--- product_id: 394909484 title: "Preference Vivids 7.432 Copper: Long-lasting, high-intensity permanent hair colour. Achieve vibrant, captivating results with this radiant copper shade, for intense luminosity and lasting colour." brand: "l'oreal paris" price: "€ 24.97" currency: EUR in_stock: true reviews_count: 13 category: "L'oreal Paris" url: https://www.desertcart.nl/products/394909484-preference-vivids-7-432-copper-long-lasting-high-intensity-permanent store_origin: NL region: Netherlands --- # Up to 8 weeks vibrant wear 3X shinier, radiant finish Vegan & cruelty-free formula Preference Vivids 7.432 Copper: Long-lasting, high-intensity permanent hair colour. Achieve vibrant, captivating results with this radiant copper shade, for intense luminosity and lasting colour. **Brand:** l'oreal paris **Price:** € 24.97 **Availability:** ✅ In Stock ## Summary > 🔥 Dare to Shine Boldly with Copper Radiance! ## Quick Answers - **What is this?** Preference Vivids 7.432 Copper: Long-lasting, high-intensity permanent hair colour. Achieve vibrant, captivating results with this radiant copper shade, for intense luminosity and lasting colour. by l'oreal paris - **How much does it cost?** € 24.97 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.nl](https://www.desertcart.nl/products/394909484-preference-vivids-7-432-copper-long-lasting-high-intensity-permanent) ## Best For - l'oreal paris enthusiasts ## Why This Product - Trusted l'oreal paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Safe & Nourishing:** Ammonia-free, vegan, and cruelty-free formula with a conditioning post-colour treatment for soft, healthy hair. - • **Effortless Application:** Simple shake-to-mix formula and precision applicator tip make salon-quality results achievable at home. - • **Bold, Long-Lasting Copper:** Turn heads with intense, radiant colour that stays vibrant for up to 8 weeks. - • **Liquid Gel Tech for Shine:** Experience up to 3X shinier hair with L’Oréal’s advanced Liquid Gel technology enriched with UV filters and Vitamin E. - • **14 Vivid Shades to Choose From:** Express your unique style with a curated palette inspired by iconic hues like Santa Monica’s copper sunset. ## Overview L'Oréal Paris Preference Vivids Copper 7.43 is a permanent hair colour delivering intense, luminous copper tones that last up to 8 weeks. Featuring Liquid Gel technology enriched with UV filters and Vitamin E, it provides up to 3X shinier hair with a nourishing, ammonia-free, vegan formula. Easy to apply with a precision applicator and includes a post-colour conditioner for enhanced softness and shine. ## Description Product Description L’Oreal Paris Colorista is now L’Oreal Paris Preference Vivids. Our Preference expertise is at the service of Vivid Colours, in 14 shimmering shades; Copper was inspired by the seaside resort of Santa Monica and its unforgettable warm, shimmery, copper-colored sunset. Get high-intensity, bold colour with radiance that holds for up to 8 weeks*. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colour experts for up to 3X shinier hair and a luminous colour result you can trust. Be colour safe and always do your 48-hour patch test. *INSTRUMENTAL TEST Ingredients 1241801 - Colour Gel: Aqua / Water , Alcohol Denat. , Peg-4 Rapeseedamide , Glyceryl Lauryl Ether , Deceth-3 , Propylene Glycol , Laureth-5 Carboxylic Acid , Ethanolamine , Dipropylene Glycol , Hexylene Glycol , Ammonium Hydroxide , Poloxamer 338 , Oleyl Alcohol , 4-Amino-2-Hydroxytoluene , 5-Amino-6-Chloro-O-Cresol , P-Aminophenol , M-Aminophenol , 2-Amino-3-Hydroxypyridine , Sodium METABISULFITE , Thioglycerin , Toluene-2,5-Diamine , Ammoniumthiolactate , 2-Methyl-5-Hydroxyethylaminophenol , Edta , Erythorbic Acid , 2,3-Diaminodihydropyrazolo Pyrazolone Dimethosulfonate , Parfum / Fragrance. (F.I.L. Z281713/1). 1190015 - Developer CREAM: Aqua / Water , Hydrogen Peroxide , Cetearyl Alcohol , Sodium Salicylate , Trideceth-2 Carboxamide Mea , Phosphoric Acid , Ceteareth-25 , Tetrasodium Etidronate , Tetrasodium Pyrophosphate , Glycerin. (F.I.L. C202321/2). 1217043 A - Post Vivid Colour Conditioner: Aqua / Water , Cetearyl Alcohol , Glycerin , Behentrimonium Chloride , Candelilla Cera / Candelilla Wax , Amodimethicone , Cetyl Esters , Isopropyl Alcohol , Tocopheryl Acetate , Sodium Pca , Phenoxyethanol , Ethylhexyl Salicylate , Trideceth-6 , Chlorhexidine Digluconate , Limonene , Camelina Sativa Seed Oil , Linalool , Benzyl Alcohol , Benzyl Benzoate , Geraniol , Cetrimonium Chloride , Citronellol , Hexyl Cinnamal , Amyl Cinnamal , Parfum / Fragrance. (F.I.L. C232981/1). Directions 1) Protect hands and shoulders, pour contents from colouring bottle into developer bottle, close and shake, 2) Part your hair into small, even sections, apply colour using applicator tip (see instruction leaflet for development time), 3) Follow with conditioner, then rinse Safety Warning Please see back of pack for the latest ingredients list Manufacturer Contact Information L'Oréal Paris, London, W6 8AZ Review: A little product goes a long way. - I've dyed my hair red for over six months, this is one I hadn't tried yet. I watched a YouTube video to get an idea of the intense colour. The product is a cream and a runny gel that is mixed together, so the final mixture is a little runnier than I'm used to. So as little goes a long way.. It stains the skin, so Vaseline on the hair line is recommended,And baby wipes to clean all you go. The product does make the eyes sting a little so make sure your in a well ventilated room. Leave for 30 mind then rinse well. The after care conditioner is excellent.. It's in a long tube and has about four applications.. As my hair is just below my ears. The colour is nice but not as red as I was expecting. My hair has been bleached though, so doesn't hold red dye well. Review: Good, economical, all-round hair dye - Easy to apply to dry hair, then just wait the recommended time and wash out. Bright red hair. Great. ## Features - High-Intensity Permanent Hair Dye: Experience a bold, high-intensity transformation with Preference Vivids. Our liquid gel technology delivers a shimmering, multi-tonal colour payoff that is fade-resistant for up to 8 weeks - 100% Grey Coverage & Radiance: Achieve full coverage of visible grey and white hair. This powerful formula integrates perfectly with your natural hair for a seamless, professional finish and luminous radiance - 3X Shinier Hair Performance: Infused with light-reflecting dyes, our unique formula is instrumentally proven to make hair up to 3 times shinier, ensuring your bold new look stays captivating and brilliant - UV Filter & Vitamin E Protection: The included Post Vivid Colour Conditioner is enriched with UV filters and Vitamin E to deeply nourish every strand and preserve the intensity of your colour against external aggressors - Complete At-Home Hair Colour Kit: Each box contains everything you need for a salon-inspired result: 1x Colouring Gel, 1x Developer Cream, 1x Shine-Preserving Conditioner, and professional-grade protective gloves ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B09NQK9Y93 | | Benefits | Shine Enhancing | | Best Sellers Rank | 1,384 in Beauty ( See Top 100 in Beauty ) 27 in Permanent Hair Colour | | Brand | L'Oreal Paris | | Brand Name | L'Oreal Paris | | Colour | PREFERENCE VIVIDS 7.432 COPPER | | Container Type | Bottle | | Country Of Origin | Belgium | | Customer Reviews | 4.5 out of 5 stars 2,322 Reviews | | Full Cure Time | 8 Weeks | | Global Trade Identification Number | 03600524015183 | | Hair Color Permanence | Permanent | | Hair Type | All | | Hair type | All | | Item Form | Gel | | Item form | Gel | | Manufacturer | L'Oréal | | Manufacturer Contact Information | L'Oréal Paris, London, W6 8AZ | | Manufacturer Part Number | 03600524015183 | | Material Features | Cruelty Free, Natural, Vegan | | Material Type Free | Ammonia Free | | Number of Items | 1 | | Package information | Bottle | | Product benefits | Shine Enhancing | | Recommended Uses For Product | Hair coloring | | Set Name | L'Oréal Paris Preference Vivids | | Suitable Hair Colour | All Hair Colours | | Unit Count | 1.0 count | ## Product Details - **Colour:** 7.43 COPPER ENG - **Package information:** Bottle - **Product benefits:** Shine Enhancing - **Brand:** L'Oreal Paris - **Item form:** Gel - **Hair type:** All - **Number of items:** 1 - **Unit count:** 1.0 count - **Material Type Free:** Ammonia Free - **Full cure time:** 8 Weeks ## Images ![Preference Vivids 7.432 Copper: Long-lasting, high-intensity permanent hair colour. Achieve vibrant, captivating results with this radiant copper shade, for intense luminosity and lasting colour. - Image 1](https://m.media-amazon.com/images/I/71CgOz0CAWL.jpg) ![Preference Vivids 7.432 Copper: Long-lasting, high-intensity permanent hair colour. Achieve vibrant, captivating results with this radiant copper shade, for intense luminosity and lasting colour. - Image 2](https://m.media-amazon.com/images/I/816Xh7kGH7L.jpg) ![Preference Vivids 7.432 Copper: Long-lasting, high-intensity permanent hair colour. Achieve vibrant, captivating results with this radiant copper shade, for intense luminosity and lasting colour. - Image 3](https://m.media-amazon.com/images/I/81kSrggeu8L.jpg) ![Preference Vivids 7.432 Copper: Long-lasting, high-intensity permanent hair colour. Achieve vibrant, captivating results with this radiant copper shade, for intense luminosity and lasting colour. - Image 4](https://m.media-amazon.com/images/I/91bwUaeR15L.jpg) ![Preference Vivids 7.432 Copper: Long-lasting, high-intensity permanent hair colour. Achieve vibrant, captivating results with this radiant copper shade, for intense luminosity and lasting colour. - Image 5](https://m.media-amazon.com/images/I/71+MYMxIxJL.jpg) ## Available Options This product comes in different **Color** options. ## Questions & Answers **Q: How long will this hair colour last?** A: Preference Vivids comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks. **Q: What is the difference between Vivids and Colorista?** A: Colorista is now Preference Vivids! These are the same shades with a new look. Get high intensity with a bold colour. **Q: Can I achieve this look on my dark hair?** A: As a rule of thumb, if you have dark hair and want to achieve a bold light colour, you will need to use bleach first. Check our very own Preference Platinum 9L Lift Bleach to create the perfect base for your vibrant transformation! ## Customer Reviews ### ⭐⭐⭐⭐⭐ A little product goes a long way. *by A***R on 11 April 2026* I've dyed my hair red for over six months, this is one I hadn't tried yet. I watched a YouTube video to get an idea of the intense colour. The product is a cream and a runny gel that is mixed together, so the final mixture is a little runnier than I'm used to. So as little goes a long way.. It stains the skin, so Vaseline on the hair line is recommended,And baby wipes to clean all you go. The product does make the eyes sting a little so make sure your in a well ventilated room. Leave for 30 mind then rinse well. The after care conditioner is excellent.. It's in a long tube and has about four applications.. As my hair is just below my ears. The colour is nice but not as red as I was expecting. My hair has been bleached though, so doesn't hold red dye well. ### ⭐⭐⭐⭐⭐ Good, economical, all-round hair dye *by M***R on 9 April 2026* Easy to apply to dry hair, then just wait the recommended time and wash out. Bright red hair. Great. ### ⭐⭐⭐⭐⭐ Love the colour *by A***R on 12 April 2026* Covers dark hair excellently washes out quickly and dyes clothing when hair wet or rubbing on clothing ## Frequently Bought Together - L'Oréal Paris Permanent Hair Colour, Long-Lasting Shine and Intense Colour, For up to 8 Weeks, Preference Vivids (Colorista), Copper 7.43, x1 pack - Jerome Russell Bblonde Cream Peroxide, 40 Volume, 12% Peroxide, Lifts 8-9 Levels, 75ml - Jerome Russell Bblonde High Lift Powder Bleach --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.nl/products/394909484-preference-vivids-7-432-copper-long-lasting-high-intensity-permanent](https://www.desertcart.nl/products/394909484-preference-vivids-7-432-copper-long-lasting-high-intensity-permanent) --- *Product available on Desertcart Netherlands* *Store origin: NL* *Last updated: 2026-05-31*