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| Best Sellers Rank | #10,205,121 in Books ( See Top 100 in Books ) #3,348 in Business Marketing #6,470 in Advertising (Books) #13,495 in Strategic Business Planning |
| Customer Reviews | 4.8 4.8 out of 5 stars (17) |
| Dimensions | 6.85 x 0.51 x 9.69 inches |
| Edition | 1st |
| ISBN-10 | 0765646587 |
| ISBN-13 | 978-0765646583 |
| Item Weight | 14.1 ounces |
| Language | English |
| Print length | 224 pages |
| Publication date | July 13, 2016 |
| Publisher | Routledge |
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