Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising
Product ID: 399389181
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The new edition of the book readers call the bible for advertising The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity―while critical―is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you’re new to the business or a practicing professional. In this fully updated edition, you’ll explore: How to employ the traditional concepting techniques today’s creatives use, as well as new developments in applied creativity and inquiry-based innovation. How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life. How to go 180˚ against common sense for ideas that have the potential of becoming viral. How to create the kind of portfolio that will get you a job in the industry. Review: Inspiring thinking, from an experienced creative. - A stimulating, practical guide to understanding core principles in creating memorable advertising impact. Review: Terrible estado - Llego en pésimas condiciones, no lo devuelvo porque implica demasiados pasos y actividades, pero amerita la devolución y el reembolso de la compra.
| Best Sellers Rank | #41,898 in Books ( See Top 100 in Books ) #9 in Advertising Graphic Design #60 in Computer Graphics & Design #63 in Advertising |
| Customer Reviews | 4.7 out of 5 stars 208 Reviews |
S**K
Inspiring thinking, from an experienced creative.
A stimulating, practical guide to understanding core principles in creating memorable advertising impact.
M**A
Terrible estado
Llego en pésimas condiciones, no lo devuelvo porque implica demasiados pasos y actividades, pero amerita la devolución y el reembolso de la compra.
M**O
Great book, but used to be better
Fantastic book but the third edition is far superior in my opinion. I first read Hey Whipple ten years ago and it was by a mile the best book in advertising. Times have changed and Luke Sullivan has updated the book to be more contemporary. In my opinion this didn’t improve the book at all but i understand why the author did it. Social media and digital are all the rage these days and weren’t explored in earlier versions. Personally, I almost fell asleep when the author would talk about creative tech and the likes. I know it’s important in our day and age, but I find it incredibly boring. So basically, if you can, get the third edition. If you can’t then get the last one. It’s still a good book.
C**E
Livro publicidade
O livro chegou exatamente como anunciado.
C**E
great for intro to copywriting
great read if you’re trying to get into copywriting
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