool you can deploy immediately and start to see the benefits. I highly recommend this book whether you are a CMO, VP of Marketing, Brand Manager, or anyone in an organization that is involved with brand-building.

Graham is the “marketers marketer” and delivers on his promise of making Brands Strong and Brand Leaders Smarter. Over the last 10 years I’ve probably read just about every major marketing and branding book written, and that includes Kotler, Lane-Keller, Trout, Aaker, and the list goes on. Simply, Graham is at this level. The key difference is Graham has been in the day-to-day trenches on both corporate-side and as an entrepreneur, and has experienced first-hand the challenges that we all face, and this makes him unique as a coach and trainer. Graham’s ability to take complex topics and boil them down to actionable processes, techniques and metrics that cut through the clutter and eliminates the typical mumbo jumbo that devalues marketing’s voice at the table is a true gift.

If you are in brand management, this book is for you. Amazing tools, well explained, and a ton of great case studies to help understand the tools. Very practical. Keep it by my desk and look at it once a week.

Great quality publication useful for marketing professionals

Just finished reading this book. Excellent use of practical concepts and strategic frameworks for brands that are unknown startups to iconic, beloved brands. I’ll keep this at my desk and continually reference throughout my marketing career. Definitely buy this one.

I've been looking for a book that details the brand building process that doesn't sound like a reworded version of everyone else's ideas. I read the reviews prior to buying this book and they were glowing, so I figured there must be something special here. I was wrong.Here are my issues with it:1. The book is reminiscent of the very first ebooks from so many years ago. It's packed with bold red headlines. simplistic prompts, and outmoded, Microsoft clipart. There are spacing issues aplenty. I couldn't tell where one chapter ended and the next began. If you're going to charge $35 for a digital publication, at least invest a few bucks to have it professionally formatted.2. It's touted as a book about branding, but it's really a book about marketing your brand. I attached an image to this review that encapsulates several of my points in one place.3. The author claims to have had a unique and novel idea with his 'Brand Love Curve'. 5 Stages of customer connection. This entire concept is clearly modeled after Eugene Schwartz's 5 Stages of Awareness as detailed in his book 'Breakthrough Advertising', first published in 1966. I would've been fine with the author stating this inspiration, but he doesn't. He takes full credit for the idea. Not cool.4. The book is not available for Kindle Cloud reader so I was unable to read it on my laptop and instead had to download it to my i-pad and read it there. Not a huge deal, but again... for $35 format your publication, please.5. Ideas felt sporadic and haphazard and were shared in no particular order. The information was presented more like a data dump than a book. This left it feeling disorganized with zero flow. It was like a giant run-on sentence.The thing is, it seems like the author might even have a grasp on branding and its underlying concepts. My suggestion is to outsource the copywriting and design/formatting to professionals. Otherwise, call it what it is, an overpriced whitepaper.The bottom line is: if you are going to put yourself out there as a branding professional, your business should be intentionally and meticulously developed and professionally presented. This was none of those things.